Instantly has become a go-to tool for cold emailers and outreach agencies.
With inbox filters tightening up daily, landing in the primary inbox is more challenging than ever.
To avoid the spam folder, your outreach tool needs to cover all the bases in deliverability and reach.
Instantly has recently rolled out new features, including website visitor tracking, pre-warmed email accounts, IP rotation, and more, aimed at improving email performance.
Whether you’re exploring Instantly for the first time or wondering if it’s worth trying in 2025, this guide has you covered. In this article, I’ll walk you through:
Let’s dive in and explore everything Instantly.ai has to offer.
Instantly is a cold email outreach platform that automates and streamlines the process of sending emails to potential customers.
Its key features include:
Instantly offers a suite of tools that makes it easy for businesses like yours to find, contact, and close deals with potential clients.
Here’s a breakdown of the key products and features Instantly provides to streamline your outreach and lead management processes.
With Instantly’s Outreach feature, you can set up automated email campaigns to reach out to leads consistently.
Instead of sending individual emails, Instantly lets you scale your email outreach with unlimited email accounts, allowing you to manage a large volume of contacts effortlessly.
This feature makes email outreach simpler, enabling you to reach potential clients faster and with greater ease.
Instantly includes a B2B Lead Database to help you find the right contacts for your campaigns. This database is packed with up-to-date business contacts, allowing you to search for potential leads across various industries.
This database saves time on research, helping you jump straight to contacting qualified leads.
One challenge in email outreach is ensuring emails actually land in the inbox. Instantly’s Deliverability Network optimizes email delivery rates by implementing strategies that prevent your emails from ending up in spam folders.
This network helps you reach prospects effectively, making each campaign more reliable and impactful.
Also Check Some – Email Deliverability Tools
Launching an email campaign with new accounts usually takes weeks of careful setup and gradual warm-up.
With Instantly’s Pre-Warmed Accounts, you can skip this process and start sending outreach campaigns immediately.
This feature allows you to launch campaigns quickly, skipping the usual waiting period for new accounts.
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Instantly’s AI-Powered CRM helps you keep track of every lead’s journey, ensuring no contact falls through the cracks.
With this CRM, you can manage your sales process, follow up with leads, and close deals more efficiently.
The CRM brings all interactions under one roof, simplifying lead management and nurturing.
Knowing who visits your website is valuable in understanding potential interest. Instantly’s Website Visitors feature shows you which companies or individuals are viewing your site, providing you with insights into your target audience’s interests.
This feature allows for targeted follow-up, converting warm leads into clients more easily.
Instantly also provides tools for adding multiple email accounts and verifying email addresses.
This ensures that your emails reach valid contacts, which improves deliverability and engagement.
By verifying each address, you avoid wasted effort and maintain a cleaner outreach process.
With these features, Instantly offers a powerful solution for automating and optimizing email outreach.
Whether you're scaling your outreach or nurturing leads, these tools help you connect with potential clients smoothly and efficiently.
Now lets take a detailed look at Instantly's Pricing.
Instantly pricing is divided in 3 categories, here are those:
If you’re running smaller email campaigns, the Growth Plan could be a good starting point. Here’s what you get:
For those who need to handle a higher volume of emails, the Hypergrowth Plan builds on the Growth Plan. Here’s what’s included:
The Light Speed Plan is for very large email campaigns. This plan is meant for bigger businesses that need more reach. Here’s what you get:
If you’re just starting out with lead generation, the Growth Leads Plan provides the essentials. Here’s what’s included:
For more frequent lead generation, the Supersonic Leads Plan might fit. Here’s what it offers:
If you need a larger lead volume, the Hyperleads Plan offers more capacity. Here’s what you can expect:
For companies needing massive lead volume, the Enterprise Plan provides a custom solution. Here’s what you get:
This plan is a straightforward option for managing customer relationships. Here’s what it includes:
For a more advanced CRM setup, the Hyper CRM Plan builds on the Growth Plan. Here’s what’s added:
Each of these plans is designed to meet different needs, from outreach to lead generation and CRM, letting you choose based on what fits your goals.
Here are the 5 things users appreciated about Instantly.ai:
Lets explore each one in detail.
Instantly understands that not everyone who uses their platform is a tech whiz. That's why they've designed their interface to be user-friendly and intuitive.
Users consistently praise the platform's ease of use, highlighting how straightforward it is to set up, navigate, and learn the ropes.
So, you can focus on what truly matters: crafting compelling cold emails and building relationships with potential customers.
But Instantly users found that there is no way to tag email accounts. And the number of accounts in a campaign is limited.
Instantly’s email warmup and deliverability features help prevent emails from landing in spam folders.
This feature is particularly valued by users who rely on high deliverability rates for their outreach campaigns.
Instantly’s customer support team is praised for responsiveness and efficiency.
Users frequently note that their issues are resolved quickly, making it a dependable resource, especially for troubleshooting during active campaigns.
Instantly integrates several features, like automated outreach, CRM, and lead generation tools, into one platform.
Users appreciate having an all-in-one solution, reducing the need for multiple tools and improving workflow efficiency.
Instantly’s automation tools, such as automated follow-ups and email sequences, save users time on repetitive tasks.
Users report that these features help them focus on engaging with leads rather than spending time on manual outreach.
Here are the 5 things users disliked about Instantly:
Lets take a detailed look in each cons of Instantly.
The Instantly system charges more as usage increases, starting at $0.03 per email, which can quickly become costly.
Users have reported that even after paying for plans, some features remain inaccessible, requiring them to buy additional plans or contact customer support.
This complex and escalating pricing model appears to frustrate users seeking a straightforward, affordable solution.
Users report occasional technical issues, such as buttons not responding or email delays, which can disrupt campaigns.
Some users note that these bugs can affect performance and require timely support intervention.
While basic analytics are available, advanced users find Instantly’s customization and reporting options somewhat limited.
They express a need for more detailed insights to optimize their campaigns further.
Imagine putting a lot of effort into your sales strategy, only to discover that the leads you're contacting aren't suitable for your business.
This is a common complaint among users of the Instantly lead finder tool, which has been criticized for its inability to accurately target and qualify leads.
Just as a new phone number needs to build trust, a lead finder must precisely identify the right prospects.
Without this, your outreach efforts could be wasted, contacting leads with no interest in your offerings.
Setting up customized signatures is complex and user-unfriendly.
The email warmup process is unreliable, often disconnecting and requiring repeated interventions from the support team to restart.
This causes significant disruptions and time wastage. Many users have also recommended adding features to transfer emails seamlessly between campaigns targeting non-bounced and non-unsubscribed contacts.
And they want an import history feature to simplify the management of bulk emails.
Don’t Miss This – Get Noticed: How to Write a Killer Cold Email with ChatGPT's Help
Instantly remains a popular tool for email outreach in 2025, packed with features like automated email warmup and CRM integration, helping users land in primary inboxes.
However, Instantly falls short in one key area: personalization—a critical factor for making your emails stand out.
Cold emails perform best when they feel personal. If your outreach lacks specific details relevant to each recipient, it risks being ignored. Personalized emails that address individual interests or pain points significantly boost engagement and response rates.
While Instantly excels at automation, it doesn’t offer many options for tailoring emails to individual contacts. Here’s how this affects your outreach:
In practical terms, Instantly’s limited personalization can reduce response rates. Sending 1,000 emails with the same template might not resonate as well as personalized outreach. If personalized details are essential to your strategy, Instantly’s current capabilities may feel restrictive.
For a solution that goes beyond automation to offer hyper-personalized outreach, Salesforge could be a valuable alternative.
Salesforge combines automation with advanced personalization features, helping you craft messages that truly connect with each recipient.
If you’re looking to make a stronger impact with your cold outreach, exploring Salesforge might be worthwhile.
Let's start with understanding what Salesforge is and how it distinguishes itself as a superior alternative to Instantly.
Then, we'll delve into a comparison of their features, followed by a look at pricing, and finally, we'll discuss which tool might be the better choice for your needs.
Salesforge is an advanced cold outreach platform designed to scale outreach efforts by leveraging AI-driven personalization, email automation, and high deliverability.
While Instantly is a reliable tool for cold emailers, Salesforge goes further in several areas that make it a strong alternative.
Here’s how Salesforge compares and why it might be the better choice for your outreach needs.
Salesforge excels in personalization by using AI to create unique, personalized emails for each recipient, pulling data from sources like LinkedIn.
Instantly, by comparison, offers limited customization options, making it harder to tailor messages to each contact.
Salesforge’s approach ensures each email feels more personal, increasing the chances of engagement.
Here’s an example of Standard AI-Generated Email vs Salesforge Overdrive
Standard Email Personalization:
Salesforge Overdrive:
Salesforge allows you to connect unlimited mailboxes, giving you the flexibility to handle multiple campaigns simultaneously without running into email limits.
Instantly’s plans, on the other hand, restrict email sending capacity based on usage limits, which can be restrictive for larger teams or growing campaigns.
Also Read: 45+ Cold Email Deliverability Checklist Based On Google Latest Guidelines [2024]
Salesforge uses an AI-powered warm-up system to maximize inbox placement by gradually warming up accounts and validating email addresses.
While Instantly also offers warm-up, its system is less automated and can result in inconsistent results.
Salesforge’s advanced warm-up process means higher deliverability and a lower chance of emails landing in spam.
Salesforge combines multiple cold outreach tools into a single platform, offering email finding, validation, and personalized messaging without switching platforms.
Instantly provides good outreach basics, but it lacks the same level of integration and versatility that Salesforge offers.
Salesforge’s pricing is structured to be competitive, with plans that allow for significant outreach without hidden limits:
Compared to Instantly’s pricing, which scales up based on usage and may require add-ons for complete access, Salesforge’s flat-rate structure offers better value for growing teams.
If you need a tool that combines high deliverability, AI personalization, and unlimited scalability, Salesforge is a powerful alternative to Instantly. It’s particularly suited for teams aiming to maximize their outreach with more flexibility and efficienc
And if that's all too much information, here's a quick comparison table for the TL;DR:
Comparison Table: Salesforge vs. Instantly
Here’s why Simon, a small business owner, prefers Salesforge over Instantly. Here’s the complete review:
Salesforge can create personalized emails that are tailored specifically to each person receiving them. Salesforge also works very wellat making sure emails actually reach people’s inboxes instead of getting caught by spam filters.
Salesforge becomes cheaper when you send more emails, making it a good choice for growing businesses. Look at this review by Ryan.K, a small business owner:
Salesforge uses advanced smart technology to write unique emails by looking up information on the internet, which makes these emails very effective.
Here’s how you can create unique emails from any mailbox. Join the 15 min email masterclass now! 🔥
Salesforge makes marketing campaigns more effective: It uses special techniques to make sure emails reach the right people and catch their interest.
It's also great for businesses needing specific solutions: and it’s especially good for businesses that need their emails to be very specific and well-integrated into their overall business strategy.
Finally, Salesforge works well for international businesses and can handle multiple languages and is suitable for businesses that operate in different countries.
Creating the perfect email is not easy. It needs a lot of practice. But sometimes, even the best emails don’t get noticed.
Now, let’s talk about Instantly... maybe we should call it “Instantly Outdated”?
Instantly is a decent tool for sending cold emails automatically, but is it really effective in filling your pipeline?
Instantly misses out on effective deliverability and personalization.
Here’s a quick recap of how Salesforge turns out to be a better alternative.
So, what now?
Let’s end the talking stage and sign up for a free 7-day trial and take control of your cold email game today!
