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Google's New Email Sending Guidelines

Are you sending more than 5k emails to Gmail accounts and is your spam rate <0.3%? 🤔

It's not a question you would have asked yourself early 2023.

Google's latest announcement around new Gmail requirements as of Feb'24 will mean a good amount of companies will need to review their email-sending practices very soon if

A) they're sending over 5k emails per day to Gmail users
B) have a >0.3% spam rate

A couple of things to note on the spam rate

1. Spam rate applies to all email traffic of the domain, not just sales/marketing 👀

0.3% is 3 emails marked as spam for every 1,000 emails sent

This means you'll need to drive down spam rate for your email domain across every email motion whether you're sending newsletters, cold emails etc.

2. 0.3% spam rate requirement is for all the senders, not just those sending over 5K emails to Gmail users.

What you should consider doing?

1. Monitor Postmaster Tools
2. Increase quality and reduce quantity (Easier said than done).
3. Warm-up EVERY mailbox you use to send emails to people you don't know
4. Introduce dedicated domains for email motions and do domain rotation
5. Reduce # of emails you have in a sequence. More emails sent to a recipient within a short timeframe = higher likelihood of spam report

There's more, but ultimately think from a user's standpoint and reduce the likelihood of them reporting your email as spam.

There are things that aren't in your control due to email fatigue.

Some users

# Don't open emails from unknown senders. They can't/won't manage it.
# Automatically filter emails from unknown senders or use tools to block them.
# Mark automatically as spam, even newsletters they signed up to, which is cruel :)

The good news there's plenty of time for you to adjust. Link for further guidance can be found here.

Weekly release update: Apr Week 2
Updates from last week! 👀 Here’s what’s new in Salesforge 📬 & Agent Frank 🤖 1. New Feature Drop: Opt-Out Rate Metric is LIVE! Another slick upgrade just landed—we’ve added a new metric card for Opt-Out Rate in both Sequences and the Agent Frank detailed view in Salesforge! Now you can: See exactly how many prospects are opting out of their outreach Spot sequences that might be too aggressive or missing the mark Tweak messaging and targeting for better engagement (and fewer unsubscribes) This is a big win for deliverability, compliance, and keeping outreach sharp. 2. New Feature Drop: Product Email Notifications Are LIVE! 🚀 We just launched a brand-new layer of real-time visibility — Product Email Notifications are now LIVE in Salesforge! Here’s what you will now get alerted about, straight to their inbox: Mailbox(es) disconnected – so they can reconnect before it hurts deliverability New reply received – excluding OOO and bounces, only the real ones Running out of credits – whether it’s sending, validation, or anything else You can opt-in or opt-out of these notifications anytime from their settings. No more guessing. No more blind spots. Just clean, actionable updates to stay on top of their game. New free tools on salesforge.ai 🔨 The Forge Sales GPT: Use our ChatGPT bot to create cold email sequences based on your ICP and value proposition. We're still working on more features & workflow improvements across all forges in April! 🌱
Frank
any questions?