Table of contents
Get insights delivered straight into your inbox every week!

Salesforge now integrates with Persana AI

Salesforge + Persana

We've just rolled out an integration that's going to make your outreach game a lot stronger.

Salesforge now connects directly with Persana, bringing together our AI-powered outreach platform and their lead enrichment capabilities. It's a practical solution to a problem every sales team faces: how to personalize at scale without the grunt work.

What This Means For Your Outreach

If you've used our platform, you know Salesforge helps you book more meetings through automated, personalized and scalable outreach. But even the best outreach falls flat without quality data.

That's where Persana comes in. They excel at building and enriching lead lists with verified details that actually matter—job titles, company size, funding information, and more.

The integration is straightforward: enrich your leads in Persana, push them into Salesforge with a click, and launch campaigns that speak directly to your prospects' specific situations.

No More Data Headaches

Let's be honest—most of us have wasted hours copying and pasting lead information between platforms or downloading CSVs only to re-upload them somewhere else. Those days are over.

With this integration:

  • Enrich a lead list in Persana
  • Click to send it to Salesforge
  • Your data appears in your campaign, ready to go

No spreadsheets. No reformatting. No wasted time.

Real Personalization (Not Just "Hi {first_name}")

When Agent Frank (our AI SDR)  has access to detailed company and role information, the conversations it creates go beyond basic mail merge personalization.

Imagine outreach that references a prospect's recent funding round, mentions their specific industry challenges, or acknowledges their role in the buying process. That's the difference between an email that gets read and one that gets deleted.

Setting Up the Connection

Getting started takes about three minutes:

  1. Grab your API key from Salesforge (Settings → API)
  2. Head to your Persana account
  3. Select the Salesforge integration option
  4. Paste your API key and choose which fields to sync
  5. Done

The next time you enrich leads in Persana, they'll be ready and waiting in your Salesforge campaigns.

Who Should Use This?

This isn't just for enterprise teams. We're seeing great results from:

  • Startups doing founder-led sales who need every touch to count
  • SDR teams trying to hit higher meeting quotas without working weekends
  • Agencies managing outreach for multiple clients who need to show real results

Try It Today

If you're already using Salesforge, the Persana integration is available now in your account. If you're considering a new outreach platform, this is a good time to take Salesforge for a spin.

Questions about making the most of enriched data in your campaigns? Our team is always available to help you optimize your approach.

Sometimes the most powerful tools are the ones that just make your life simpler. We think this integration does exactly that.

Get started with Persana here.

Weekly release update: Apr Week 2
Updates from last week! 👀 Here’s what’s new in Salesforge 📬 & Agent Frank 🤖 1. New Feature Drop: Opt-Out Rate Metric is LIVE! Another slick upgrade just landed—we’ve added a new metric card for Opt-Out Rate in both Sequences and the Agent Frank detailed view in Salesforge! Now you can: See exactly how many prospects are opting out of their outreach Spot sequences that might be too aggressive or missing the mark Tweak messaging and targeting for better engagement (and fewer unsubscribes) This is a big win for deliverability, compliance, and keeping outreach sharp. 2. New Feature Drop: Product Email Notifications Are LIVE! 🚀 We just launched a brand-new layer of real-time visibility — Product Email Notifications are now LIVE in Salesforge! Here’s what you will now get alerted about, straight to their inbox: Mailbox(es) disconnected – so they can reconnect before it hurts deliverability New reply received – excluding OOO and bounces, only the real ones Running out of credits – whether it’s sending, validation, or anything else You can opt-in or opt-out of these notifications anytime from their settings. No more guessing. No more blind spots. Just clean, actionable updates to stay on top of their game. New free tools on salesforge.ai 🔨 The Forge Sales GPT: Use our ChatGPT bot to create cold email sequences based on your ICP and value proposition. We're still working on more features & workflow improvements across all forges in April! 🌱