11x.ai Review: Is This The best AI SDR to Generate Leads?

Key Features of 11x.ai:

• Automated Prospecting: 11x.ai finds and prioritizes high-quality leads for you, saving hours in manual research.
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• Personalized Outreach: It crafts unique messages based on prospect data, increasing your chances of engagement.
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• Multi-Channel Engagement: Reach leads across platforms like email and LinkedIn, ensuring consistent communication.
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• Follow-Up Automation: The tool sends follow-up messages at optimal times, helping maintain engagement.
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• Scheduling Meetings: 11x.ai can book meetings on your behalf, filling your calendar with qualified prospects.
  
  

11x.ai also offers specialized agents tailored to specific outreach needs. These agents include:

Alice (Outbound Sales):

Alice is a 24/7 digital SDR designed to engage prospects on autopilot.

She handles everything from prospecting to personalized messaging and meeting scheduling, allowing you to focus on closing deals.

Jordan (Phone Outreach): 

Jordan is the phone agent, ideal for businesses that rely on immediate responses.

He calls and qualifies leads instantly, syncing details with your CRM and booking follow-ups.

Upcoming Agents:

• James (Inbound SDR): Tailored for handling inbound inquiries, James will focus on qualifying and converting incoming leads.
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• Serena (Revenue Operations): Serena will manage operational tasks for RevOps, offering seamless sales support.

Each of these agents works independently to help you reach and manage more leads efficiently. Together, they simplify lead generation, allowing you to scale without extra hiring.

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Step 1: Define Your Target Audience: 

• First, you set up your Ideal Customer Profile (ICP) within 11x.ai. This profile helps 11x.ai focus on leads that match your business needs.
  
  

Step 2: Automated Prospecting 

• 11x.ai scans through a vast network of prospects, identifying leads that align with your target audience. This saves you time on manual research.
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Step 3: Personalized Outreach

• Once the prospects are selected, 11x.ai crafts personalized messages for each contact. These messages are tailored based on the prospect’s information.
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Step 4: Multi-Channel Engagement

• The tool sends messages via email, LinkedIn, or other channels, keeping your outreach consistent across multiple platforms.
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Step 5: Follow-Up Automation

• 11x.ai doesn’t stop at the first message. It automatically sends follow-ups based on a set schedule, ensuring leads remain engaged.
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Step 6: Scheduling Meetings

• When a lead shows interest, 11x.ai schedules meetings directly, filling up your calendar with qualified prospects.
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Use Case 

Imagine you’re managing outreach for a SaaS company. You want to reach 500 new prospects this month, but manual follow-ups take too much time. 

With 11x.ai, you define your ICP, and the tool identifies leads for you. It sends the first message, waits for a response, and sends follow-ups if needed. 

Once a prospect engages, it schedules a meeting on your calendar, allowing you to focus on closing deals instead of manual tasks.

11x.ai’s workflow enables you to generate and nurture leads effectively, giving you more time for high-value interactions.

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Automated Prospecting

Automated prospecting in 11x.ai makes finding relevant leads simpler.

You start by setting up your Ideal Customer Profile (ICP). This profile tells 11x.ai who your ideal clients are, so it knows exactly who to look for.

• 11x.ai then scans a vast network, identifying leads that match your ICP. This removes the need for you to manually search, saving hours of research time.
  
  
• Users find this feature helpful because it does the heavy lifting, helping them reach the right audience quickly and focus on higher-value tasks.
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Personalized Messaging

Personalized messaging is a core part of 11x.ai’s appeal. Each message is crafted to align with the recipient’s specific details, making communication feel personal.

• This feature uses data about each lead to tailor messages that resonate better with them. The goal is to create a one-on-one connection, even at scale.
  
  
• By customizing outreach, 11x.ai increases the chances of positive engagement. Many users see better response rates when messages feel more relevant to their prospects.

Multi-Channel Outreach

With multi-channel outreach, 11x.ai helps you engage leads on platforms like email and LinkedIn.

This flexibility means you can reach prospects where they are most active.

• By combining multiple channels, 11x.ai keeps your communication consistent, ensuring leads don’t miss your messages.
  
  
• Users like this feature because it boosts outreach effectiveness and increases the chances of connecting with prospects across different platforms.
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Automated Follow-Ups

Automated follow-ups save you from the repetitive task of sending reminders to unresponsive leads.

With this feature, 11x.ai schedules follow-up messages automatically.

• The tool sends reminders at optimal times, encouraging leads to re-engage without manual intervention. This way, you stay in touch without the hassle of managing each follow-up yourself.
  
  
• Users find this feature useful for nurturing leads over time, helping them stay in front of prospects consistently.
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Meeting Scheduling

Meeting scheduling is a powerful feature within 11x.ai. When a lead responds positively, the tool sets up a meeting directly in your calendar.

• This feature keeps your workflow efficient by managing appointments for you, freeing up time for other tasks.
  
  
• Many users appreciate the ease of having qualified meetings lined up without needing to coordinate schedules. It’s a practical way to ensure you stay on track with interested leads.

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Limited Personalization

Limited personalization is a frequent concern with 11x.ai. The platform promises customized outreach but often falls short. Messages sent by 11x.ai can appear too general, without the tailored touch that many prospects expect.

• Without personalization, leads may ignore or dismiss the outreach as irrelevant.
  
  
• Users who rely on personalization to boost engagement often find this feature lacking, which lowers response rates and reduces the tool's effectiveness.
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Inability to Cancel Contracts

One major complaint about 11x.ai is the rigid contract policy. Many users sign up with high hopes, only to find themselves stuck in a long-term contract when results don’t meet expectations.

• If the tool doesn’t perform as expected, you may feel trapped in a commitment with no easy exit.
  
  
• The inability to cancel can leave you paying for a service that doesn’t align with your needs, which can be frustrating and costly.
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No Reply Handling

11x.ai also lacks reply handling, meaning you must manually manage follow-ups for any responses from leads.

Without automated reply management, maintaining consistent engagement becomes challenging.

• Reply handling is essential for keeping leads interested, yet 11x.ai places this responsibility back on you.
  
  
• If you’re managing high volumes of leads, this extra manual step can slow down your process, potentially causing missed opportunities.
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Inconsistent Results

For users with smaller target audiences, 11x.ai may not yield consistent results.

The tool seems to work best for those with large audiences, making it less effective for more niche markets.

• Without a broad audience, you might struggle to generate enough leads, which reduces the value of the tool.
  
  
• Users with limited target prospects often find the tool’s outreach falls short, resulting in low engagement and few scheduled meetings.
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High Price for Low Return

The high cost of 11x.ai becomes a sore point when it doesn’t deliver results. The price tag can feel steep, especially if the platform fails to live up to its promises.

• Paying premium prices without seeing substantial returns can make the investment hard to justify.
  
  
• Many users feel the cost outweighs the benefits, particularly when expected outcomes like increased leads and engagement don’t materialize.

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Monthly Plan at $5,000

The starting price is $5,000 per month, covering 3,000 contacts.

This price point can feel high, especially if you’re evaluating the tool for the first time and want to see results before committing.

• Cost per Email - $1.67: For each contact, 11x.ai sends five emails, bringing the cost per email to $1.67. This rate can add up quickly, and if you need broader reach or a higher volume of contacts, it may not be cost-effective.
  
  
• Total Monthly Emails - 15,000: With this plan, you’re allowed a total of 15,000 emails per month. While this may sound substantial, it can feel restrictive given the per-email cost and the limited number of contacts.

Is It Worth the Investment?

Many users question if 11x.ai justifies its cost, especially since some features have limitations. For example, lack of personalization has been a key complaint. 

Outreach that feels generic can impact response rates, making it hard to justify such a high investment.

Additionally, the inability to cancel contracts has left some users feeling stuck, paying for a tool that doesn’t meet their expectations.

Also Read: How to Write a Cold Email to Maximize Opens and Replies

Because of these concerns, it may be worth exploring alternatives like Agent Frank from Salesforge. 

Several other outreach tools provide more flexible contracts, better personalization, and automated reply handling—all at more affordable prices. 

If you’re considering 11x.ai, it’s essential to weigh these factors and see if the tool truly fits your needs, or if alternatives like Agent Frank might offer a more adaptable and budget-friendly solution. 

Let me show you how!

Why It’s a Strong Contender

Agent Frank provides several advantages over 11x.ai, especially for businesses seeking more customization and cost-effective options.

• Advanced Customization: Agent Frank allows you to set specific goals, choose communication tones, and define objectives such as “Book a meeting” or “Receive link.” This level of customization helps align Agent Frank’s actions with your sales goals and allows for more targeted outreach.
  
  
• Flexible Automation Modes: You can choose between Auto-Pilot and Co-Pilot modes. In Auto-Pilot, Agent Frank manages conversations autonomously. Co-Pilot mode lets you review replies before they’re sent, adding a layer of control if you want to oversee interactions.

• Cost-Effective Pricing: Priced at $499 per month for 1,000 active contacts, Agent Frank is more affordable than 11x.ai for similar outreach capabilities. Additionally, infrastructure costs start at just $4 per mailbox, making it accessible for smaller budgets.

If you’re looking for an AI SDR that combines personalization with scalability and offers flexible pricing, Agent Frank could be the ideal fit. 

It provides the customization and control often missing in other tools, allowing you to maximize outreach efficiency while staying within budget.

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11x.ai vs Agent Frank Feature Comparison

11x.ai vs Agent Frank Pricing Comparison

11x.ai vs Agent Frank Usability Comparison

Final Recommendation: Which Tool to Choose?

Agent Frank stands out as the better choice for businesses seeking affordability, flexibility, and strong customization options. 

While 11x.ai offers multi-channel outreach including LinkedIn, Agent Frank excels in areas like reply handling, ease of setup, and flexible pricing, making it a well-rounded option for most outreach needs.

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Who Should Consider 11x.ai?

11x.ai is suited for large businesses needing high-volume outreach.

If your goal is to scale rapidly, 11x.ai offers automated prospecting and multi-channel outreach across platforms like LinkedIn and email.

• Startups with Big Pipelines: If your startup has a large target market, 11x.ai helps reach numerous prospects efficiently.
  
  
• Sales Agencies: Agencies handling high client volumes might benefit from 11x.ai’s broad outreach capabilities, reaching prospects across multiple channels.

When to Choose Agent Frank?

Agent Frank is ideal for businesses prioritizing personalization and immediate engagement.

It provides tools to manage smaller, targeted outreach with deep customization.

• SMBs and Startups: If you manage a small to medium-sized business, Agent Frank is affordable and offers tailored outreach.
  
  
• B2B Teams Needing Engagement: For teams focused on building strong client relationships, Agent Frank’s quick replies help keep leads engaged.

Specific Use Cases

• 11x.ai for High-Volume Sales: If you’re focused on scaling outreach across thousands of leads, 11x.ai handles this volume well.
  
  
• Agent Frank for Personal Touch: If you want leads to feel a personalized experience, Agent Frank provides human-like responses and adjustable tones.

Choose 11x.ai for broader, automated campaigns and Agent Frank for more engaging, controlled interactions.

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