Are you looking for the best AI sales assistant to automate outreach, improve lead engagement, and close more deals?
With so many AI-powered tools promising better prospecting, smarter follow-ups, and higher conversions, it can be tough to figure out which one actually delivers.
That’s why I’ve tested and reviewed 11 AI sales assistants, breaking down their pros, cons, pricing, and best use cases, so you can find the right fit for your sales team.
🔍 In this guide, you’ll discover:
⏳ Short on time? Jump to our quick comparison table for a side-by-side breakdown of all 11 tools.
But before that let’s understand what an AI sales assistant is.
An AI sales assistant is a smart tool that helps sales teams work faster and smarter.
It automates tasks like finding leads, sending emails, and tracking conversations—so reps can focus on closing deals instead of doing manual work.
Whether you're running cold email campaigns or nurturing existing customers, AI makes the process more efficient.
AI scans data from multiple sources to rank leads based on their likelihood to buy.
It also enriches profiles by pulling in company details, job titles, and contact info—giving sales teams a complete picture of every prospect.
No more manual emails.
AI sales assistants send personalized messages, schedule follow-ups, and adjust communication based on engagement.
If a lead opens an email but doesn’t respond, AI can automatically send a reminder at the right time.
Syncing with tools like Salesforce, HubSpot, or Pipedrive keeps all sales data in one place.
AI updates contact details, logs conversations, and ensures teams don’t waste time on duplicate entries.
AI tracks email open rates, response times, and engagement patterns.
Sales teams get real-time reports on what’s working and what’s not—helping them tweak strategies for better results.
AI doesn’t send generic emails. It analyzes prospect behavior and past interactions to craft messages that feel natural and relevant.
The result? Higher response rates and better conversions.
AI sales assistants aren’t just about automation—they make sales smarter.
Now, let’s look into the top 11 AI sales assistants🚀
Agent Frank from Salesforge is a sales execution platform that helps businesses scale outreach without scaling their teams.
It blends human-led sales efforts with AI agents, automating lead sourcing, email personalization, and follow-ups.
The platform ensures high email deliverability, real-time optimization, and AI-crafted outreach sequences that maximize engagement.
It connects effortlessly with Salesforce, HubSpot, Slack, and others.
Unlike traditional tools, Agent Frank focuses on precision outreach, eliminating manual work and optimizing sales pipeline coverage with its AI assistant, Agent Frank.
Agent Frank is ideal for:
✅ Sales Teams & SDRs – Automate outreach, book more meetings and hit quota faster.
✅ Agencies & Lead Gen Companies – Run scalable, personalized email campaigns for multiple clients.
✅ B2B Founders & Business Owners – Build and manage outbound sales without hiring a full sales team.
✅ Recruiters – Automate candidate sourcing and engagement.
It offers flexible plans based on usage:
👉 Try Salesforge for free or hire Agent Frank for a fully automated sales process.
If you want to run personalized, AI-powered outreach at scale without hiring more reps, Agent Frank is a top choice.
It maximizes email deliverability, automates prospecting, and ensures compliance—all while keeping sales teams in control.
🚀It is a great tool for teams that want an AI sales assistant to book more meetings, close deals faster, and maintain high deliverability.
HubSpot Sales Hub AI is an all-in-one CRM and sales platform designed to help businesses automate sales processes, track leads, and close deals more efficiently.
With AI-driven automation, email tracking, and sales analytics, HubSpot aims to simplify sales efforts and improve team productivity.
While it's a strong option for small to mid-sized businesses, larger teams or those needing heavy customization might find it limited and costly as they scale.
✅ Small to Mid-Sized Businesses – Great for teams looking for a user-friendly CRM with built-in automation.
✅ Sales & Marketing Teams – Ideal for managing leads, automating follow-ups, and tracking deals.
✅ Freelancers & Startups – The free plan offers basic CRM features, making it a solid choice for beginners.
👉 HubSpot offers a free plan but costs increase as businesses scale.
If you’re a small to mid-sized business looking for an easy-to-use AI sales assistant with CRM capabilities, HubSpot Sales Hub AI is a strong choice.
It’s beginner-friendly, offers automation, and integrates with key tools.
However, pricing can rise quickly, and support & customization options may fall short for larger teams.
If you need a fully customizable AI-powered sales assistant, consider alternatives.
Apollo.io is an all-in-one sales platform that combines lead generation, email outreach, and CRM integrations at an affordable price.
It’s designed to help businesses find and engage leads efficiently.
However, while Apollo.io offers a wide range of features, many users report issues with data accuracy, platform stability, and customer support.
It’s a cost-effective option, but businesses that rely on high-quality data and advanced automation might face challenges.
✅ Small Businesses & Startups – A low-cost solution for lead generation and outreach.
✅ Freelancers & Solopreneurs – Great for individuals looking to scale their prospecting.
✅ Sales Teams on a Budget – A solid choice for basic email sequences and CRM syncing.
However, teams that need reliable data and strong customer support may find Apollo.io frustrating.
👉 Affordable starting plans, but critical features are locked behind higher tiers.
If you’re looking for an affordable tool to start prospecting and don’t mind occasional data issues, Apollo.io can be a cost-effective option.
However, if data accuracy, performance reliability, and strong customer support are priorities, you might want to consider alternatives.
🚀 It is best for budget-conscious teams that need basic sales engagement features and don’t rely heavily on perfect data quality.
Outreach.io is a sales engagement platform designed to help teams automate outreach, manage workflows, and track prospecting efforts.
It’s packed with features like email sequencing, multi-touch cadences, and Salesforce integration.
However, while Outreach is great for large sales teams, it has pricing transparency issues, a steep learning curve, and poor customer support—making it a mixed experience for many users.
✅ Enterprise Sales Teams – Best for larger teams with the resources to manage complex sales workflows.
✅ Companies Using Salesforce – Works well for teams already using Salesforce and Gmail.
✅ Businesses Needing Advanced Automation – If automation and multi-touch sequences are a priority, Outreach delivers.
However, small businesses, budget-conscious teams, and those who need fast customer support may struggle with Outreach.
👉 Outreach does not list its pricing publicly.
If you’re a large sales team with a flexible budget and need advanced automation, Outreach.io is worth considering.
It’s built for scale, but it comes with high costs, complex setup, and unreliable support.
In case you want to explore some Outreach alternatives, you can read this article.
Our Tested 5 Outreach Alternatives For Easy + Effective Cold Outreach in 2024
Alt Text: Lavender.ai Homepage
Lavender.ai is an AI-driven email assistant that helps sales teams write better outreach emails by providing real-time feedback.
It evaluates emails based on readability, tone, personalization, and effectiveness, making suggestions to improve engagement.
Alt Text: Lavender.ai Personalization
While Lavender is great for sharpening email communication, it does not automate outreach or replace traditional sales engagement tools.
Some users also report performance issues and limited support.
✅ Sales Reps & SDRs – Great for individual reps who want to improve email quality and increase response rates.
✅ Sales Teams & Agencies – Useful for teams that rely heavily on outbound email prospecting.
✅ Marketers & Founders – Helps refine messaging for cold outreach and follow-ups.
However, if you need full sales automation, advanced insights, or AI-driven follow-ups, Lavender alone may not be enough.
Alt Text: G2 review on Lavender.ai
👉 Has a free plan, but advanced features can get expensive for individuals.
If you’re looking for a tool to improve email effectiveness with AI-driven suggestions, Lavender is a great pick.
It’s easy to use and helps refine cold emails for better engagement.
However, it’s not a full sales assistant—there’s no automation, follow-ups, or deep analytics.
If you need an AI sales assistant that handles both messaging and outreach, you may need Lavender alongside other sales engagement tools.
Drift from Salesloft is an AI-powered conversational sales and marketing platform that helps businesses engage website visitors, qualify leads, and automate chat interactions.
It allows companies to replace traditional lead capture forms with AI-driven chatbots that provide instant responses and route conversations to sales teams.
While Drift offers powerful chat automation and real-time engagement, it has a reputation for poor customer support, high pricing, and a sometimes buggy user experience.
✅ B2B Sales Teams – Best for businesses looking to convert website visitors into leads with AI chatbots.
✅ Marketing Teams – Great for companies using conversational marketing to engage potential buyers.
✅ Enterprise Companies – Works well for larger businesses that want to automate lead qualification at scale.
However, small businesses and startups might struggle with Drift’s pricing, complex setup, and unreliable support.
👉 Drift does not list standard pricing publicly.
If you need an AI chatbot for real-time lead engagement, Drift is a strong option.
It’s great for converting website visitors into leads and automating conversations, making it a useful tool for sales and marketing teams.
However, Drift is not a full AI sales assistant—it lacks email outreach, lead management, and automation for follow-ups.
Additionally, its high pricing, technical issues, and customer support complaints make it a risky choice for some businesses.
You can also go through this Outreach vs Salesloft in-depth comparison for some additional insights on these tools.
ZoomInfo SalesOS is an AI-driven sales intelligence platform that helps businesses identify, engage, and convert leads using a vast B2B contact database.
It provides buyer intent signals, conversation intelligence, and sales automation to help sales teams target high-intent prospects more effectively.
While ZoomInfo offers an extensive database, its pricing structure, contract policies, and data accuracy have been points of frustration for many users.
✅ Enterprise Sales Teams – Best for companies needing a large-scale database for outbound prospecting.
✅ Marketing & Revenue Teams – Useful for tracking buyer intent signals and creating automated workflows.
✅ Recruiters & Agencies – Helps source candidates and gather company insights.
However, small businesses and budget-conscious teams may find ZoomInfo’s pricing and long-term contracts restrictive.
👉 ZoomInfo does not disclose its pricing publicly.
If you need deep sales intelligence, contact enrichment, and intent-based targeting, ZoomInfo SalesOS can be a powerful asset.
It’s particularly useful for enterprise sales teams needing high-volume prospecting.
However, if you require real-time AI-driven sales engagement, transparent pricing, or a flexible contract, ZoomInfo may not be the best fit.
Data accuracy issues, aggressive contract policies, and high costs have led some businesses to look for ZoomInfo alternatives.
Seamless.AI is an AI-powered sales intelligence platform designed to help sales teams find and verify contact information for leads.
It offers tools for lead generation, data enrichment, and prospecting while integrating with CRM systems like Salesforce and HubSpot.
While Seamless.AI is affordable and easy to use, many users report issues with data accuracy, contract transparency, and customer support.
✅ Small Businesses & Startups – A low-cost option for finding leads and building outreach lists.
✅ Sales & SDR Teams – Works well for individual reps looking for quick access to contact details.
✅ Recruiters & Agencies – Can help source potential candidates and company information.
However, teams that require highly accurate data or responsive customer support may face challenges with Seamless.AI.
👉 Seamless.AI does not disclose pricing online.
If you’re looking for an affordable lead generation tool that can deal with occasional data inaccuracies, Seamless.AI can be a cost-effective option.
It’s great for sales reps who need quick access to contact details.
However, if data reliability, flexible contracts, and strong customer support are important, Seamless.AI may not be the best fit.
Many users report outdated contact info, hidden costs, and frustrating contract policies.
Clari Copilot is an AI-driven sales forecasting and deal management tool that helps sales teams track deals, predict revenue, and optimize workflows.
It provides real-time insights and AI-powered automation to help businesses improve forecasting accuracy and shorten sales cycles.
While Clari Copilot is a powerful tool for revenue operations, some users report slow performance, a steep learning curve, and unresponsive customer support.
✅ Enterprise Sales Teams – Ideal for large teams needing AI-driven forecasting and deal insights.
✅ Revenue & Sales Operations Teams – Helps track pipeline performance and streamline sales workflows.
✅ Businesses with Complex Sales Cycles – Great for companies that need advanced deal tracking and predictive insights.
However, smaller sales teams or those looking for a simple, user-friendly experience may struggle with Clari Copilot’s complexity and pricing.
👉 Clari Copilot does not list pricing online.
If you need a high-powered AI tool for revenue forecasting and deal management, Clari Copilot is a strong option.
It helps sales teams predict revenue with high accuracy and provides valuable deal insights.
However, it’s not a traditional AI sales assistant—it lacks email outreach, lead qualification, and real-time AI-driven engagement.
Additionally, its complexity, lack of transparent pricing, and slow support make it less ideal for smaller teams.
Regie.ai is an AI-driven sales prospecting and content automation platform designed to help sales teams source leads, personalize outreach, and engage prospects at scale.
It offers AI-powered email writing, audience discovery, and automated follow-ups to enhance outbound sales efforts.
While Regie.ai streamlines sales workflows, many users report robotic-sounding emails, inconsistent personalization, and a lack of advanced lead nurturing features.
✅ Sales & SDR Teams – Ideal for reps needing AI-generated messaging and automated outreach.
✅ Marketing & RevOps Teams – Helps unify sales and marketing efforts through AI-driven personalization.
✅ Enterprise & Mid-Market Companies – Works well for teams that need scalable outbound automation.
However, teams looking for highly customized, human-like messaging may find Regie.ai’s AI-generated content too generic and salesy.
👉 Regie.ai does not list its pricing online.
If you need an AI-driven tool for outbound prospecting, email automation, and lead prioritization, Regie.ai is worth considering.
It helps scale outreach efforts and automates key prospecting tasks.
However, if you prioritize hyper-personalized messaging, natural-sounding emails, and deep sales insights, Regie.ai may not be the best fit.
Some users report messages feeling robotic, limited control over AI-generated content, and inconsistent personalization quality.
Reply.io is a sales engagement platform that helps businesses automate outreach through email, LinkedIn, SMS, and calls.
It offers campaign automation, CRM integrations, A/B testing, and analytics to streamline prospecting and sales communication.
However, while Reply.io provides a comprehensive sales engagement solution, users have reported bugs, compliance issues, unreliable LinkedIn automation, and subpar customer support.
✅ Sales & SDR Teams – Ideal for teams needing automated outreach across multiple channels.
✅ Marketing & Growth Teams – Helps with personalized outreach, follow-ups, and lead nurturing.
✅ Small Businesses & Agencies – Good for teams managing multiple outreach campaigns.
However, businesses that prioritize reliability, compliance, and seamless LinkedIn automation might want to explore alternatives.
🚨 Users have reported unexpected charges and difficulty canceling subscriptions.
If you need automated outreach, CRM integrations, and multi-channel engagement, Reply.io could be a good option.
It helps scale sales prospecting and manage outreach across email, LinkedIn, and SMS.
However, if you’re looking for a reliable, bug-free experience with strong LinkedIn automation and better compliance, Reply.io may not be the best fit.
Issues with deliverability, compliance risks, and poor customer support have been major concerns for users.
So with this let’s see which tool might fit you the best.
With so many options, choosing the right AI sales assistant depends on your business needs, team size, and budget.
Below is a quick decision matrix to help you pick the best tool without wasting time.
📌 Quick Decision Guide
While each tool has strengths, Salesforge is the only AI sales assistant that truly scales outreach while keeping high deliverability, personalization, and automation in check.
✅ AI-Powered Precision – Unlike generic automation tools, Salesforge personalizes emails at scale in multiple languages.
No robotic messages—just high-quality, human-like outreach.
✅ Deliverability First – Many AI outreach tools send emails that land in spam.
Salesforge prioritizes inbox placement with Mailforge & Warmforge, ensuring your messages actually reach prospects.
✅ Full Automation (If You Want It) – Whether you want to augment your sales team with AI or fully automate prospecting, Salesforge’s Agent Frank can handle everything from sourcing leads to booking meetings.
✅ Built for Growth – Whether you're a startup, agency, or enterprise, Salesforge offers flexible pricing plans that scale with your needs—without forcing you into long-term contracts or hidden fees.
If you’re serious about scaling sales outreach without compromising quality, personalization, and deliverability, Salesforge is the best AI sales assistant available today.
👉 Try Salesforge for free and see how AI-driven sales outreach should really work. 🚀
