Our Tested 5 Outreach Alternatives For Easy + Effective Cold Outreach in 2024

By
Lukas Makšimas
August 27, 2024
5 min read
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If you're here, you're probably one of the many users dissatisfied with Outreach. 

The tool has its share of drawbacks, making it essential to explore better alternatives to enhance your sales efforts. 

One of the biggest pain points with Outreach is its inconsistent email deliverability, which often results in your messages landing in spam folders instead of inboxes. 

This not only hampers your outreach but also causes significant frustration, especially when you’re striving to maximize your engagement and efficiency.

Outreach-user-review-on-G2
This image shows the user review of Outreach in G2

Moreover, the lack of responsive product support further exacerbates these issues, leaving users to fend for themselves when problems arise. 

But with so many options out there, how do you find the one that’s right for you? 

What if I told you that you could save countless hours of research by reading this one article?

I’ve done the hard work for you, and in this blog, I’ll guide you through everything you need to make an informed decision. 

We’ll explore:

💡 What is Outreach? 

💡 The features that make Outreach popular 

💡 The pricing structure of Outreach 

💡 5 reasons why you might be seeking Outreach alternatives 

💡 The key factors we tested to evaluate better alternatives 

💡 A detailed review of the top 5 Outreach alternatives for cold email outreach

By the end of this article, you’ll know exactly which Outreach alternative suits your needs best. 

Whether it’s Salesforge.ai, Instantly, Reply.io, Lemlist, or Apollo.io, you’ll have a clear understanding of their features, pricing, and how they stack up against Outreach.

So, grab your coffee and settle in. Let’s dive in and discover which tool will transform your cold outreach strategy in 2024!

What is Outreach?

Outreach is a sales execution platform designed to boost seller productivity.

It helps sales teams create and close more pipelines efficiently. It connects data from every interaction, giving you insights to improve your sales outcomes.

Key Features of Outreach

1. Streamlining Communication: 

Call-monitoring-outreach
This image shows the call monitoring feature in Outreach
  • Single-Click dialing: The ability to dial prospects instantly, without fumbling through contact lists or manually entering numbers, streamlines your workflow. 
  • Increasing daily outreach: Click-to-call facilitates your sales process, freeing you up to connect with more prospects and close deals faster.

2. Rep Coaching: On-Demand Sales Training

Rep-coaching
Source: Outreach.io

  • Continuous performance feedback: Outreach.ai provides ongoing feedback on your team’s performance, allowing for continuous improvement and targeted coaching.
  • Enhancing team skills and effectiveness: With Rep coaching tools, you can easily identify areas where your team needs support, providing them with the guidance they need to excel.

3. Conversation Intelligence: Your AI Sales Assistant

Outreach-Sales-ai-assistant
Source: Outreach

  • Analyzing and improving call performance: Outreach.ai’s Conversation Intelligence analyzes your sales calls, providing insights that help you refine your approach and improve performance.
  • Identifying key moments in conversations: The AI identifies key moments in your conversations, such as when a prospect expresses interest or raises concerns, allowing you to respond more effectively.

4. Outreach Engage: Automated Prospecting Workflows

  • Automate your sales outreach: Outreach Engage helps you automate prospecting workflows, allowing you to build and manage email sequences, calls, and LinkedIn messages.
  • Maintain consistent communication: With Engage, you can maintain consistent communication with your prospects, significantly increasing your chances of closing deals.

5. Outreach Guide: AI-Powered Sales Insights

  • Data-driven decision making: Outreach Guide is an AI-powered tool that tracks and records sales interactions, providing valuable insights for improving performance.
  • Refining sales strategies: This feature helps sales reps and managers make informed decisions throughout the sales cycle, refining strategies for better outcomes.

6. Outreach Commit: Predictive Sales Forecasting

Sales-forecasting-in-outreach.io
Team Performance Dashboard in Outreach.io
  • Staying on track with sales targets: Outreach commit focuses on sales forecasting and pipeline management, using predictive analytics to keep you aligned with your sales goals.
  • Proactive pipeline management: This feature offers early warnings if you’re at risk of missing targets, allowing you to make proactive adjustments to your sales pipeline.

7. CRM Integration: Seamless Sales Management

Outreach-Integrations
This image shows the integration of Outreach
  • Managing sales activities in one place: Outreach integrates with over 90 different tools, including CRMs like Salesforce and HubSpot, ensuring all your sales data is up-to-date.
  • Ensuring data consistency: This integration allows you to manage all your sales activities from a single platform, keeping your data consistent across all systems.

Outreach Pricing

When it comes to pricing, Outreach positions itself as a premium solution. They don’t publicly list their prices, so you’ll need to contact their sales team for a quote. 

Outreach-Pricing
Outreach Pricing

However, it’s important to know that Outreach’s pricing reportedly starts around $20,000 per year, making it a significant investment for businesses serious about optimizing their sales processes.

5 Reasons Why You’re Looking for Outreach Alternatives

While Outreach offers a range of features and pricing plans, there are a few reasons you might still be on the hunt for a different solution:

Inconsistent Email Deliverability:

Outreach frequently struggles with reliable email delivery. Many users report that scheduled emails often fail to be sent on time, if at all, causing significant disruptions to their outreach efforts.

This issue is especially frustrating for sales teams that rely on timely communication to close deals.

Ineffective Integrations:

The software’s integration capabilities are limited and often unreliable. Whether it’s syncing with Salesforce or other CRMs, frequent errors and issues disrupt workflows and add unnecessary complications to your outreach processes.

Outreach Review About Bad Billing Practices
Outreach Review on G2

Complex and Costly Contracts:

The contracts are full of strict clauses that make it hard to escape once you’ve signed. Outreach’s pricing structure is also not transparent.

Users have reported being overcharged and having difficulty canceling subscriptions.

This lack of clarity and poor billing support make the service feel untrustworthy.

Look what Carter has to say in his Outreach review:

 Outreach Review About No Cancellation
Outreach review on G2

Poor Customer Support:

The support provided by Outreach is nearly non-existent.

Users shared frustrations with slow responses, unhelpful answers, and support staff that seemed indifferent to their problems.

This leaves you feeling abandoned, especially when facing urgent issues.

Outreach Review About Customer Support
Outreach review on G2

Unintuitive Sequence Management:

Managing sequences in Outreach is overly complex and time-consuming.

Users often find it difficult to customize and manage their outreach campaigns, with tasks that should be simple requiring multiple steps and clicks.

This complexity adds unnecessary frustration and reduces efficiency.

5 Key Factors We Evaluate in Outreach Alternatives for Cold Email

1. Email Deliverability

We have evaluated how well each tool ensures your emails reach your prospects’ inboxes.

Some alternatives to Outreach offer better email deliverability by using advanced techniques to avoid spam filters.

This means more of your emails get read, increasing your chances of getting a response.

2. Personalization Options

Customization is key in outreach, so we compared how well each tool allows you to tailor your campaigns.

We found some alternatives that offer more flexible options for personalizing emails, sequences, and workflows.

This flexibility enables you to create more personalized and effective outreach strategies.

3. Pricing and Value

We also considered the pricing structure of each alternative.

Some tools offer better features at a lower cost than Outreach.

Choosing these alternatives can help you stretch your budget further, making them ideal for small businesses or those looking to maximize their ROI.

4. Ease of Use

Next, we evaluated how easy each tool is to use, especially for those new to email automation. 

We found some alternatives to be more user-friendly and intuitive than Outreach. 

These tools feature simple interfaces and clear instructions, making it easier to set up and manage your campaigns.

Must read: SORBs Blacklist: How to Remove in 5 Steps + 5 Tips To Avoid

5. Customer Support

Finally, we assessed the quality of customer support available with each tool.

Some alternatives provide faster and more helpful support compared to Outreach.

Good customer service is essential for resolving issues quickly and keeping your outreach efforts running smoothly.

By focusing on these 5 factors—user interface, integration with CRMs, email deliverability, pricing, customization, and customer support—we’ve identified alternatives to Outreach that could better meet your outreach needs.

Outreach Review Based on 5 Key Factors

If you're a sales rep or a B2B founder considering Outreach for your cold email outreach, it’s important to take a closer look before committing. 

Here’s how Outreach stacks up based on five critical factors that are essential for evaluating a cold email outreach tool.

Factor Rating Explanation
Email Deliverability ⭐☆☆☆☆ Outreach struggles with email deliverability, with many users reporting that their emails often end up in spam folders, affecting engagement with prospects.
Ease of Use ⭐⭐⭐⭐☆ Outreach provides a decent user experience with a range of features, though the interface can be a bit clunky at times. Once familiar with the platform, most users find it manageable and functional.
Pricing and Value ⭐⭐☆☆☆ Outreach is expensive, with hidden fees like mandatory annual contracts and high implementation costs, leading many to feel they’re not getting good value.
Personalization Options ⭐⭐☆☆☆ The platform's personalization features are limited and not as user-friendly, making it hard to deliver highly personalized content to prospects.
Customer Support ⭐☆☆☆☆ Outreach’s customer support is a major pain point, with slow response times and unhelpful staff, leaving users to deal with issues largely on their own.

While Outreach offers some useful features, its drawbacks in email deliverability, customer support, and pricing make it a challenging choice for many users.

For those considering Outreach, it's important to weigh these factors and explore alternatives that might better meet your needs.

Top 5 Outreach.io Alternatives to Cold Email Outreach

  • Salesforge.ai: Best for advanced AI-driven personalization and high email deliverability.
  • Instantly.ai: Ideal for improving email deliverability with features like unlimited email warm-up.
  • Reply.io: Excels in multichannel outreach capabilities (email, LinkedIn, SMS, etc.).
  • Lemlist: Focuses on personalized email campaigns with tools like Lemwarm for deliverability.
  • Apollo.io: Comprehensive all-in-one platform for sales and marketing outreach.

#1. Salesforge.ai: Best Outreach Alternatives for Better Deliverability and Personalization

Salesforge - Best Outreach Alternative
Source: Salesforge

If you're tired of poor deliverability of Outreach and looking for a more efficient solution, Salesforge.ai might be just what you need.

It’s designed to enhance your email outreach on scale, making it easier to connect with potential customers and improve your sales pipeline. 

What is Salesforge? 

Salesforge is a cold email outreach platform that offers advanced personalization, unlimited contact storage and mailboxes, AI warmup, and Overdrive—an advanced AI model for email personalization.

It helps businesses automate and scale their email campaigns, making outreach more effective and efficient.

Salesforge.ai Features 

Salesforge.ai is packed with features designed to enhance your cold emailing efforts:

  • AI-Driven Email Creation: Leverage AI to craft highly personalized emails that resonate with your recipients.
Look what Roman H. has to say in his review
Salesforge.ai review on G2
Salesforge review on G2

  • Automated Follow-Ups: Maintain consistent communication without the need for manual follow-up.
Here’s how you can create unique emails from any mailbox. Join the 15-minute email masterclass now! 🔥
  • Seamless Integrations: Effortlessly integrate with tools like Zapier to streamline your workflow and ensure data synchronization across platforms.
Salesforge.ai review on G2
Salesforge review on G2

  • Domain Management Tools: Easily manage your domains within the platform, enhancing deliverability by maintaining a high sender reputation to keep your emails out of spam.
Mailforge (Salesforge product) to build email infrastructure. 
Mailforge (Salesforge product) to build email infrastructure. 
  • Detailed Analytics: Track key metrics like open rates and click-through rates to make data-driven decisions and refine your email strategies.

Salesforge.ai Pricing 

Salesforge pricing 
Salesforge pricing 

Salesforge.ai offers two main pricing plans to suit different business needs:

  • Pro Plan: $48 per month (monthly) or $40 per month (annually). This plan includes:
    • 1,000 active contacts
    • 5,000 emails per month
    • Unlimited mailboxes
    • Basic live chat support

  • Growth Plan: $96 per month (monthly) or $80 per month (annually). This plan includes:
    • 10,000 active contacts
    • 50,000 emails per month
    • Unlimited mailboxes and users
    • Advanced AI models
    • Primebox™ for unlimited email warm-up
    • Priority support

With its AI-driven capabilities, seamless integrations, and flexible pricing plans, Salesforge.ai simplifies and enhances your email campaigns, ensuring that you connect effectively with potential customers and maximize your sales potential.

Salesforge.ai vs Outreach: Which One is Better?

Here's a detailed comparison based on key evaluation metrics:

Factor Outreach Salesforge.ai Better Option
Email Deliverability ⭐☆☆☆☆ ⭐⭐⭐⭐⭐ Salesforge.ai
Ease of Use ⭐⭐⭐⭐☆ ⭐⭐⭐⭐☆ Both
Pricing and Value ⭐☆☆☆☆ ⭐⭐⭐⭐☆ Salesforge.ai
Personalization Options ⭐⭐☆☆☆ ⭐⭐⭐⭐⭐ Salesforge.ai
Customer Support ⭐☆☆☆☆ ⭐⭐⭐⭐☆ Salesforge.ai

Summary of Evaluation

  • Email Deliverability: Salesforge.ai outperforms Outreach with its advanced AI, ensuring high deliverability rates, while Outreach struggles with emails frequently landing in spam.
  • Ease of Use: Both platforms are relatively user-friendly, but Salesforge.ai’s smoother and more intuitive interface makes it easier to navigate and manage tasks effectively.
  • Pricing and Value: Salesforge.ai offers better value with competitive pricing and robust features, while Outreach’s higher costs and hidden fees make it less appealing.
Salesforge.ai review on G2
This image shows the user review of Salesforge in G2
  • Personalization Capabilities: Salesforge.ai excels in personalization, leveraging AI to create highly engaging and tailored emails, whereas Outreach's options are limited and less user-friendly.
Standard AI Personalization in Salesforge.ai
  • Customer Support: Salesforge.ai provides more responsive and reliable customer support, addressing issues promptly, whereas Outreach’s support is often slow and unhelpful.

Salesforge.ai stands out as the superior choice compared to Outreach, especially in areas like email deliverability, personalization, and customer support. 

Its advanced AI features, ease of use, and cost-effectiveness make it an ideal solution for businesses aiming to enhance their cold email outreach. 

Whether you're a small business or a large enterprise, Salesforge.ai offers the right mix of features and affordability to help you achieve your sales goals more effectively.

#2. Instantly.ai: Best Outreach Alternative for Better Email Deliverability

Instantly- Best Outreach alternative
Source: Instantly

In this section, we’ll explore why Instantly.ai stands out as a superior alternative to Outreach, particularly in the area of email deliverability.

What is Instantly.ai?

Instantly.ai is a powerful platform designed to automate and streamline your cold email outreach. It offers advanced features that help ensure your emails reach the right audience and generate the responses you want. 

Whether you're facing challenges with lead generation or managing multiple email accounts, Instantly.ai provides the tools you need to succeed.

Features of Instantly.ai

Instantly.ai is packed with features that make it an excellent choice for improving your cold email outreach:

  • Unlimited Email Warmup: This feature gradually increases the number of emails sent from each account to build a positive reputation with email providers, helping your messages land in inboxes rather than spam folders.
  • Finding Potential Customers (Paid Feature): Instantly.ai offers access to a vast B2B contact database with over 160 million entries. You can filter leads based on criteria like job title, location, and LinkedIn profile keywords to target the right audience effectively.
Instantly.ai B2B Contact Database
Instantly.ai B2B Contact Database
  • Personalized Email Sequences: Craft targeted email sequences that include personal details like the recipient's name and company. This level of personalization significantly increases response rates.
Personalized-email-preview-Instantly‍
This image shows the personalised email preview feature in of Instantly.ai

  • Managing Replies from Multiple Accounts (Paid Feature): The Unibox feature acts as a central hub for managing replies from all your email accounts, saving you time and keeping your outreach efforts organized.
  • Tracking and Analyzing Campaign Performance: Instantly.ai provides detailed analytics on your campaigns, including open rates, click-through rates, and replies. This data helps you refine your strategies and achieve better results.

Instantly.ai Pricing

Instantly.ai-Pricing
This image shows the pricing of Instantly.ai

Instantly.ai offers three main pricing plans to cater to different needs:

  • Growth Plan ($37/month or $30/month annually): Suitable for individuals or small teams. Includes 1,000 active leads, 5,000 emails per month, and live chat support.

  • Hypergrowth Plan ($97/month or $77.6/month annually): Ideal for larger businesses. Includes 25,000 active leads, 125,000 emails per month, and premium support.

  • Lightspeed Plan ($358/month or $286.3/month annually): Best for large enterprises. Includes everything in the Hypergrowth plan, including an increased email limit and the ability to upload 100,000 contacts. 

Instantly.ai vs. Outreach: Which One is Better?

Here's a detailed comparison based on key evaluation metrics:

Factor Outreach Instantly.ai Better Option
Email Deliverability ⭐☆☆☆☆ ⭐⭐⭐⭐☆ Instantly.ai
Ease of Use ⭐⭐⭐⭐☆ ⭐⭐⭐⭐☆ Both
Pricing and Value ⭐⭐☆☆☆ ⭐⭐⭐⭐☆ Instantly.ai
Personalization Options ⭐⭐☆☆☆ ⭐⭐⭐☆☆ Instantly.ai
Customer Support ⭐☆☆☆☆ ⭐⭐⭐☆☆ Instantly.ai

Summary

  • Email Deliverability: Instantly.ai performs well in email deliverability, with users generally satisfied with how their emails reach inboxes. Outreach, on the other hand, struggles with frequent spam issues, making Instantly.ai the better option in this category.
  • Ease of Use: Both Instantly.ai and Outreach offer a relatively user-friendly experience, but Instantly.ai’s intuitive interface and straightforward navigation give it a slight edge in making tasks easier to manage.
 Instantly.ai-review-on-G2
This image shows the user review of Instantly.ai in G2
  • Pricing and Value: Instantly.ai stands out with its competitive pricing and features, offering better value for money compared to Outreach, which has higher costs and additional hidden fees that make it less appealing.
  • Personalization Capabilities: Instantly.ai provides advanced features that allow for more tailored and engaging email campaigns. Outreach’s personalization options are more limited, making Instantly.ai the stronger choice for businesses focused on personalization.
Instantly.ai-review-on-G2
This image shows the user review of Instantly.ai in G2
  • Customer Support: Instantly.ai is highly regarded for its responsive and helpful customer support, addressing user concerns promptly. Outreach, however, falls short in this area, with many users reporting slow and unhelpful support experiences.

Instantly.ai emerges as the superior choice, particularly in email deliverability, pricing, personalization, and customer support. 

Its user-friendly interface and strong value proposition make it a great option for businesses looking to optimize their cold email outreach.

 #3. Reply.io: Best Outreach Alternative For Multichannel Outreach

 Reply.io-dashboard
This image shows the dashboard of Reply.io

As a strong alternative to Outreach, Reply.io shines with its multichannel outreach capabilities. Let’s explore what makes Reply.io stand out.

What is Reply.io?

Reply.io enables you to connect with prospects across various channels, ensuring higher engagement and better results. This versatility makes it a go-to tool for sales and marketing professionals looking to enhance their outreach effectiveness.

Features of Reply.io

Reply.io offers a range of features that make it ideal for multichannel outreach:

  • Multichannel Sequences: Engage prospects through email, LinkedIn, SMS, WhatsApp, and calls, ensuring you reach your audience wherever they are active.
Reply.io -Sequence-settings
This image shows the sequence settings in Reply.io
  • AI-Driven Sales Engagement: Leverage AI to boost sales performance, automate sequences, and convert website traffic into leads.
  • B2B Data Access: Tap into a vast database of over 140 million verified prospects to find the right contacts for your outreach.
  • Unified Inbox: Manage all your conversations from multiple channels in one place, making it easier to stay organized and respond promptly.
 Reply.io -inbox
This image shows the inbox of Reply.io
  • Email Deliverability Tools: Improve your email deliverability with tools like email health checks, deliverability service packages, and Google Postmaster integration.
 Reply.io -meeting-scheduler-settings
This image shows the meeting scheduler settings in Reply.io

  • Meeting Scheduler: Schedule meetings directly through the platform, integrating with your calendar to keep your sales pipeline organized.

Reply.io Pricing

Reply.io-Pricing
This image shows the pricing of Reply.io

Reply.io offers several pricing plans tailored to different business needs:

  • Email Volume Plan (Starts at $49/month): Ideal for scaling outreach with unlimited mailboxes, unlimited email warmups, and unlimited contact storage, supporting 1,000 active contacts per month.
  • Multichannel Plan (Starts at $89/user/month): Perfect for all-in-one prospecting, including multi-channel automation, 10 mailboxes per user, and 10K data search credits per month.
  • Agency Plan (Starts at $166/month): Designed for agencies managing outreach on behalf of clients, featuring unlimited clients, unlimited mailboxes, and an agency dashboard.
  • AI SDR Plan (Starts at $259/month): This plan includes AI-driven sales assistants for all-in-one prospecting, enhancing your outreach efficiency.

Reply.io vs Outreach: Which One is Better?

Here's a detailed comparison based on key evaluation metrics:

Factor Outreach Reply.io Better Option
Email Deliverability ⭐☆☆☆☆ ⭐⭐⭐⭐☆ Reply.io (Superior deliverability tools)
Ease of Use ⭐⭐⭐⭐☆ ⭐⭐⭐⭐☆ Both
Pricing and Value ⭐⭐☆☆☆ ⭐⭐⭐⭐☆ Reply.io (Better features for the price)
Personalization Options ⭐⭐☆☆☆ ⭐⭐⭐⭐☆ Reply.io (Advanced AI personalization)
Customer Support ⭐☆☆☆☆ ⭐⭐⭐☆☆ Reply.io (More responsive and helpful)

Summary

With superior multichannel outreach capabilities, advanced AI-powered sales assistants, and comprehensive deliverability tools, Reply.io stands out as an excellent choice for cold email outreach

  • Enhanced Deliverability: Reply.io provides tools to ensure your emails land in the inbox, not the spam folder.
  • User-Friendly Interface: The platform is designed to be intuitive, making it easier to manage your outreach efforts without the frustration of a clunky UI.
 Reply.io-review-on-G2
This image shows the user review of Reply.io in G2

  • Personalization: AI-driven features enable you to craft highly personalized and effective outreach sequences that resonate with your prospects.
  • Comprehensive Features: Reply.io offers a wide range of tools, including multichannel outreach, a centralized inbox, and detailed analytics to enhance your outreach efforts.
  • Pricing and Value: More features are available at competitive pricing, providing better value for your investment.
  • Customer Support: Reply.io delivers responsive and professional customer support, ensuring you get the help you need when you need it.

Switching to Reply.io can significantly improve your multi-channel outreach, helping you connect more effectively with prospects and achieve better sales results.

#4. Lemlist: Best Outreach.ai Alternative for Better Personalization

In this section, we’ll explore how Lemlist stands out as a better alternative to Outreach, particularly in terms of personalization and deliverability.

Lemlist-dashboard
This image shows the dashboard of Lemlist

What is Lemlist?

Lemlist is a powerful outbound marketing platform designed to optimize your cold email campaigns. It focuses on building lead lists with verified contacts, automating email drip campaigns, and personalizing emails to boost engagement. 

Additionally, Lemlist excels in multi-channel outreach, making it a versatile tool for any comprehensive marketing strategy.

Features of Lemlist

Lemlist offers a range of features that make it an excellent choice for personalized cold email outreach:

  • Email Domain Warm-Up: Lemlist’s proprietary tool, Lemwarm, gradually increases your email volume to ensure high deliverability and prevent your emails from landing in spam folders. This tool enhances your email’s credibility by sending personalized messages to a network of over 10,000 users.
Schedule-Campaign
This image shows the Schedule Campaign in Lemlist
  • Scheduling and Team Limits: To reduce the risk of spamming, Lemlist allows you to schedule emails and set daily team limits. This feature mimics human-like delays between emails, which helps avoid your domain being flagged by email providers.

 Lemlist-B2B-Lead-Database
This image shows the B2B Lead Database in Lemlist
  • AI-Powered Email Database: Lemlist provides access to a B2B database of over 450 million contacts, saving you the time and effort of verifying data. You can refine your prospect list using filters such as company size, industry, and location.
  • Multi-Channel Outreach: Lemlist enables you to connect with prospects through multiple channels, including LinkedIn, email, and cold calling, ensuring that you engage your audience on their preferred platforms.
Lemlist-Templates
This image shows the templates in Lemlist
  • Pre-Made Templates and Custom Data Snippets: Lemlist allows you to create multiple versions of an email using placeholders for personalization. These placeholders are randomized for each outgoing email, ensuring no two leads receive the same message, thereby increasing engagement rates.

Lemlist Pricing

 Lemlist-pricing
This image shows the pricing of Lemlist

Lemlist offers several pricing plans to cater to different business needs:

  • Email Starter ($39/month per user or $32/month annually): Ideal for small to medium-sized businesses, this plan includes unlimited email campaigns, access to the lead database, Lemlist’s AI campaign generator, and analytics.
  • Email Pro ($69/month per user or $55/month annually): Designed for organizations proficient in cold email outreach, this plan adds campaign A/B testing, image personalization, liquid syntax personalization, and data enrichment.
  • Multi-Channel Expert ($99/month per user or $79/month annually): Best for businesses looking to expand into multi-channel outreach. This plan includes everything in the email plans plus LinkedIn prospecting, voice notes, custom landing pages, and more.
  • Outreach Scale ($159/month per user or $129/month annually): Suitable for larger teams with extensive outreach needs, this plan includes everything in the Multi-Channel Expert plan plus 1,000 email verification credits and a dedicated account manager for teams with 4+ seats.
  • Custom Plan: Tailored for organizations with 10+ seats, this plan requires contacting the sales team for specific pricing details.

Lemlist vs Outreach: Which One is Better?

Here’s a detailed comparison based on key evaluation metrics:

Factor Outreach Rating Lemlist Rating Better Option
Email Deliverability ⭐☆☆☆☆ ⭐⭐⭐⭐⭐ Lemlist (Better deliverability with Lemwarm)
Ease of Use ⭐⭐⭐☆☆ ⭐⭐⭐⭐☆ Lemlist (More intuitive and user-friendly)
Cost-Effectiveness ⭐⭐☆☆☆ ⭐⭐⭐☆☆ Lemlist (Offers better value for the price)
Personalization Options ⭐⭐☆☆☆ ⭐⭐⭐⭐⭐ Lemlist (Advanced personalization features)
Customer Support ⭐☆☆☆☆ ⭐⭐⭐⭐☆ Lemlist (More responsive and helpful support)

Summary

With its superior email deliverability, advanced personalization options, and responsive customer support, Lemlist emerges as a strong contender for cold email outreach.

  • Enhanced Deliverability: Lemlist’s Lemwarm tool ensures your emails reach the inbox, avoiding spam folders and improving your overall outreach success.
  • User-Friendly Interface: Lemlist offers an intuitive and easy-to-navigate platform, making it simple to manage your campaigns without the hassle of a complex UI.
  • Personalization: Lemlist excels in crafting highly personalized emails using advanced features, helping you connect with prospects on a more personal level.
Lemlist-G2-review
This image shows the user review of Lemlist in G2

  • Comprehensive Features: The platform includes powerful tools for multi-channel outreach, detailed analytics, and seamless integrations, enhancing your email marketing efforts.
  • Pricing and Value: Lemlist offers competitive pricing with robust features, providing better value for your investment compared to alternatives.
  • Customer Support: Lemlist provides responsive and helpful customer support, ensuring you get the assistance you need to optimize your outreach.

Switching to Lemlist can significantly boost your email deliverability and personalization, helping you engage more effectively with prospects and drive better results in your sales efforts.

#5. Apollo.io: Best Outreach Alternative for All-in-one Cold Outreach Needs

Apollo.io - Best Alternative To Outreach.io

Let's dive into how Apollo.io serves as a more comprehensive alternative to Outreach, especially for those seeking a complete solution for cold email outreach.

What is Apollo.io?

Apollo.io-dashboard
This image shows the dashboard of Apollo.io

Apollo.io is a powerful sales platform designed to optimize your sales and marketing efforts. It brings together various tools to help you efficiently find, contact, and manage potential leads. 

Also read: How to generate 10-20 B2B Meeting Ready Leads Everyday? [Step-By-Step] Guide 

Popular among sales development representatives (SDRs), agencies, and businesses aiming to scale their outreach, Apollo.io offers a vast contact database, advanced search filters, and automated workflows to simplify lead generation and management.

Key Features of Apollo.io

Apollo.io provides several standout features that make it a valuable asset for sales teams:

  • Comprehensive Contact Database: Gain access to over 275 million B2B contacts and 60 million companies. Utilize filters like job title, location, and industry to identify the best prospects for your outreach.
 Apollo.io Advanced Search Filters
This image shows the Advanced Search Filters in Apollo.io
  • Advanced Search Filters: Refine your search with detailed filters, including company size, years of experience, and technologies used, ensuring you connect with the most relevant leads.
Personalized-outreach-sequence-in-Apollo.io
This image shows the Personalized outreach sequence in Apollo.io
  • Personalized Outreach Sequences: Create tailored email sequences that align with different stages of the buyer’s journey. Use dynamic variables to personalize each email, making your outreach more engaging and effective.
 Built-in-Dialer-in-Apollo.io
This image shows the built in dialer feature in Apollo.io
  • Email and Call Integration: Manage all your outreach activities in one place by integrating email and call functionalities directly into Apollo.io. Track opens, clicks, and makes calls without leaving the platform.
  • CRM Integration: Sync Apollo.io with CRM systems like Salesforce and HubSpot to keep your contact records up-to-date, eliminate manual data entry, and streamline your workflow.
  • Real-time Data Enrichment: Enhance your contact lists with additional details like LinkedIn profiles and company information, allowing for more targeted and informed outreach.
  • Multi-channel Engagement: Reach prospects through various channels, including email, phone, and social media, increasing your chances of getting a positive response.
Overall-status-of-each-campaign
This image shows the Overall status of each campaign in Apollo.io
  • Analytics and Reporting: Monitor key metrics such as open rates, click-through rates, and conversion rates. Use these insights to make data-driven decisions and fine-tune your sales strategy.

Apollo.io Pricing

Apollo.io-Pricing
This image shows the pricing of Apollo.io

Apollo.io offers a variety of pricing plans to accommodate different business needs:

Free Plan:

  • Unlimited email credits (10,000/month)
  • 60 mobile credits per year
  • 120 export credits per year
  • Two active sequences
  • Basic filters
  • 5,000 words for AI-assisted email writing
  • Ideal for individuals or small teams just starting.

Basic Plan ($49 per user per month, billed annually):

  • Unlimited email credits (120,000/year)
  • 900 mobile credits per year
  • 12,000 export credits per year
  • Advanced filters
  • No sequence limit
  • Integrations with all email providers
  • Suitable for medium-sized businesses needing more advanced tools.

Professional Plan ($79 per user per month, billed annually):

  • 1,200 mobile credits per year
  • 24,000 export credits per year
  • Uncapped sending limits with SendGrid
  • Advanced reports and dashboards
  • AI-assisted email writing with a 300,000-word limit
  • 4,000 minutes of call recordings
  • Designed for larger teams requiring extensive capabilities.

Organization Plan ($119 per user per month, minimum three users, billed annually):

  • 2,400 mobile credits per year
  • 48,000 export credits per year
  • Customizable reports
  • Advanced security configurations
  • AI-assisted email writing with a 1 million-word limit
  • Best for large enterprises needing maximum features and customization.

Apollo.io vs Outreach: Which One is Better?

Here's how Apollo.io compares based on key evaluation metrics:

Factor Outreach Apollo.io Better Option
Email Deliverability ⭐☆☆☆☆ ⭐⭐⭐☆☆ Apollo.io (Better data enrichment)
Ease of Use ⭐⭐⭐☆☆ ⭐⭐⭐⭐☆ Apollo.io
Pricing and Value ⭐☆☆☆☆ ⭐⭐⭐⭐☆ Apollo.io (More features for the price)
Personalization Options ⭐⭐☆☆☆ ⭐⭐⭐☆☆ Apollo.io (Advanced personalization)
Customer Support ⭐☆☆☆☆ ⭐⭐⭐☆☆ Apollo.io (Reliable support and resources)

Summary of Evaluation

  • Email Deliverability: Apollo.io outshines Outreach with its enhanced data enrichment, ensuring your emails are more likely to reach the inbox.
Apollo.io-G2-review
This image shows the user review of Apollo.io in G2
  • Ease of Use: Apollo.io provides a more intuitive and user-friendly experience compared to Outreach, making it easier to manage your outreach efforts.
  • Cost-Effectiveness: Apollo.io offers more features for the price, delivering better value compared to the more expensive and less feature-rich Outreach.
  • Personalization Capabilities: Apollo.io surpasses Outreach with advanced personalization options, allowing for more tailored and effective outreach.
  • Customer Support: Apollo.io offers reliable and responsive customer support, a clear advantage over Outreach’s often criticized support services.

Each platform has its strengths, but Apollo.io consistently proves to be the better choice across these key factors. 

For more insights, check out this detailed guide on Apollo.io pricing.

Conclusion: Which one is a better Outreach Alternative?

Factor Outreach Apollo.io Lemlist Reply.io Instantly.ai Salesforge.ai Better Option
Email Deliverability ⭐☆☆☆☆ ⭐⭐⭐☆☆ ⭐⭐⭐⭐⭐ ⭐⭐⭐⭐☆ ⭐⭐⭐⭐☆ ⭐⭐⭐⭐⭐ Lemlist, Salesforge.ai (Best deliverability)
Ease of Use ⭐⭐⭐☆☆ ⭐⭐⭐⭐☆ ⭐⭐⭐⭐☆ ⭐⭐⭐⭐☆ ⭐⭐⭐⭐☆ ⭐⭐⭐⭐☆ Tie (All are user-friendly)
Pricing and Value ⭐☆☆☆☆ ⭐⭐⭐⭐☆ ⭐⭐⭐☆☆ ⭐⭐⭐⭐☆ ⭐⭐⭐⭐☆ ⭐⭐⭐⭐☆ Salesforge.ai, Apollo.io (Best value for the price)
Personalization Options ⭐⭐☆☆☆ ⭐⭐⭐☆☆ ⭐⭐⭐⭐⭐ ⭐⭐⭐⭐☆ ⭐⭐⭐☆☆ ⭐⭐⭐⭐⭐ Lemlist, Salesforge.ai (Most advanced personalization)
Customer Support ⭐☆☆☆☆ ⭐⭐⭐☆☆ ⭐⭐⭐⭐☆ ⭐⭐⭐☆☆ ⭐⭐⭐☆☆ ⭐⭐⭐⭐☆ Salesforge.ai, Lemlist (Most responsive support)

  • Email Deliverability: Lemlist and Salesforge.ai excel in email deliverability, making them ideal choices for ensuring your emails land in the inbox.
Salesforge review on Reddit
  • Ease of Use: All alternatives, including Apollo.io, Lemlist, Reply.io, Instantly.ai, and Salesforge.ai, provide a user-friendly experience, ensuring a seamless workflow.
  • Cost-Effectiveness: Salesforge.ai and Apollo.io stand out for offering more features for the price, making them highly cost-effective options.
  • Personalization Capabilities: Lemlist and Salesforge.ai lead the way with advanced personalization features, allowing for more tailored and effective outreach.
  • Customer Support: Salesforge.ai and Lemlist offer the most responsive and reliable customer support, ensuring you get the help you need when you need it.

Each tool has its strengths, and the best choice depends on your specific needs and priorities. Consider what factors are most crucial for your outreach strategy and choose the tool that aligns best with those needs.

Lukas Makšimas
Senior Account Executive