Lemlist Pricing Explained: 5 Things You Need To Know

By
Iga Wójtowicz
August 1, 2024
5 min read
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So, you're a sales rep or part of an SMB, and you're considering investing in Lemlist for your cold outreach campaigns.

You want to make sure every dollar spent is worth it.

I get it—deciding on the right tool is crucial for your business success. You’ve probably heard about Lemlist and its unique features, but you’re unsure if the pricing aligns with the value it offers. 

In this blog, I’ll break down everything you need to know about Lemlist pricing.

💥 First, we'll dive into the Lemlist Pricing Breakdown, where I’ll explain each plan in detail.

💥 Next, I’ll highlight the Lemlist Pricing Ideal Use Case, helping you understand who benefits most from each pricing tier.

💥 Then, we’ll tackle the big question: Lemlist Pricing: Is it worth the investment? This section will give you a clear picture of the return on investment you can expect.

💥 If you’re curious about alternatives, I’ve got you covered with Lemlist Alternative: Salesforge, comparing both tools side-by-side.

💥 Lastly, we’ll wrap up with Lemlist Pricing vs Salesforge pricing, so you can make an informed decision.

By the end of this blog, you'll know whether Lemlist is the right fit for your business and worth the investment.

We will break down everything you need to know about Lemlist pricing.

So, Don't miss out on crucial insights that could save you time and money. 

Grab a coffee, settle in, and let's explore Lemlist pricing together! 

Read: https://www.salesforge.ai/blog/lemlist-review

Lemlist Pricing Breakdown

 Lemlist Pricing
Source: Lemlist Pricing

Email Starter: For $39 per month per user, you get:

  • One sending email
  • Unlimited campaigns
  • 750 credits for the email finder and verifier
  • Customizable email campaigns
  • Leads database
  • AI-generated sequences
  • In-app support

Suppose if you're a lead generation company looking to send 500 emails per day. With this plan, you can start your campaigns without worrying about a limit on the number of emails sent. 

However, the 750 credits for the email finder and verifier might limit your ability to verify a large number of leads.

Ideal for Small Businesses and Startups: 

If you're a small business or startup just getting into email marketing, this plan offers a budget-friendly option to start with one sending email. 

You can send unlimited campaigns and benefit from customizable email campaigns, 

AI-generated sequences, and a leads database. However, if your outreach efforts grow, you might find the 750 credits for the email finder and verifier limiting.

Email Pro: At $69 per month per user, you get:

  • Three sending emails
  • Everything included in the Email Starter plan
  • 1,000 credits for the email finder and verifier
  • Email warm-up and deliverability booster
  • CRM integrations (Hubspot, Pipedrive, Salesforce)
  • Custom image personalization
  • Campaign A/B tests
  • Inbox rotation
  • API access

Suppose you need to send 1,000 emails per day. This plan allows you to send from three different email addresses, which can help distribute the sending load and improve deliverability. 

Additionally, the 1,000 credits for the email finder and verifier provide a bit more flexibility, but you might still find this limiting if you're handling a large database.  

Ideal for Growing Companies: 

This plan is suitable for growing companies that need more robust email marketing tools.

With three sending emails, 1,000 credits for the email finder and verifier, and additional features like CRM integrations, email warm-up, and deliverability boosters, this plan supports a higher volume of outreach and more sophisticated email campaigns.

Multichannel Expert: Priced at $99 per month per user, you get:

  • Five sending emails
  • Everything included in the Email Pro plan
  • 1,500 credits for the email finder and verifier
  • LinkedIn prospection
  • Voice notes
  • Cold calling prospecting with Aircall
  • Advanced campaign conditions
  • Custom landing page
  • Premium support

If you need to send 1,500 emails per day and want to integrate LinkedIn prospecting and cold calling into your strategy, this plan offers more comprehensive tools. 

The five sending emails can help ensure better deliverability across various platforms, and the 1,500 credits for the email finder and verifier can support a more extensive lead generation effort. 

Ideal for Multichannel Outreach Strategies: 

Companies that need to incorporate multiple channels into their outreach will benefit from this plan.

With five sending emails and 1,500 credits for the email finder and verifier, plus features like LinkedIn prospect, voice notes, and cold calling, this plan is perfect for those looking to engage prospects across various platforms.

Outreach Scale: For $159 per month per user, you get:

  • Fifteen sending emails
  • Everything included in the Multichannel Expert plan
  • 2,500 credits for the email finder and verifier
  • Dedicated account manager (for teams with four or more seats)
  • Early access to new features
  • Support by chat

For large-scale operations needing to send 2,000 or more emails per day, this plan provides significant capacity with fifteen sending emails. 

The 2,500 credits for the email finder and verifier allow for extensive lead verification. 

Additionally, having a dedicated account manager and early access to new features can be beneficial for teams that require high-touch support and cutting-edge tools. 

Ideal for Large-Scale Operations and Agencies: 

This plan is designed for large organizations and agencies that require extensive outreach capabilities.

With fifteen sending emails and 2,500 credits for the email finder and verifier, along with a dedicated account manager and premium support, this plan supports high-volume email campaigns and offers advanced features for managing large teams.

Pricing Breakdown Table

Plan Cost per Month (per user) Sending Emails Email Finder & Verifier Credits Ideal Daily Email Volume Key Features
Email Starter $39 1 750 500 Customizable campaigns, AI sequences, leads database, in-app support
Email Pro $69 3 1,000 1,000 Email warm-up, CRM integrations, A/B tests, inbox rotation, API access
Multichannel Expert $99 5 1,500 1,500 LinkedIn prospection, voice notes, cold calling, advanced conditions, custom landing page
Outreach Scale $159 15 2,500 2,000+ Dedicated account manager, early feature access, premium support

Practical Example: Cost for Sending 1,000 Emails per Day

Plan Daily Email Volume Monthly Cost (per user) Total Monthly Cost for 1,000 Emails/Day (approx)
Email Starter 500 $39 $39 (limited by 1 sending email, potential deliverability issues)
Email Pro 1,000 $69 $69 (adequate for 1,000 emails/day with 3 sending emails)
Multichannel Expert 1,500 $99 $99 (more features, overkill for 1,000 emails/day)
Outreach Scale 2,000+ $159 $159 (too much for 1,000 emails/day, designed for large-scale)

Understanding these plans and their practical implications can help you decide whether Lemlist's pricing and features align with your business needs and budget. 

However, considering the potential limitations and costs, it might be worth exploring other options that offer more tailored value for your specific requirements.

Is Lemlist Worth It?

Lemlist can be a good tool for email and multichannel outreach, depending on your needs. Here’s a simple breakdown:

1. Best for Small to Medium-Sized Businesses:

  • Versatile: Handles email, LinkedIn, and cold calling in one platform.
  • Easy to Use: Simple setup and management, great for beginners.

2. Cost Considerations:

  • Flexible Pricing: Plans range from $39 to $159 per month per user.
  • Extra Costs: Additional email finder credits and advanced features can make it more expensive.

3. Feature Set:

  • Comprehensive Tools: Customizable email campaigns, basic personalization, and multichannel outreach.
  • Good Integrations: Works well with Gmail, Outlook, LinkedIn, Zapier, Salesforce, and HubSpot.

4. Scalability and Complexity:

  • Growing Needs: Higher-tier plans needed as your business grows, which can be costly.
  • Management: Handling multiple email accounts and integrations can be complex.

5. Comparing Alternatives:

  • Advanced Personalization: Salesforge offers better AI-powered personalization and unlimited email finder credits.

  • Ease of Setup and Use: Salesforge is simpler to set up and can be more cost-effective.

Lemlist is worth it if you need a versatile, easy-to-use tool for email and multichannel outreach, especially for small to medium-sized businesses.

However, if you need advanced personalization and want to save on costs, consider alternatives like Salesforge. Evaluate your business size, budget, and outreach needs to choose the best option.

Salesforge: Lemlist Alternative For Cold Outreach

Salesforge-homepage

Salesforge.ai is designed to revolutionize cold email outreach. It helps sales organizations, agencies, and entrepreneurs drive personalized outreach at scale, significantly boosting pipeline numbers. 

It promises to be the last sales execution tool you'll ever need, enhancing performance and efficiency for each sales rep.

Setting Up and Using Salesforge.ai

First, let’s look at how to set up and use Salesforge.ai:

  • Easy Setup: Connect your Gmail or Outlook mailboxes and go through a brief warm-up phase to get started.

  • Contact Personalization: Load your contacts with essential personalization inputs like LinkedIn URLs and company data profiles.  


  • Email Validation: Validate email addresses within the platform to ensure your messages reach the right inboxes.

  • Crafting Unique Emails: Seamlessly review and send emails at scale.

  • Primebox for Replies: Manage replies across all connected mailboxes in your Primebox.

Key Features of Salesforge

Next, here are the key features of Salesforge.ai:

  • Scalable Personalization: Programmatic personalization makes each email feel uniquely crafted, boosting engagement rates. 
Standard AI Personalization in Salesforge.ai
  • AI and Machine Learning: The platform continually improves with AI and machine learning capabilities to enhance personalization and outreach.

  • Comprehensive Email Infrastructure: Includes complete email setup, domain setup, mailbox connections, and warm-up phases, ensuring high deliverability rates.  

Now let’s take a look at Salesforge pricing and Lemlist pricing. 

Salesforge vs. Lemlist  For Cold Email Outreach

Let’s compare Salesforge and Lemlist to see which one is better for sending 1,000 cold emails every day. We will look at the costs and features of each to find out which provides better value. 

Here's a detailed comparison of Salesforge and Lemlist pricing plans, highlighting their key features, and target users. 

Attribute Salesforge Starter Lemlist Email Starter Salesforge Pro Lemlist Email Pro Salesforge Enterprise Lemlist Multichannel Expert Lemlist Outreach Scale
Monthly Cost (per user) $49 $39 $99 $69 Custom $99 $159
Sending Emails 1 1 Multi-inbox support 3 Multi-inbox support 5 15
Email Finder Credits Unlimited 750 Unlimited 1,000 Unlimited 1,500 2,500
Email Validation Yes Yes Yes Yes Yes Yes Yes
Personalization Advanced AI-powered Basic Advanced AI-powered Basic Advanced AI-powered Basic Basic
Integration Gmail, Outlook, upcoming integrations Gmail, Outlook, LinkedIn, Zapier, Salesforce, HubSpot Gmail, Outlook, upcoming integrations Gmail, Outlook, LinkedIn, Zapier, Salesforce, HubSpot Gmail, Outlook, upcoming integrations Gmail, Outlook, LinkedIn, Zapier, Salesforce, HubSpot Gmail, Outlook, LinkedIn, Zapier, Salesforce, HubSpot
Email Warm-Up Built-in 14-day warm-up Lemwarm tool Built-in 14-day warm-up Lemwarm tool Built-in 14-day warm-up Lemwarm tool Lemwarm tool
AI & Machine Learning Advanced Limited Advanced Limited Advanced Limited Limited
Contact Management Upcoming B2B contact database Basic contact management Upcoming B2B contact database Basic contact management Upcoming B2B contact database Basic contact management Basic contact management
Ease of Use User-friendly User-friendly User-friendly User-friendly User-friendly User-friendly User-friendly
Deliverability Tools Inbox rotation, domain setup guidance Lemwarm, basic tools Inbox rotation, domain setup guidance Lemwarm, basic tools Inbox rotation, domain setup guidance Lemwarm, basic tools Lemwarm, basic tools
Support Dedicated support, help center In-app support Dedicated support, help center In-app support Dedicated support, help center Premium support Dedicated account manager, premium support
Best For Small businesses or startups Small businesses Growing companies Mid-sized companies Large enterprises Companies integrating multichannel outreach Large enterprises
Scalability Designed for scaling outreach Small to medium-sized businesses Designed for scaling outreach Small to medium-sized businesses Designed for scaling outreach Small to medium-sized businesses Large-scale operations
Unique Features Primebox, seamless setup Personalized image and video outreach Advanced AI tools Personalized image and video outreach Advanced AI tools Personalized image and video outreach Personalized image and video outreach
Future Enhancements More AI, multichannel capabilities Regular updates, new integrations More AI, multichannel capabilities Regular updates, new integrations More AI, multichannel capabilities Regular updates, new integrations Regular updates, new integrations

Example Scenario

  • Business Size: Medium-sized marketing agency
  • Email Volume: 1,000 emails per day (30,000 emails per month)
  • Key Requirements: High deliverability, advanced personalization, easy setup, and good support

Salesforge Pricing and Features

Salesforge Pro: $99 per month per user

  • Sending Emails: Multi-inbox support
  • Email Finder Credits: Unlimited
  • Email Validation: Included
  • Personalization: Advanced AI-powered
  • Integration: Gmail, Outlook, and more coming soon
  • Email Warm-Up: Built-in 14-day warm-up phase
  • Deliverability Tools: Inbox rotation, domain setup guidance
  • Support: Dedicated support, help center
  • Best For: Growing companies needing advanced features and higher email volumes

Lemlist Pricing and Features

Lemlist Email Pro: $69 per month per user

  • Sending Emails: 3 sending emails
  • Email Finder Credits: 1,000 credits included
  • Email Validation: Included
  • Personalization: Basic customizations
  • Integration: Gmail, Outlook, LinkedIn, Zapier, Salesforce, HubSpot
  • Email Warm-Up: Lemwarm tool
  • Deliverability Tools: Lemwarm, basic tools
  • Support: In-app support
  • Best For: Mid-sized companies looking for more comprehensive tools

Cost Breakdown for 1,000 Emails per Day

Now, let's see how much each plan will cost if you send 1,000 emails per day.

Salesforge Pro:

  • Monthly Cost: $99 per user
  • Emails Sent: Multi-inbox support allows easy sending of 1,000 emails per day.
  • Email Finder Credits: Unlimited (no extra cost)
  • Total Monthly Cost: $99

Lemlist Email Pro:

  • Monthly Cost: $69 per user
  • Emails Sent: 3 sending emails. Sending 1,000 emails per day needs careful management to avoid issues.
  • Email Finder Credits: 1,000 included, need 29,000 more.
    • Additional Credits Cost: If each credit costs $0.01, the cost for 29,000 more credits is 29,000 * $0.01 = $290.
  • Total Monthly Cost: $69 + $290 = $359

Summary Table: Cost for Sending 1,000 Emails per Day

Plan Monthly Cost Additional Costs for Email Finder Credits Total Monthly Cost
Salesforge Pro $99 $0 $99
Lemlist Email Pro $69 $290 $359

Why Choose Salesforge?

1. Cost Efficiency:

  • Salesforge Pro: Total monthly cost is $99, with unlimited email finder credits included.
  • Lemlist Email Pro: Total monthly cost is $359, with extra costs for additional email finder credits.

2. Personalization:

  • Salesforge: Offers advanced AI-powered personalization, making emails more engaging without extra costs.
  • Lemlist: Provides basic customizations, which might not be as effective.

3. Ease of Use and Setup:

  • Salesforge: Built-in 14-day warm-up phase and multi-inbox support make setup easy and ensure high deliverability.
  • Lemlist: Requires manual management of email warm-up and sending emails from multiple accounts, which can be difficult.

4. Support and Scalability:

  • Salesforge: Dedicated support and comprehensive email tools make it easier to scale your outreach.
  • Lemlist: In-app support is helpful, but may not be as strong for larger operations.

Conclusion

While Lemlist offers a lower base cost, Salesforge provides better value with its all-inclusive pricing. For a medium-sized marketing agency sending 1,000 emails per day, Salesforge’s total monthly cost of $99, compared to Lemlist’s $359, shows clear cost efficiency. 

The advanced features, easy setup, and unlimited email finder credits of Salesforge make it a superior choice for effective and scalable cold email outreach.

You can try for free 

Iga Wójtowicz
Content & Community Manager