If you're reading this, chances are you're looking for the best data prospecting tool to improve your lead generation strategy.
While some data prospecting tools focus on real-time data enrichment, others rely on AI-powered intent signals to target prospects actively looking to buy. Then, there are all-in-one platforms that combine automation, outreach, and prospecting into a single solution.
So, which data prospecting tool should you choose?
In this blog, I’ll break down seven of the best data prospecting tools for 2025, comparing their features, pricing, and ideal use cases.
Whether you want to scale your outbound prospecting, improve lead accuracy, or automate manual research, I've got you covered.
Let’s explore how these tools compare and find the one that best fits your prospecting needs.
What Is Data Prospecting?
Data prospecting is the process of finding, analyzing, and qualifying leads using AI and real-time data.
Instead of manually searching for prospects, data prospecting tools gather and enrich information from various sources to identify leads who match your ideal customer profile.
How Does Data Prospecting Work?
The data prospecting process has three main steps:
1. Research: Finding the Right Leads
Traditional prospecting requires you to search LinkedIn, visit company websites, and buy lead lists to find potential customers.
Data prospecting automates this by scanning real-time sources and filtering leads based on business demographics, job changes, funding rounds, and intent signals.
2. Qualification: Prioritizing High-Intent Leads
Not all leads are worth pursuing. Data prospecting tools score and rank leads based on how well they match your Ideal Customer Profile (ICP) and their buying likelihood.
Some tools track buying intent, such as recent product purchases or competitor engagements, helping you focus on leads with higher chances of conversion.
3. Outreach: Engaging the Right Contacts
Once you have qualified leads, outreach is the next step. Data prospecting tools help personalize communication by providing direct contact details, past interactions, and relevant insights.
Instead of cold outreach, sales teams can craft targeted messages based on real-time prospect data.
How Do Data Prospecting Tools Help?
1. Greater Efficiency
Instead of manually searching for leads, data prospecting tools provide automated lists of high-quality contacts, reducing time wasted on unqualified leads.
2. Better Lead Quality
Instead of guessing if a lead is interested, prospecting tools analyze buying signals, helping you target people actively looking for solutions.
3. Higher Volume of Prospects
AI-powered tools help uncover leads you might have missed—including hidden decision-makers and key stakeholders who aren’t easy to find through traditional methods.
4. Compliance & Data Accuracy
The best tools ensure GDPR-compliant data collection, helping businesses stay within legal boundaries while maintaining high data accuracy.
With data prospecting, you spend less time searching and more time closing deals.
7 Popular Data Prospecting Tools In 2025
Here are seven of the best data prospecting tools for effective lead generation in 2025:
- Agent Frank
- Apollo.io
- ZoomInfo
- Cognism
- Seamless.AI
- LeadIQ
- 6sense
Here’s a quick comparison table of all tools for you to glance through
1. Agent Frank
Agent Frank is an AI-driven Sales Development Representative (SDR) designed to handle the full prospecting and outreach process.
It automates lead generation, email follow-ups, and meeting scheduling, helping sales teams focus on closing deals instead of manual outreach.
Whether you need a fully autonomous AI agent or prefer to oversee its work, Agent Frank offers both Auto-Pilot (completely hands-off) and Co-Pilot (manual review and adjustment) modes.
Key Features of Agent Frank
- Automated Prospecting & Outreach: Agent Frank finds and engages leads using data from LinkedIn, company websites, and sales databases. It identifies high-potential prospects and sends personalized outreach messages for better engagement.
- Meeting Scheduling: Once a prospect responds, Agent Frank schedules meetings automatically, syncing with your calendar to eliminate back-and-forth coordination.
- Personalized Email Sequences: Frank tailors emails based on prospect data, engagement history, and industry trends. It continuously refines messaging to improve response rates.
- 24/7 Operation: Unlike human SDRs, Frank works around the clock—identifying leads, sending follow-ups, and keeping your pipeline active at all times.
- Customizable Workflow: Adjust targeting, messaging, and follow-up sequences to match your sales strategy. Agent Frank adapts to your preferences for a more effective outreach process.
Pros And Cons Of Using Agent Frank
✅ Pros:
- Fully automates prospecting, outreach, and meeting scheduling.
- Works 24/7, ensuring a consistent pipeline.
- Personalizes outreach based on real-time data.
- Reduces manual tasks, allowing sales teams to focus on closing deals.
- Scalable solution that adapts to different sales strategies.
❌ Cons:
- No free trial available.
- Requires setup and fine-tuning to align with specific sales goals.
- Limited customization for businesses with highly complex sales cycles.
Agent Frank Pricing
- $499/month
2. Apollo.io
Apollo.io is an all-in-one sales intelligence and engagement platform designed to streamline data prospecting, lead qualification, and outreach.
It combines a massive B2B contact database with AI-driven automation, making it easier for sales teams to find, engage, and convert high-quality leads.
Key Features Of Using Apollo.io
- Contact & Account Search: Apollo.io lets you access over 210 million verified contacts and 35 million companies.
- AI-Powered Sales Engagement: You can use AI-driven email, phone, and LinkedIn automation to engage leads efficiently.
- CRM Enrichment & Data Cleaning: With Apollo.io, users can enrich CRM records with accurate, up-to-date prospect data. Maintain a clean database by removing outdated or duplicate contacts.
- Meeting Scheduling & Deal Management: Apollo.io automates scheduling and follow-ups to increase conversion rates. Track deal progress with built-in pipeline management tools.
- Conversation Intelligence: Apollo.io records and analyzes sales calls for insights into what works. AI-powered recommendations help reps refine messaging and improve performance
Pros And Cons Of Using Apollo.io
✅ Pros:
- Large database with over 210 million verified contacts.
- AI-powered outreach automates emails, calls, and LinkedIn engagement.
- Built-in CRM enrichment keeps lead data accurate and up to date.
- Affordable compared to alternatives like ZoomInfo.
- Strong integration with sales engagement workflows.
❌ Cons:
- Auto-renewal issues reported by some users.
- Data accuracy varies by industry and region.
- Limited customer support response times.
- Credit-based system restricts access to certain features.
Apollo.io Pricing
Apollo.io offers four pricing tiers, catering to different business needs:
- Free ($0/month)
- 1,200 credits/year
- Basic filters & LinkedIn extension
- Limited sequences & outreach
- 1,200 credits/year
- Basic ($49/user/month, billed annually)
- 60,000 credits/year
- Advanced filters & CRM integrations
- Meeting scheduling & intent data
- 60,000 credits/year
- Professional ($79/user/month, billed annually)
- 120,000 credits/year
- AI-powered workflows & call recordings
- US dialer & 5 mailboxes per user
- 120,000 credits/year
- Organization ($119/user/month, billed annually, min. 3 users)
- 180,000 credits/year
- International dialer & advanced reporting
- Custom security & SSO integration
- 180,000 credits/year
Note: Prices exclude taxes, and all plans offer access to Apollo’s database of 210M+ contacts.
3. ZoomInfo
ZoomInfo is a B2B data and sales intelligence platform designed to help sales and marketing teams identify, engage, and close high-value prospects.
It provides access to an extensive database of companies and decision-makers, along with AI-driven insights to streamline prospecting and outreach.
Key Features Of ZoomInfo
- Company & Contact Database: With ZoomInfo, you gain access to over 100M company profiles and millions of verified business contacts.
- Buyer Intent Data: ZoomInfo helps you Identify companies actively researching solutions in your industry.
- Engagement & Outreach Tools: It automates multi-channel outreach via email, phone, and chat.
- CRM & Marketing Integrations: It seamlessly connects with Salesforce, HubSpot, Marketo, and more.
- AI-Powered Insights: Get real-time updates on job changes, funding rounds, and company activity.
Pros And Cons Of Using ZoomInfo
✅ Pros:
- Extensive database of verified business contacts and companies.
- Provides buyer intent data to identify prospects actively researching solutions.
- Advanced filtering and AI-driven search for precise targeting.
- Seamless integration with CRMs like Salesforce and HubSpot.
- Multi-channel outreach tools, including email automation and phone engagement.
❌ Cons:
- Expensive compared to other sales intelligence platforms.
- Data accuracy can be inconsistent, with some outdated or incorrect contacts.
- Long-term contracts with limited flexibility for cancellation.
- User interface can be overwhelming for new users.
- GDPR compliance concerns in certain regions.
ZoomInfo Pricing
ZoomInfo offers three main pricing tiers:
- Professional – Includes basic search, contact data, and engagement tools.
- Advanced – Adds intent data, company insights, and workflow automation.
- Enterprise – Offers AI-driven recommendations, advanced analytics, and custom integrations.
Pricing is custom and based on business size and usage needs.
4. Cognism
Cognism is a data-driven sales intelligence platform designed to help B2B teams connect with the right prospects faster.
With a focus on phone-verified mobile numbers and intent data, Cognism enables sales teams to have more meaningful conversations and improve conversion rates.
Key Features Of Cognism
- Phone-Verified Mobile Numbers: Get direct contact with decision-makers through manually verified phone numbers.
- Buyer Intent Data: Identify companies showing buying signals based on hiring trends, funding, and web activity.
- Global Coverage: Access contact data across EMEA, NAM, and APAC markets.
- Seamless CRM & Sales Tool Integrations: Syncs with Salesforce, HubSpot, SalesLoft, and Outreach.
- GDPR-Compliant Data: Automatically filters out contacts from Do Not Call (DNC) lists for compliance.
Pros And Cons Of Using Cognism
✅ Pros:
- Provides phone-verified mobile numbers for higher connection rates.
- Includes buyer intent data to identify prospects ready to purchase.
- GDPR-compliant with Do Not Call (DNC) list filtering.
- Seamless CRM and sales engagement tool integrations.
- Strong international coverage, particularly in EMEA, US, and APAC markets.
❌ Cons:
- Occasional inaccuracies in contact data, including outdated job titles.
- No transparent pricing—requires contacting sales for a quote.
- Higher cost compared to some competitors, making it less accessible for smaller teams.
- Limited company intelligence—focuses more on contact data than deep firmographic insights.
- Learning curve for advanced features like intent data and enrichment workflows.
Cognism Pricing
Cognism pricing plans include:
- Platinum Package – Provides essential B2B data and contact information.
- Diamond Package – Includes premium data with phone-verified mobile numbers and advanced buyer intent signals.
Pricing is custom and based on business size and usage needs.
5. Seamless.Ai
Seamless.AI is an AI-powered sales intelligence platform that helps businesses find and connect with prospects by providing real-time B2B contact data.
The platform uses AI-driven search to generate accurate business contact details, including emails and phone numbers, making it a powerful tool for sales teams looking to streamline lead generation and outreach.
Key Features Of Seamless.Ai
- Real-Time Search Engine: Seamless.AI continuously searches and verifies contact data, ensuring sales teams get up-to-date, high-quality leads.
- B2B Email & Phone Number Finder: Access over 1.3 billion business contacts and 414 million phone numbers for direct outreach.
- Buyer Intent Data: Identify prospects ready to purchase using AI-powered intent tracking.
- Job Change Alerts: Get notified when key decision-makers switch roles or companies to stay ahead of prospecting opportunities.
- AI-Driven Data Enrichment: Automatically update and enrich CRM records with the latest contact and firmographic details.
- Chrome Extension: Easily find and extract contact details while browsing LinkedIn or company websites.
- CRM & Sales Tool Integrations: Native integrations with Salesforce, HubSpot, Outreach, Salesloft, Pipedrive, and more.
- Pitch Intelligence: AI-powered insights to refine sales messaging and engagement strategies.
Pros And Cons Of Using Seamless.Ai
✅ Pros:
- Provides access to over 1.3 billion business contacts with real-time AI-powered verification.
- Includes buyer intent data and job change tracking to target high-intent prospects.
- Seamless integrations with Salesforce, HubSpot, Salesloft, Outreach, and Pipedrive.
- Offers a Chrome extension for quick contact extraction from LinkedIn and company websites.
- High daily credit limits allow SDRs to generate large prospect lists efficiently.
❌ Cons:
- No transparent pricing—requires contacting sales for a quote.
- Data accuracy can be inconsistent, with some outdated or incorrect contact information.
- No pre-scraping data quality filters—users must use credits before filtering for accuracy.
- Limited industry-specific search capabilities, making niche targeting more challenging.
- Frequent in-app pop-ups promoting additional features can be distracting.
Seamless.Ai Pricing
- Free Plan – Includes 50 credits, access to email addresses, phone numbers, and basic integrations.
- Pro Plan – Pay-per-user model with daily credit refresh, advanced data enrichment, and premium integrations.
- Enterprise Plan – Custom pricing with unlimited users, custom credit allocation, dedicated support, and advanced sales intelligence features.
Pricing is custom and based on business size and usage needs.
6. LeadIQ
LeadIQ is a data prospecting platform designed to streamline lead generation, contact tracking, and outbound engagement.
With a strong focus on AI-driven workflows, it enables sales teams to find and verify contact details, track job changes, and automate email outreach directly from platforms like LinkedIn Sales Navigator.
Key Features Of LeadIQ
- Verified Contact Data: LeadIQ provides work emails and mobile phone numbers, allowing sales reps to reach decision-makers with greater accuracy.
- AI-Generated Emails: The platform includes AI-driven email composition tools, making personalized outreach faster and more effective.
- Seamless CRM Integrations: LeadIQ integrates with Salesforce, HubSpot, Outreach, and Salesloft, ensuring easy data transfer and workflow automation.
- Real-Time Data Updates: Users can track prospects and receive alerts on job changes, ensuring outreach efforts remain relevant.
- LinkedIn Sales Navigator Integration: The Chrome extension allows users to capture prospect data directly from LinkedIn and sync it to their CRM in one click.
- Customizable Pricing Plans: LeadIQ offers multiple pricing tiers, making it accessible for startups, mid-sized businesses, and enterprise sales teams.
Pros And Cons Of Using LeadIQ
✅ Pros:
- Provides verified work emails and mobile phone numbers for improved outreach success.
- Seamless integration with LinkedIn Sales Navigator for quick prospect data capture.
- AI-powered email generation tool helps personalize outbound messages at scale.
- Tracks job changes to keep prospecting efforts relevant.
- Supports direct integrations with Salesforce, Outreach, and Salesloft for efficient workflow automation.
- Offers a free plan with limited monthly credits, making it accessible for small teams.
❌ Cons:
- Phone number accuracy can be inconsistent, sometimes leading to incorrect contact details.
- Limited mobile phone number credits in lower-tier plans may not be sufficient for high-volume prospecting.
- Some CRM integrations, particularly with Salesforce, may have occasional syncing issues.
- Lacks advanced filtering and segmentation features for more refined lead targeting.
- Data verification process for manually requested numbers can be slow.
- Not a full sales automation platform—requires additional tools for outreach and engagement.
LeadIQ Pricing
- Free Plan ($0/user/month) – Ideal for small teams exploring the platform, includes 50 verified emails and 5 mobile numbers per month.
- Essential Plan ($39/user/month) – Offers 1,000 verified emails and 50 mobile numbers, designed for growing sales teams.
- Pro Plan ($79/user/month) – Includes 2,000 verified emails, 100 mobile numbers, and 500 AI-generated emails per month.
- Enterprise Plan (Custom Pricing) – Provides unlimited prospecting, 200 mobile numbers per user, and advanced CRM enrichment features.
7. 6sense
6sense is a revenue intelligence platform that helps sales and marketing teams identify and engage high-intent buyers using AI-driven insights.
By leveraging predictive analytics, behavioral data, and intent signals, 6sense allows businesses to prioritize prospects, automate engagement, and convert leads into revenue more effectively.
Key Features Of 6Sense
- AI-Powered Predictive Analytics: Identifies and prioritizes high-intent buyers using AI models.
- Intent Data Tracking: Monitors keyword searches, website visits, and third-party signals to uncover active buying teams.
- Verified Contact Data: Provides access to 380M+ buyer profiles with verified emails and phone numbers.
- Prioritization Dashboards: Ranks accounts based on engagement levels and purchase intent.
- Seamless CRM Integrations: Syncs with Salesforce, HubSpot, and marketing automation platforms for efficient data flow.
- AI-Driven Sales Recommendations: Suggests the best timing, messaging, and outreach strategies for engagement.
- Chrome Extension for Prospecting: Captures and enriches prospect data directly from LinkedIn and web sources.
Pros And Cons Of Using 6Sense
✅ Pros:
- Captures anonymous buying signals to identify high-intent prospects.
- AI-driven predictive analytics prioritizes the best accounts for outreach.
- Seamless integration with Salesforce, HubSpot, and marketing automation tools.
- Enables multi-channel targeting across LinkedIn, Google Ads, and email.
- Provides deep insights into account behavior and buying journey stages.
- Helps align sales and marketing teams by focusing on engaged accounts.
❌ Cons:
- Steep learning curve—requires training for full utilization.
- Expensive pricing, making it less accessible for smaller businesses.
- Some users report inaccurate intent data and engagement tracking.
- Limited ad performance compared to native ad platforms.
- Reporting and UI can feel complex and overwhelming for new users.
6Sense Pricing
- Free Plan – Includes 50 credits per month for prospecting, access to buyer discovery tools, company and contact data, and a Chrome extension.
- Team Plan – Adds technographics, psychographics, CRM/SEP integration, and dashboards for better account targeting.
- Growth Plan – Includes 6sense Intent data, third-party intent tracking, corporate hierarchy mapping, and prioritization dashboards.
- Enterprise Plan – Offers AI-driven predictive modeling, AI-recommended actions, and deeper CRM & MAP activity tracking.
Pricing for paid plans is custom and requires a demo request for a quote.
Conclusion
The evolution of sales prospecting has shifted from manual, time-consuming research to AI-powered automation that prioritizes quality leads, real-time insights, and intent-driven engagement.
With the right data prospecting tools, businesses can eliminate guesswork, streamline outreach, and convert high-intent prospects more effectively.
If your sales team is still wasting hours searching for leads, verifying contact details, and sending cold emails, it's time to embrace automation.
AI-powered prospecting tools like Agent Frank take lead generation to the next level by handling the entire prospecting workflow—from sourcing to outreach and follow-ups—so you can focus on closing deals.
With 24/7 prospecting, AI-driven email personalization, and automated scheduling, Agent Frank ensures that your pipeline is always full and your outreach is always relevant.
Ready to scale your lead generation effortlessly?
Try Agent Frank today and let AI handle your prospecting while you focus on revenue.
