11x.ai Review: Is This The best AI SDR to Generate Leads?

By
Iga Wójtowicz
November 8, 2024
5 min read
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If you’re part of a SaaS company, lead generation agency, or in a sales role, and you’re looking for a genuine 11x.ai review, you’re in the right place.

Generating leads today isn’t as simple as it used to be. 

With inboxes more crowded than ever, standing out feels almost impossible. 

Many of us use AI tools like 11x.ai to boost our chances, but how effective is it?

In this 11x.ai review, I’ll give you a full breakdown of 11x.ai and how it works as an SDR tool for lead generation. We’ll look at:

  • The core features that make 11x.ai unique
  • A clear list of pros and cons based on real-world use
  • Pricing insights to see if it’s worth the investment

By the end, you’ll know if 11x.ai is the best tool to help you succeed in reaching new leads—or if there might be a better alternative to 11x.ai. 

So, let’s dive in and see if 11x.ai is truly worth your time and money.

What is 11x.ai?

11x.ai is an AI-powered Sales Development Representative (SDR) designed to automate your lead generation efforts.

It operates 24/7, allowing businesses to scale outreach without increasing headcount.

The tool handles everything from identifying potential leads to reaching out with personalized messages.

By automating these steps, 11x.ai helps you focus on closing deals instead of spending hours prospecting.

11x.ai Homepage
This image shows the Homepage of 11x.ai

You can think of 11x.ai as your virtual SDR. It can research, personalize, and send outreach messages on your behalf, all at scale.

This constant engagement can help you stay in touch with leads effectively.

For instance, let’s say your sales team wants to reach out to 100 new prospects each week. With 11x.ai, you can automate this outreach, saving time for more productive tasks.

11x.ai is especially useful for startups and growing teams that need to expand their pipeline but lack the resources for a full sales team. 

Check out- 100+ Salestool Directory

What are the Features and Products (Agents) of 11x.ai?

11x.ai provides a range of features designed to make lead generation faster and more efficient. It automates outreach, personalizes communication, and streamlines the entire sales process.

Key Features of 11x.ai:

  • Automated Prospecting: 11x.ai finds and prioritizes high-quality leads for you, saving hours in manual research.


  • Personalized Outreach: It crafts unique messages based on prospect data, increasing your chances of engagement.


  • Multi-Channel Engagement: Reach leads across platforms like email and LinkedIn, ensuring consistent communication.


  • Follow-Up Automation: The tool sends follow-up messages at optimal times, helping maintain engagement.


  • Scheduling Meetings: 11x.ai can book meetings on your behalf, filling your calendar with qualified prospects.

11x.ai also offers specialized agents tailored to specific outreach needs. These agents include:

Alice (Outbound Sales):

11x.ai Agent - Alice
This image shows the 11x.ai Agent - Alice

Alice is a 24/7 digital SDR designed to engage prospects on autopilot.

She handles everything from prospecting to personalized messaging and meeting scheduling, allowing you to focus on closing deals.

Jordan (Phone Outreach): 

11x.ai Agent - Jordan
This image shows the 11x.ai Agent - Jordan

Jordan is the phone agent, ideal for businesses that rely on immediate responses.

He calls and qualifies leads instantly, syncing details with your CRM and booking follow-ups.

Upcoming Agents:

  • James (Inbound SDR): Tailored for handling inbound inquiries, James will focus on qualifying and converting incoming leads.


  • Serena (Revenue Operations): Serena will manage operational tasks for RevOps, offering seamless sales support.

Each of these agents works independently to help you reach and manage more leads efficiently. Together, they simplify lead generation, allowing you to scale without extra hiring.

How 11x.ai Works for Lead Generation

11x.ai simplifies lead generation by automating the entire outreach process. Here’s a breakdown of how it works:

Step 1: Define Your Target Audience: 

  • First, you set up your Ideal Customer Profile (ICP) within 11x.ai. This profile helps 11x.ai focus on leads that match your business needs.

Step 2: Automated Prospecting 

  • 11x.ai scans through a vast network of prospects, identifying leads that align with your target audience. This saves you time on manual research.

Step 3: Personalized Outreach

  • Once the prospects are selected, 11x.ai crafts personalized messages for each contact. These messages are tailored based on the prospect’s information.

Step 4: Multi-Channel Engagement

  • The tool sends messages via email, LinkedIn, or other channels, keeping your outreach consistent across multiple platforms.

Step 5: Follow-Up Automation

  • 11x.ai doesn’t stop at the first message. It automatically sends follow-ups based on a set schedule, ensuring leads remain engaged.

Step 6: Scheduling Meetings

  • When a lead shows interest, 11x.ai schedules meetings directly, filling up your calendar with qualified prospects.

Use Case 

Imagine you’re managing outreach for a SaaS company. You want to reach 500 new prospects this month, but manual follow-ups take too much time. 

With 11x.ai, you define your ICP, and the tool identifies leads for you. It sends the first message, waits for a response, and sends follow-ups if needed. 

Once a prospect engages, it schedules a meeting on your calendar, allowing you to focus on closing deals instead of manual tasks.

11x.ai’s workflow enables you to generate and nurture leads effectively, giving you more time for high-value interactions.

11x.ai Pros: 5 Things Users Liked About This Tool

Here are top 5 things users liked about 11x.ai

  1. Automated Prospecting
  2. Personalized Messaging
  3. Multi-Channel Outreach
  4. Automated Follow-Ups
  5. Meeting Scheduling

Lets explore each features in detail. 

Automated Prospecting

Automated prospecting in 11x.ai makes finding relevant leads simpler.

You start by setting up your Ideal Customer Profile (ICP). This profile tells 11x.ai who your ideal clients are, so it knows exactly who to look for.

  • 11x.ai then scans a vast network, identifying leads that match your ICP. This removes the need for you to manually search, saving hours of research time.

  • Users find this feature helpful because it does the heavy lifting, helping them reach the right audience quickly and focus on higher-value tasks.

Personalized Messaging

Personalized messaging is a core part of 11x.ai’s appeal. Each message is crafted to align with the recipient’s specific details, making communication feel personal.

  • This feature uses data about each lead to tailor messages that resonate better with them. The goal is to create a one-on-one connection, even at scale.

  • By customizing outreach, 11x.ai increases the chances of positive engagement. Many users see better response rates when messages feel more relevant to their prospects.
11x.ai review on TrustPilot
This image shows the 11x.ai review on TrustPilot

Multi-Channel Outreach

With multi-channel outreach, 11x.ai helps you engage leads on platforms like email and LinkedIn.

This flexibility means you can reach prospects where they are most active.

  • By combining multiple channels, 11x.ai keeps your communication consistent, ensuring leads don’t miss your messages.

  • Users like this feature because it boosts outreach effectiveness and increases the chances of connecting with prospects across different platforms.

Automated Follow-Ups

Automated follow-ups save you from the repetitive task of sending reminders to unresponsive leads.

With this feature, 11x.ai schedules follow-up messages automatically.

  • The tool sends reminders at optimal times, encouraging leads to re-engage without manual intervention. This way, you stay in touch without the hassle of managing each follow-up yourself.

  • Users find this feature useful for nurturing leads over time, helping them stay in front of prospects consistently.

Meeting Scheduling

Meeting scheduling is a powerful feature within 11x.ai. When a lead responds positively, the tool sets up a meeting directly in your calendar.

  • This feature keeps your workflow efficient by managing appointments for you, freeing up time for other tasks.

  • Many users appreciate the ease of having qualified meetings lined up without needing to coordinate schedules. It’s a practical way to ensure you stay on track with interested leads.

11x.ai Cons:  5 Things Users Didn’t Like This Tool

Here are top 5 things users disliked about 11x.ai

  1. Limited Personalization
  2. Inability to Cancel Contracts
  3. No Reply Handling
  4. Inconsistent Results
  5. High Price for Low Returns

Lets explore each cons in detail.

Limited Personalization

Limited personalization is a frequent concern with 11x.ai. The platform promises customized outreach but often falls short. Messages sent by 11x.ai can appear too general, without the tailored touch that many prospects expect.

11x.ai user review on limited personalization
This image shows the user review on limited personalization on 11x.ai
  • Without personalization, leads may ignore or dismiss the outreach as irrelevant.

  • Users who rely on personalization to boost engagement often find this feature lacking, which lowers response rates and reduces the tool's effectiveness.

Inability to Cancel Contracts

One major complaint about 11x.ai is the rigid contract policy. Many users sign up with high hopes, only to find themselves stuck in a long-term contract when results don’t meet expectations.

 11x.ai Review on Trustpilot
This image shows the 11x.ai Review on Trustpilot
  • If the tool doesn’t perform as expected, you may feel trapped in a commitment with no easy exit.

  • The inability to cancel can leave you paying for a service that doesn’t align with your needs, which can be frustrating and costly.

No Reply Handling

11x.ai also lacks reply handling, meaning you must manually manage follow-ups for any responses from leads.

Without automated reply management, maintaining consistent engagement becomes challenging.

  • Reply handling is essential for keeping leads interested, yet 11x.ai places this responsibility back on you.

  • If you’re managing high volumes of leads, this extra manual step can slow down your process, potentially causing missed opportunities.

Inconsistent Results

For users with smaller target audiences, 11x.ai may not yield consistent results.

The tool seems to work best for those with large audiences, making it less effective for more niche markets.

11x.ai review on inconsistent results
This image shows the 11x.ai review on inconsistent results
  • Without a broad audience, you might struggle to generate enough leads, which reduces the value of the tool.

  • Users with limited target prospects often find the tool’s outreach falls short, resulting in low engagement and few scheduled meetings.

High Price for Low Return

The high cost of 11x.ai becomes a sore point when it doesn’t deliver results. The price tag can feel steep, especially if the platform fails to live up to its promises.

  • Paying premium prices without seeing substantial returns can make the investment hard to justify.

  • Many users feel the cost outweighs the benefits, particularly when expected outcomes like increased leads and engagement don’t materialize.

11x.ai Pricing: Is It Worth It?

11x.ai doesn’t openly share its pricing, so I looked into this source for an idea of costs. Please note that this information is not confirmed, and actual prices may vary.

Monthly Plan at $5,000

The starting price is $5,000 per month, covering 3,000 contacts.

This price point can feel high, especially if you’re evaluating the tool for the first time and want to see results before committing.

  • Cost per Email - $1.67: For each contact, 11x.ai sends five emails, bringing the cost per email to $1.67. This rate can add up quickly, and if you need broader reach or a higher volume of contacts, it may not be cost-effective.

  • Total Monthly Emails - 15,000: With this plan, you’re allowed a total of 15,000 emails per month. While this may sound substantial, it can feel restrictive given the per-email cost and the limited number of contacts.

Is It Worth the Investment?

Many users question if 11x.ai justifies its cost, especially since some features have limitations. For example, lack of personalization has been a key complaint. 

Outreach that feels generic can impact response rates, making it hard to justify such a high investment.

Additionally, the inability to cancel contracts has left some users feeling stuck, paying for a tool that doesn’t meet their expectations.

Also Read: How to Write a Cold Email to Maximize Opens and Replies
11x.ai review on TrustPilot
This image shows the 11x.ai review on TrustPilot

Because of these concerns, it may be worth exploring alternatives like Agent Frank from Salesforge

Several other outreach tools provide more flexible contracts, better personalization, and automated reply handling—all at more affordable prices. 

If you’re considering 11x.ai, it’s essential to weigh these factors and see if the tool truly fits your needs, or if alternatives like Agent Frank might offer a more adaptable and budget-friendly solution. 

Let me show you how!

Agent Frank: A Better Alternative to 11x.ai?

Agent Frank is an AI-powered Sales Development Representative (SDR) designed to enhance personalization and boost engagement in your sales outreach. 

Unlike some other tools, Agent Frank focuses on creating meaningful, ongoing interactions with prospects, making it a solid alternative to 11x.ai.

Agent Frank in Salesforge
This image shows the Agent Frank feature in Salesforge

Agent Frank operates 24/7 to expand your sales pipeline by connecting with leads consistently and personally. Here’s how it stands out:

 Setting up email inboxes in Agent Frank in Salesforge
This image shows how you set up email inboxes in Agent Frank 
  • Human-Like Responses: Agent Frank’s responses are crafted to sound natural and adapt to various communication styles. With nine different tonalities, it can match the tone of your brand and audience, helping build trust with prospects.
Human like response in Agent Frank
This image shows the Human like response in Agent Frank
  • Quick Response Time: Agent Frank responds to leads within five minutes, ensuring timely engagement. This speed can make a significant difference in lead conversion, as quick follow-ups increase the chances of positive responses.

Why It’s a Strong Contender

Agent Frank provides several advantages over 11x.ai, especially for businesses seeking more customization and cost-effective options.

  • Advanced Customization: Agent Frank allows you to set specific goals, choose communication tones, and define objectives such as “Book a meeting” or “Receive link.” This level of customization helps align Agent Frank’s actions with your sales goals and allows for more targeted outreach.

  • Flexible Automation Modes: You can choose between Auto-Pilot and Co-Pilot modes. In Auto-Pilot, Agent Frank manages conversations autonomously. Co-Pilot mode lets you review replies before they’re sent, adding a layer of control if you want to oversee interactions.
Setting up prospecting in Agent Frank
This image shows how you can set up prospecting in Agent Frank
  • Cost-Effective Pricing: Priced at $499 per month for 1,000 active contacts, Agent Frank is more affordable than 11x.ai for similar outreach capabilities. Additionally, infrastructure costs start at just $4 per mailbox, making it accessible for smaller budgets.
Agent Frank Pricing in Salesforge
This image shows the Agent Frank Pricing in Salesforge

If you’re looking for an AI SDR that combines personalization with scalability and offers flexible pricing, Agent Frank could be the ideal fit. 

It provides the customization and control often missing in other tools, allowing you to maximize outreach efficiency while staying within budget.

Comparison: 11x.ai vs. Agent Frank (Features, Pricing, and Usability)

Lets first start with feature comparison. 

11x.ai vs Agent Frank Feature Comparison

Feature 11x.ai Agent Frank Which One is Better?
Automated Prospecting 11x.ai identifies and targets leads matching your Ideal Customer Profile (ICP) automatically. Agent Frank allows tailored lead sourcing, plus customizable goals for each lead interaction. Agent Frank – Offers more control over lead criteria and customization.
Personalized Outreach Offers basic personalization but may lack deep customization, resulting in more generic outreach. Delivers highly customizable, human-like responses in 9 different tones, adapting per audience. Agent Frank – Better for creating engaging, tailored messages.
Reply Management Lacks automated reply handling, requiring manual intervention for responses. Automatically manages replies, allowing quick engagement with leads and saving your time. Agent Frank – Automates reply handling, boosting efficiency.
Multi-Channel Outreach Supports outreach through email and LinkedIn for extended reach. Offers email outreach with optional co-pilot mode for reviewing responses before sending. 11x.ai – Offers LinkedIn integration for broader reach.
Meeting Scheduling Automatically schedules meetings upon lead response. Integrates directly with scheduling tools like Calendly, simplifying meeting setup. Tie – Both handle meeting scheduling effectively.

11x.ai vs Agent Frank Pricing Comparison

Pricing 11x.ai Agent Frank Which One is Better?
Monthly Cost Starts at $5,000 per month with 3,000 contacts. Starts at $499 per month for 1,000 active contacts. Agent Frank – More affordable and scalable for smaller budgets.
Cost Per Email Approximately $1.67 per email. Includes up to 3 emails per contact without additional fees for lead sourcing. Agent Frank – Lower cost per interaction.
Infrastructure Cost Not specified. Additional mailboxes start at $4 per mailbox per month, providing flexibility. Agent Frank – Offers transparent and flexible infrastructure pricing.

11x.ai vs Agent Frank Usability Comparison

Usability & Scalability 11x.ai Agent Frank Which One is Better?
Ease of Use Requires initial setup and may need periodic message adjustments. Simple setup with options to control responses through auto-pilot or co-pilot modes. Agent Frank – Easier to set up and manage with flexible response control.
Scalability for Teams Suitable for larger target audiences but costly for smaller teams. Affordable and scalable for businesses of all sizes, with options for flexible expansion. Agent Frank – Scalable and adaptable for any team size.

Final Recommendation: Which Tool to Choose?

Agent Frank stands out as the better choice for businesses seeking affordability, flexibility, and strong customization options. 

While 11x.ai offers multi-channel outreach including LinkedIn, Agent Frank excels in areas like reply handling, ease of setup, and flexible pricing, making it a well-rounded option for most outreach needs.

Ideal Audience for 11x.ai and Agent Frank

Who Should Consider 11x.ai?

11x.ai is suited for large businesses needing high-volume outreach.

If your goal is to scale rapidly, 11x.ai offers automated prospecting and multi-channel outreach across platforms like LinkedIn and email.

  • Startups with Big Pipelines: If your startup has a large target market, 11x.ai helps reach numerous prospects efficiently.

  • Sales Agencies: Agencies handling high client volumes might benefit from 11x.ai’s broad outreach capabilities, reaching prospects across multiple channels.

When to Choose Agent Frank?

Agent Frank is ideal for businesses prioritizing personalization and immediate engagement.

It provides tools to manage smaller, targeted outreach with deep customization.

  • SMBs and Startups: If you manage a small to medium-sized business, Agent Frank is affordable and offers tailored outreach.

  • B2B Teams Needing Engagement: For teams focused on building strong client relationships, Agent Frank’s quick replies help keep leads engaged.

Specific Use Cases

  • 11x.ai for High-Volume Sales: If you’re focused on scaling outreach across thousands of leads, 11x.ai handles this volume well.

  • Agent Frank for Personal Touch: If you want leads to feel a personalized experience, Agent Frank provides human-like responses and adjustable tones.

Choose 11x.ai for broader, automated campaigns and Agent Frank for more engaging, controlled interactions.

Final Verdict: Which is the Best SDR Tool for Lead Generation?

11x.ai is powerful for large-scale outreach. It automates prospecting, multi-channel engagement, and follow-ups, saving time on repetitive tasks.

However, it lacks in personalization and reply handling. Its rigid contract terms and high costs make it better suited for large companies.

Agent Frank’s Advantages

Agent Frank provides a more personalized experience. It adapts to various tones and responds quickly, making it great for lead engagement.

Its flexible pricing and customizable features make Agent Frank a solid choice for SMBs and those seeking more control over outreach.

Recommendation Based on Needs

For large businesses needing extensive outreach, 11x.ai might fit well. But, if you prefer a more affordable, personalized approach, Agent Frank is likely a better choice.

Closing Thoughts

Evaluate your budget, audience size, and personalization needs. Both tools offer unique benefits, but the right one depends on your specific goals. 

If Agent Frank’s blend of personalization and scalability resonates, consider giving it a try to see how it could elevate your outreach efforts.

Iga Wójtowicz
Content & Community Manager