In-depth Mailshake Review: What 100+ Real Users Have to Say‍

By
Iga Wójtowicz
August 6, 2024
5 min read
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Are you looking for a powerful email outreach tool but not sure if Mailshake is the right choice for your business? 

Think Mailshake is the solution to all your outreach problems? Let's find out together.

Today, I'm diving into a detailed Mailshake-review, sharing what over 100 real users have to say. This blog is structured to give you a clear picture. First, we’ll look at what Mailshake is and how to set it up.

Next, we’ll explore its main features, what users liked the most, and what they didn’t like. I’ll also explain the pricing to see if it fits your budget.

But wait, there's more. If you’re wondering if Mailshake is worth the money, I’ll help you decide. And if you’re still unsure, I’ll introduce Salesforge.ai as another option and compare both tools.

By the end of this review, you’ll know if Mailshake is the right tool for you. So, whether you're an experienced founder or a new SMB owner, don’t miss this complete guide.

Ready to start? Let’s go!

What is a Mailshake?

Mailshake-Homepage
This image shows the homepage of Milkshake

,,jnMailshake is an email outreach tool designed to help you automate and simplify your cold email campaigns. It connects directly with your email account, allowing you to send personalized emails just like you would from your own inbox.

With Mailshake, you can:

  • Automate Your Outreach: No more manually sending emails to each contact. Mailshake does the heavy lifting by automating your outreach campaigns.

  • Personalize Emails: Use text replacements to add a personal touch to every email  without spending hours on customization.

  • Follow-Up Automatically: Set up follow-up emails that will stop sending once a prospect replies, ensuring you don’t spam them.

  • Track Performance: Monitor your campaign’s success with built-in reporting features that show you who’s opening your emails and who’s responding.

Now, let’s take a look at how to set up a Mailshake account.

How to Set Up Mailshake in 5 Simple Steps

Here’s a simple 5-step guide to set up Mailshake and start your email outreach campaigns:

#1. Connect Your Email Account

Connecting-account-in-Mailshake
This image shows how you can add your account in Mailshake
  • Login to Mailshake: Sign in to your Mailshake account.
  • Add Your Email: Go to "Mail Accounts" and click the "+ Add Account" button. Follow the prompts to connect your email provider (Gmail, Outlook, etc.).
  • Verify: Ensure your email is properly connected. 

Pro Tip: Use a different domain for cold outreach to protect your main business domain.

#2. Warm Up Your Email

  • Email Warm-Up Tool: Use Mailshake’s warm-up tool to gradually increase email sending volume.
  • DNS Settings: Check and configure SPF, DKIM, and DMARC settings for better deliverability.

3. Create Your First Campaign

Creating-first-campaign-in-Mailshake
This image shows how you can create a campaign in Mailshake
  • Start a Campaign: Go to "Campaigns" and click "+ New Campaign."
  • Basic Settings: Set up your campaign name, subject, and other initial settings.
  • Lead Catcher: Configure reply handling rules.

4. Import Your Prospects

  • Upload Contacts: Import your contact list from a CSV file or integrate with your CRM.
  • Check Formatting: Ensure your contact file is properly formatted for a smooth import process.

5. Craft and Launch Your Campaign

  • Write Emails: Create your email sequence with personalized messages using text replacements.
  • A/B Testing: Set up A/B tests for different subject lines or messages.
  • Start Campaign: Click "Start Campaign" to begin sending emails. Monitor your campaign’s progress and engage with leads via the Lead Catcher.

By following these steps, you'll be ready to run your email outreach campaigns with Mailshake. 

Now, I am showing you exactly how it performed in the real world, what things users liked and disliked. 

Mailshake Pros and Cons: 100+ Real Users Experience Decoded

If you’re in a hurry, here’s a table to help you understand where Mailshake performed better and where it lacks. 

Mailshake Advantage: 5 Things Users Liked About Mailshake

Email Personalization

Email personalization in Mailshake lets me craft personalized emails for each recipient. This feature is essential for making my outreach more effective. By including personalized details, I can build stronger relationships with clients. 

Email personalization in Mailshake
Email personalization in Mailshake

For example:

  • I can use the recipient’s name and company in the email.
  • I can tailor the message to their specific needs and interests. 
Mailshake-review-on-G2
This image shows the user review of Mailshake in G2

Ease of Use

Mailshake’s ease of use is a major highlight. The user-friendly interface makes setting up and managing email campaigns simple, even for those with limited technical skills. 

Mailshake-review-on-G2
This image shows the user review of Mailshake in G2

Key points include:

  • Clear and intuitive navigation.
  • Easy-to-follow instructions for setting up campaigns.
  • Minimal learning curve, so I can start quickly.

Customer Support

The customer support team at Mailshake stands out for their responsiveness and helpfulness. Whether I need troubleshooting or guidance, they ensure a smooth experience. 

Mailshake-review-on-G2
This image shows the user review of Mailshake in G2

Notable aspects include:

  • Quick response times to email queries.
  • Regular group video conference help sessions.
  • Personalized support, making me feel valued and understood.

Email Deliverability

Mailshake helps improve email deliverability, which is crucial for ensuring my emails reach the inbox and not the spam folder. 

Email-Warmup-in-Mailshake
This image shows the Email Warmup in Mailshake

Important features are:

  • Tools for warming up email addresses.
  • DNS settings checks (SPF, DKIM, and DMARC).
  • Automatic handling of bounced emails to maintain sender reputation.

Integration with Other Tools

Integration with other tools is seamless with Mailshake. It works well with CRM systems like Salesforce, making data management easier. 

 Mailshake-integration-with-Salesforce
This shows the integration of Mailshake with Salesforge

Key benefits include:

  • Easy import of contacts from CRM.
  • Syncing data between Mailshake and other platforms.
  • Streamlined workflow, keeping all my tools connected.

These features make Mailshake a valuable tool for anyone looking to enhance their email outreach efforts.

Mailshake Disadvantages: 5 Things Users Disliked About Mailshake

Here are the top 5 features of Mailshake that users find frustrating, especially when it comes to cold emailing:

Overwhelming for New Users

Setting up Mailshake for cold email campaigns can be confusing if you’re new to the platform. I’ve read that some users feel lost without sufficient guidance and wish there were better onboarding tutorials. 

Mailshake-review-on-G2
This image shows the user review of Mailshake in G2
  • Lack of Guidance: New users often struggle to navigate the setup process without clear instructions.

  • Initial Confusion: The many features and settings can be overwhelming, making it hard to know where to start.

Limited Customization

Some users have mentioned that the template builder isn’t very intuitive. It can be tricky to insert custom text, which makes crafting personalized cold emails harder than it should be.

Mailshake-review-on-G2
This image shows the user review of Mailshake in G2
  • Template Issues: Creating and editing email templates can be a hassle. 
Mailshake-review-on-G2
This image shows the user review of Mailshake in G2
  • Personalization Limits: Users find it challenging to personalize emails effectively due to the limitations of the template builder.

Prospect Filtering

A common complaint is the inability to filter prospects effectively. Users have trouble sorting through their contact lists, making it difficult to target specific groups for cold email campaigns. 

Mailshake-review-on-GetApp
This image shows the user review of Mailshake in GetApp
  • Sorting Challenges: The lack of advanced filtering options makes it hard to organize contacts.

  • Targeting Problems: Without proper filters, targeting the right audience for cold emails becomes a tedious task.

Email Deliverability Issues

Users have reported problems with ensuring their emails reach the recipients' inboxes. Despite the warm-up tools, some cold emails still end up in spam folders, reducing the effectiveness of their campaigns.

  • Spam Issues: Even with warm-up tools, emails often land in spam folders.

  • Deliverability Concerns: Ensuring emails are delivered to the inbox is a constant challenge, affecting campaign success.

Complex Features

While Mailshake offers many features, some users find them too complex for simple cold email campaigns. This complexity can make it hard to fully utilize the platform, especially when trying to run straightforward outreach efforts.

  • Feature Overload: The abundance of features can be overwhelming and unnecessary for basic cold emailing needs.

  • Utilization Difficulties: Users find it hard to make the most of Mailshake’s capabilities due to the complexity of its features.

These drawbacks can make using Mailshake a bit challenging, especially when trying to run efficient and effective cold email campaigns. 

Now let’s dive deeper into Mailshake Pricing, what exactly you get. 

Mailshake Pricing: How much does it cost you?

When it comes to pricing, Smartlead offers three main plans. Here’s a detailed look at each plan and some considerations for potential users: 

Mailshake-Pricing
This image shows the pricing of Mailshake

Basic Plan - $49 per user per month

With the Basic Plan, you get:

  • Automated email sequences
  • 2,000 email sends per month
  • Unlimited warmup
  • 100 free data finder credits
  • A/B testing capabilities

Considerations:

  • Cost: At $49 per user per month, this plan might be costly for local businesses with limited budgets.

  • Email Limit: The limit of 2,000 emails per month may be restrictive for businesses with larger outreach needs.

  • Feature Necessity: Some features might be more than what small marketing agencies require.

Professional Plan - $99 per user per month

The Professional Plan includes:

  • All features of the Basic Plan
  • 5,000 email sends per month
  • Advanced scheduling and throttling
  • Email personalization
  • 10,000 list-cleaning credits monthly
  • Integrations with major CRMs

Considerations:

  • Price: At $99 per user per month, the cost can be significant, especially for small teams or local businesses.

  • Complexity: Advanced scheduling and extensive CRM integrations may be more than necessary for smaller agencies.

  • Budget Impact: This plan might strain the budget of small and medium-sized marketing agencies without a guaranteed return on investment. 

Enterprise Plan - $199 per user per month

For $199 per user per month, you get:

  • All features of the Professional Plan
  • 10,000 email sends per month
  • LinkedIn automation
  • Power phone dialer
  • 25,000 list-cleaning credits monthly
  • Unlimited free dialer minutes to North American numbers

Considerations:

  • Expense: At $199 per user per month, this plan is quite expensive for most local businesses and small agencies.

  • Advanced Features: Features like LinkedIn automation and power phone dialer might be unnecessary for smaller operations.

  • Alternative Options: There are other tools available that offer necessary functionalities at a lower cost.

Smartlead’s plans offer a variety of features, but it's important to evaluate whether these features align with your business needs and budget.

Now let’s take a look at Mailshake key features for cold email outreach needs. 

Mailshake Key Features Explained with Examples

Mailshake offers several key features that can significantly enhance your email outreach efforts. Let’s dive into these essential features, using practical examples and key assumptions to help you understand their real-world applications.

Automated Email Outreach

Mailshake automates your email outreach by allowing you to send campaigns and follow-ups automatically. For instance, if you have 1,000 contacts and want to send three follow-up emails, Mailshake handles this for you. 

 Creating-sequence-in-Mailshake
This shows how you can create a sequence in Malishake

However, consider this: at $59 per user per month (Email Outreach Plan), you're paying $708 a year. If your business only sends 2,000 emails a month, you might wonder if the cost justifies the time saved.

Example:

  • Emails per month: 2,000
  • Annual cost: $708
  • Cost per email: $708 / 24,000 emails/year = $0.03 per email

While $0.03 per email seems minimal, for small businesses with tight budgets, these costs add up, especially if you’re not sending high volumes regularly. 

Personalization with Mail Merge

Mailshake’s mail merge feature personalized emails by inserting the recipient's name and other details automatically. 

Imagine you’re emailing 500 prospects with personalized subject lines and greetings. Without this feature, manually personalizing each email would take hours. 

 Email-Personalization-in-Mailshake
This shows the email personalization feature in Mailshake

Yet, if personalization is the only advanced feature you use, paying $59 per month might feel excessive.

Example:

  • Manual personalization time: 2 minutes per email
  • Total time saved: 500 emails * 2 minutes = 1,000 minutes (16.67 hours)
  • Hourly rate of employee: $25
  • Cost saved: 16.67 hours * $25 = $416.75

While the time and cost saved seem substantial, if your monthly outreach is small, the subscription cost might outweigh the benefits.

Customizable Sending Schedules

You can customize your email sending schedule to align with when your prospects are most likely to open emails. For example, if analytics show that your prospects open emails on Tuesdays at 10 AM, scheduling them at this time can boost open rates. 

However, this feature, while useful, may not be worth the high subscription cost if your target audience doesn't have a clear optimal time.

Monitoring and Analytics

Mailshake provides tools to track email opens, clicks, and replies. For example, if you send 1,000 emails and get a 10% open rate, you know 100 people opened your email. 

Suppose you get 10 replies, you can analyze which email content worked best. 

Campaign-performance-in-Mailshake
This shows how you can track the campaign performance in Mailshake

However, these insights are common in many email platforms, and at $59/month, you might find more affordable tools offering similar analytics.

Data Finder for Prospecting

Mailshake’s Data Finder helps you identify leads by filtering prospects by role, location, or company. If you need to find 100 marketing managers in New York, Data Finder simplifies this task. 

 Data-Finder-in-Mailshake
This image shows the Data Finder in Mailshake

However, at $99 per month (Sales Engagement Plan), this feature might be too costly for small businesses that don’t need extensive data searching.

Example:

  • Prospects found: 100
  • Monthly cost: $99
  • Cost per prospect: $99 / 100 = $0.99 per prospect

This cost is high compared to other prospecting tools that might offer similar results at a lower price.

LinkedIn Automation

Mailshake includes LinkedIn automation, allowing you to send messages and connection requests. For example, if you send 50 LinkedIn messages monthly, this feature can save time. 

However, given the $99/month cost, if LinkedIn is not your primary outreach channel, this might be overkill.

Example:

  • LinkedIn messages/month: 50
  • Monthly cost: $99
  • Cost per message: $99 / 50 = $1.98 per message

Mailshake SHAKEspeare AI Email Writer

The AI email writer quickly generates email copy, useful for those short on time or needing inspiration.

 Mailshake-AI-Email-Writer
This image shows how you can generate an email in Mailshake using AI

Example:

  • Creating email templates for 5 different campaigns.
  • The AI email writer generates drafts for each in under a minute.

This tool saves about 2.5 hours compared to manually writing each template, allowing more time for refining content. 

Email Deliverability Tools

Mailshake includes tools to ensure emails land in the inbox, not spam. This is crucial, but many email platforms offer similar features, and Mailshake’s $99/month might be high if deliverability is your only concern.

By critically assessing these features, it becomes clear that while Mailshake offers powerful tools, the costs can be high, especially for small businesses and local agencies. 

It’s essential to weigh the benefits against the subscription fees to determine if Mailshake is the right fit for your outreach needs.

Mailshake Chrome Extension

 Mailshake-chrome-extension
This image shows the chrome extension in Mailshake

The Mailshake Chrome Extension is a tool that integrates directly into your web browser, designed to streamline and enhance your email outreach and prospecting activities. Here’s what it offers:

Key Features

  • Easy Access to Features: You can make calls, find prospects, and automate LinkedIn activities directly from your browser. This saves time by reducing the need to switch between different tools and applications.

  • Finding Prospects: The extension allows you to add leads from platforms like LinkedIn directly into your Mailshake campaigns. This makes it easy to gather and organize potential contacts on the go.

  • Automating LinkedIn Activities: You can automate tasks such as sending messages, viewing profiles, and sending connection requests. This helps you efficiently manage your LinkedIn outreach without manual effort.

  • Managing Calls: You can make calls and take notes within the browser, simplifying the process of tracking and managing your communications with prospects.

Now, we've covered almost everything you need to know about Mailshake. The next question is: Is Mailshake the ideal tool for your needs?

Mailshake Review: Is it worth it?

You might be wondering if Mailshake is the right tool for your cold email outreach. Based on my experience, let's break it down.

First, ask yourself: Do you need all the features Mailshake offers? 

Mailshake has many tools, but sometimes, too many options can be overwhelming. If you’re just starting with cold email outreach, you might find it confusing to navigate through all the advanced features.

Next, consider the cost. Mailshake can be quite expensive, especially if you're a small business or a local agency. 

You need to ask yourself if the price justifies the value you get. Are you getting a good return on investment? 

If the answer is no, then it might be worth looking into more cost-effective options.

Think about the learning curve. How much time do you have to learn a new tool? 

Mailshake can be complicated, and if you don’t have the time or resources to learn it thoroughly, it could be more of a hindrance than a help.

Lastly, evaluate the results. Are you getting the responses and engagement you hoped for? If your current tool isn’t delivering the results you need, it might be time to try something different.

Based on these points, I suggest considering Salesforge as a better alternative for effective cold outreach. In the next section, we'll dive into why Salesforge could be the ideal tool for your needs.

Salesforge: Best Mailshake Alternative For Cold Outreach

Salesforge is designed to revolutionize your cold email outreach. It offers a range of features aimed at boosting the effectiveness of your sales campaigns, making it a strong alternative to Mailshake. 

Let's dive into what Salesforge offers and how it compares to Mailshake.

Key Features of Salesforge

Personalization at Scale

  • Mailshake: Offers basic personalization options, which can sometimes feel generic.

  • Salesforge: Excels with programmatic personalization, ensuring each email feels uniquely crafted for the recipient. For example, Salesforge can automatically include personalized details like LinkedIn URLs and company data, which Mailshake might miss. 
 Standard-AI-personalized-email
This image is an example of an AI personalised email in Sailforge

Example of Salesforge Overdrive

Salesforge-Overdrive
This image shows the overdrive in Salesforge

Robust Email Infrastructure

  • Mailshake: Requires separate management for domain setup and email accounts, which can be cumbersome.

  • Salesforge: Includes comprehensive email setup with its tools Mailforge and Infraforge. These tools handle domain setup, mailbox connection, and warm-up phases, ensuring high deliverability rates. This setup is more straightforward and often cheaper than using Google Workspace or Office 365
 Creating-new-domains-in-Salesforge
This image shows how you can create a new domain in Salesforge

Advanced AI Capabilities

  • Mailshake: Provides some AI features for email writing but is limited in scope.

  • Salesforge: Continuously evolves with advanced AI and machine learning capabilities. This helps in crafting effective outreach strategies that adapt over time. For instance, the AI can learn which email formats get the best responses and adjust your campaigns accordingly. 
 Sequence-builder-in-Salesforge
This image shows the Sequence builder feature in Salesforge

New Tools: Mailforge and Infraforge

  • Mailforge: Simplifies the cold email infrastructure setup in just 5 minutes. This tool ensures that your emails have a better chance of landing in the recipient's inbox rather than the spam folder. 
 Mailforge-homepage
This image shows the homepage of Mailforge
  • Infraforge: Provides a reliable and cost-effective email infrastructure setup. Compared to Google Workspace and Office 365, Infraforge offers a cheaper alternative without compromising on quality. 
 Infraforge-homepage
This image shows the homepage of Infraforge

Salesforge Pricing

Salesforge offers three main plans, each designed to cater to different needs:

 Salesforge-Pricing
This image shows the pricing of Salesforge
  • Starter Plan: $49 per user per month

  • Pro Plan: $99 per user per month

    • All Starter Plan features
    • Multi-inbox support
    • Advanced AI and machine learning tools
    • LinkedIn automation
    • Upcoming B2B contact database

  • Enterprise Plan: Custom pricing

    • All Pro Plan features
    • Enhanced B2B contact database
    • Priority support
    • Comprehensive CRM integrations

Salesforge vs. Mailshake

Attribute Salesforge Mailshake
Personalization Advanced AI-powered personalization for unique emails at scale. Basic personalization tools; not as advanced for scale.
Email Infrastructure Comprehensive setup including domain setup, mailbox connection, and warm-up. Requires separate management for domain and email setup.
AI Capabilities Continuously evolving with advanced AI capabilities for better outreach. Limited AI features for email writing and personalization.
New Tools Includes Mailforge and Infraforge for robust email infrastructure. Does not offer integrated tools for email infrastructure setup.
Cost Starter Plan: $49/month
Pro Plan: $99/month
Enterprise Plan: Custom
Starter Plan: $29/month
Email Outreach Plan: $59/month
Sales Engagement Plan: $99/month
Support Dedicated support, help center Standard support, often criticized for being unresponsive.

In the next section, we'll explore how Salesforge compares to Mailshake and why it might be the cost effective solution for your cold email outreach needs. 

Cost Breakdown for Sending 1,000 Emails Every Day

Attribute Mailshake Sales Engagement Plan Salesforge Pro Plan
Monthly Cost per User $99 $99
Emails per Month 10,000 Multi-inbox support
Number of Users Needed 3 1
Total Monthly Cost $297 $99
Email Finder Credits Included Unlimited
Email Validation Included Included
Personalization Basic Advanced AI-powered
Ease of Setup Requires multiple users Single user, easy setup
Support Standard Dedicated

While both Salesforge and Mailshake offer robust features for cold email outreach, Salesforge stands out as the more cost-effective and scalable solution for sending 1,000 emails every day to a list of 10,000 contacts. 

With advanced personalization, strong infrastructure, and competitive pricing, Salesforge is the smarter choice for effective cold email campaigns.

Conclusion Mailshake Review: Is it worth it?

If you've read this far, it means:

☝️ You're serious about improving your cold email outreach (awesome!).

✌️ You trust my advice and insights (thank you!).

So, let’s tackle the big question: Is Mailshake the right tool for your cold email campaigns?

Here’s the reality. No matter how advanced a tool is, it’s not worth it if it doesn’t meet your specific needs.

At the end of the day, you need a tool that:

💥 Safely gets you in touch with your ideal prospects through cold emails without risking your email reputation.

💥 Helps you craft personalized, impactful messages that stand out in crowded inboxes.

While Mailshake offers a lot, it also has its downsides. It can be overwhelming for new users, has limited customization, and its costs can add up quickly, especially for small businesses or local agencies.

So, what’s the alternative?

Consider Salesforge. Here’s why:

🚀 Better Personalization: Salesforge excels in programmatic personalization, ensuring each cold email feels uniquely crafted for the recipient.

💼 Stronger Infrastructure: With tools like Mailforge and Infraforge, Salesforge simplifies the setup process, ensuring your cold emails have higher deliverability rates at a lower cost.

🤖 Advanced AI: Salesforge’s AI capabilities continuously improve your email strategies, making your cold outreach more effective over time.

🌟 Cost-Effective: Salesforge offers comprehensive features for cold emailing at a competitive price, making it a smart investment for your business.

Ready to make the switch? Try Salesforge’s free trial. No credit card needed. Seriously, what’s stopping you?

Make the switch today. Your cold email outreach deserves the best.

That’s all for now. See you soon!

Iga Wójtowicz
Content & Community Manager