Smartlead Pricing Explained: 3+ Key Things To Know in 2024

By
Lukas Makšimas
August 2, 2024
5 min read
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Have you ever felt overwhelmed by the number of cold email outreach tools out there? I get it. 

As someone who's spent years navigating the cold email landscape, I know how crucial it is to pick the right tool for your business. 

You've probably heard of Smartlead – it's a popular choice, but is it the best option for you?

In this blog, I'm going to break down Smartlead's pricing and features, showing you exactly what you get with each plan. 

But that's not all. I'll also introduce you to Salesforge, an alternative to Smartlead that not only competes with Smartlead but often outshines it in terms of value and features.

Imagine you're a small business owner looking to boost your email outreach. Smartlead has solid features for efficient campaigns, but if you're after even more value, especially if you're scaling up, Salesforge offers some compelling advantages.

But don’t just take my word for it. Read through this blog to see all the details and draw your own conclusions. 

By the end, you’ll have a clear understanding of both tools and be able to decide which one truly fits your industry needs. 

What Is Smartlead?

Smartlead is a cold email outreach tool designed to help businesses manage and optimize their cold email campaigns. 

Smartlead-homepage
This image shows the homepage of Smartlead

It offers features like dynamic sequences, email warm-up, centralized inbox management, detailed analytics, and CRM integration to enhance email deliverability and improve overall campaign performance.

Target Audience: Who is Smartlead Best Suited For?

Smartlead is ideal for:

  • Small to Medium-Sized Businesses: Looking to scale email marketing efforts.
  • Marketing Teams: Managing multiple campaigns and optimizing outreach.
  • Sales Professionals: Needing efficient tools for lead nurturing and follow-ups.
  • Startups: Seeking a cost-effective solution for building a customer base.
  • Lead Generation Agencies: Handling high volumes of emails and leads.
  • E-commerce Businesses: Managing promotional campaigns and customer engagement.

Smartlead Pricing Breakdown

If you’re in hurry, here’s a quick overview of Smartlead.ai pricing plan:

Feature Basic Plan Pro Plan Custom Plan
Monthly Pricing $39/mo (now $33/mo) $94/mo (now $80/mo) $174/mo (now $148/mo)
Yearly Pricing $34/mo $79/mo Contact Sales
Active Leads 2,000 30,000 Up to 12 million
Emails per Month 6,000 150,000 Up to 60 million
Unlimited Email Warm-up Yes Yes Yes
Custom CRM No Yes Yes
Support 24-hour response Faster response Priority response
Example Use Case Small-scale marketing Growing businesses Large-scale operations

Before we dive into the pricing details, if you're curious about what Smartlead offers, you can check out this comprehensive guide: Smartlead Review.

Smartlead-pricing
This image shows the pricing of Smartlead

Basic Plan - 

Monthly Pricing: $39/mo (now $33/mo with discount)

Perfect for solopreneurs or those just starting out with Smartlead. Here’s what you get:

  • 2000 active leads: Manage a solid number of leads to get started.
  • 6000 emails per month: Ample email sends to reach your audience.
  • Unlimited email warm-up: Ensure your emails hit the inbox, not spam.
  • Unlimited email accounts: Scale your outreach without limits.
  • Dynamic IP addresses: Improve your email deliverability.
  • Centralized master inbox: Keep all your email interactions in one place.
  • Dynamic sequences: Automate your email campaigns for efficiency.
  • Detailed analytics: Track and optimize your campaigns with in-depth insights.
  • General support within 24 hours: Get help when you need it.

Yearly Pricing: $34/month

  • Cost-effectiveness: Saves $5 per month, translating to an annual saving of $60.
  • Long-term commitment: Ideal for businesses planning sustained email outreach.
  • Same features as the monthly plan: No reduction in features, just at a lower cost.

Pro Plan -

Monthly Pricing: $94/month (now $80/mo with discount) 

Ideal for marketers and pre-scale businesses looking for more robust features:

  • 30,000 active leads: Handle a larger volume of leads.
  • 150,000 emails per month: Reach a broader audience with more email sends.
  • Unlimited email warm-up and unlimited email accounts included.
  • Dynamic IP addresses and centralized master inbox for better deliverability and organization.
  • Dynamic sequences to automate complex campaigns.
  • Custom CRM: Tailor your customer relationship management.
  • Email guide assistance: Get expert advice to improve your email strategy.
  • Detailed analytics for deep insights.
  • Active support: Faster response times when you need help.
  • Global block list: Protect your email reputation.
  • Webhooks & integrations: Connect Smartlead with your other tools.
  • API access: Automate and customize even further.
  • Unlimited seats: Add as many team members as you need.
  • Add-ons: Add an extra client for $29/month.

Yearly Pricing: $79/month (with 17% discount)

  • Cost-effectiveness: Saves $15 per month, translating to an annual saving of $180.
  • Long-term commitment: Best for businesses planning extensive and sustained email marketing campaigns.
  • Same features as the monthly plan: All features are retained with the added benefit of cost savings.

Custom Plan - starting at $174/mo (now $148/mo with discount) 

Designed for lead generation agencies and businesses ready to scale:

  • Up to 12 million active lead credits: Manage an enormous volume of leads.

  • Up to 60 million email credits per month: Unmatched capacity for large-scale outreach.

  • Dynamic sequences for highly automated and sophisticated campaigns.

  • Custom CRM for personalized customer management.

  • Unlimited email warm-up and unlimited email accounts to ensure top deliverability.

  • Email guide assistance: Expert help to maximize your email strategy.

  • All other features included: Get everything from the Pro Plan and more.

  • Add-ons: Add an extra client for $29/month.

Smartlead Pricing: 4 Key Takeaways

  • Savings with Yearly Plans: Both plans offer significant annual savings, making them cost-effective for long-term use. However, not everyone can commit to a yearly plan without first testing the tool’s effectiveness.

  • Feature-rich Offerings: Both Basic and Pro plans include essential features like unlimited email warm-up, dynamic sequences, and detailed analytics.

  • Scalability: The Basic plan is suitable for smaller operations or solo entrepreneurs, while the Pro plan caters to larger businesses with higher volume needs and more advanced requirements. But it can be overly complex and costly for solo entrepreneurs.

  • Support and Customization: Only Pro plan offers additional benefits like custom CRM, email guide assistance, and active support, which are crucial for businesses looking to scale and optimize their email marketing efforts.

Cons of Smartlead’s Pricing and Features

  • Pricing: Can be relatively expensive, especially for smaller businesses or startups.
  • Complexity: Advanced features may have a learning curve for new users. 
  • Limited Lead Capacity in Lower Plans: The Basic plan has a lower limit on active leads, which may not be sufficient for larger campaigns.
  • Customization Limits in Basic Plan: More advanced customization options are available only in higher-tier plans.

With these plans, Smartlead offers flexible options for different business sizes and needs, ensuring you have the right tools to boost your email outreach and lead generation efforts.

Get Free 25 Email Credits For 7 Days

Sign up today for free and start generating leads from the day 1.

Introducing Salesforge - The #1 Smartlead Alternative For Cold Email Outreach

Salesforge is designed to boost your cold email outreach with advanced AI-driven features. It simplifies the process of reaching out to potential leads, ensuring your emails land in the inbox and not the spam folder.

What Salesforge offers you?

  • AI-Driven Email Creation

    • Highly Personalized Emails: Utilizes AI to craft personalized emails that resonate with your recipients.
    • Automated Follow-Ups: Ensures consistent communication without manual intervention.

  • Seamless Integrations

    • Connect with Favorite Tools: Easily integrates with tools like Zapier to streamline your workflow.
    • Effortless Data Synchronization: Ensures all your data is in sync across platforms. 
Quick Update: Our upcoming API will allow you to do more integration and customization.
  • Domain Management Tools

    • Easy Domain Setup: Manage your domains directly within the platform.
    • Enhanced Deliverability: Maintains a high sender reputation to keep your emails out of spam.

  • Detailed Analytics

    • Track Performance: In-depth analytics to measure open rates, click-through rates, and more.
    • Data-Driven Decisions: Use insights to refine your email strategies.

Salesforge Pricing

Salesforge offers two main pricing plans: Growth and Pro, each available with monthly or annual billing options. 

Let’s break down and analyze these plans in detail.

Salesforge-pricing
This image shows the pricing of Salesforge

Growth Plan

Monthly Pricing: $96/month

  • Active Contacts in Sequence: 10,000
    Suitable for businesses with a large volume of contacts to manage and reach out to.

  • Unlimited Contacts Storage: Store as many contacts as needed without additional charges.

  • Emails/Month: 50,000
    Adequate for extensive email outreach and marketing campaigns.

  • Email Validation Credits/Month: 1,000
    Ensures your email list is clean and up-to-date, reducing bounce rates.

  • Email Personalization Credits/Month: 1,000
    Personalize emails at scale to improve engagement rates.

  • Overdrive (Advanced AI Model): Enhances email personalization using comprehensive data sources.

  • Mailboxes: Unlimited
    No extra charges for additional mailboxes, making it easy to scale email accounts.

  • Users: Unlimited
    Ideal for teams of any size, allowing multiple users to collaborate.

  • Primebox™: Advanced email deliverability features.

  • Unlimited Email Warm Up: Ensures high deliverability by gradually increasing email sending volume.

  • Smart Mailbox Rotation: Automatically rotates email accounts to maintain a good sending reputation.

  • Multi-Language Sequences: Supports email sequences in multiple languages, catering to a global audience.

  • A/B Testing: Test different email strategies to find the most effective approach.

  • ESP Matching (Coming Soon): Improve deliverability by matching email service providers.

  • Dynamic IPs: Use different IP addresses to improve email deliverability.

  • Personal Onboarding: Customized setup assistance to help you get started.

  • Advanced Settings: Access to detailed configuration options.

  • Priority Support: Faster and more responsive customer support.

Annual Pricing: $80/month (billed annually)

  • Savings: $16/month compared to the monthly plan, equating to a total annual saving of $192.
  • Benefits: All features of the monthly plan, with the added benefit of lower cost and commitment.

Pro Plan

Monthly Pricing: $48/month

  • Active Contacts in Sequence: 1,000
    Suitable for smaller businesses or individual users with fewer contacts.

  • Unlimited Contacts Storage: Store as many contacts as needed without additional charges.

  • Emails/Month: 5,000
    Sufficient for moderate email outreach campaigns.

  • Email Validation Credits/Month: 100
    Ensures your email list is clean and up-to-date, reducing bounce rates.

  • Email Personalization Credits/Month: 100
    Personalize emails to improve engagement rates.

  • Mailboxes: Unlimited
    No extra charges for additional mailboxes, making it easy to scale email accounts.

  • Users: 1
    Designed for individual users or very small teams.

  • Primebox™: Advanced email deliverability features.

  • Unlimited Email Warm Up: Ensures high deliverability by gradually increasing email sending volume.

  • Smart Mailbox Rotation: Automatically rotates email accounts to maintain a good sending reputation.

  • Dynamic IPs: Use different IP addresses to improve email deliverability.

  • Live Chat Support: Real-time assistance through chat for any issues or questions.

Annual Pricing: $40/month (billed annually)

  • Savings: $8/month compared to the monthly plan, equating to a total annual saving of $96.

  • Benefits: All features of the monthly plan, with the added benefit of lower cost and commitment.

Key Takeaways

  • Scalability: The Growth Plan is tailored for larger businesses with extensive email outreach needs, while the Pro Plan suits smaller businesses or individual users.

  • Cost Savings with Annual Plans: Both plans offer significant savings when billed annually, making them a cost-effective choice for businesses with long-term email marketing strategies.

  • Unlimited Features: Both plans provide unlimited contact storage and mailboxes, which is beneficial for businesses looking to scale without worrying about additional costs.

  • Advanced Features: The Growth Plan includes advanced features like Overdrive, multi-language sequences, A/B testing, and priority support, making it suitable for more complex email marketing needs.

  • User Access: The Growth Plan allows unlimited users, making it ideal for teams, while the Pro Plan is designed for single users or very small teams.

In conclusion, Salesforge’s pricing plans are designed to accommodate businesses of varying sizes and needs, offering flexibility, advanced features, and significant cost savings with annual billing options.

Comparison of Salesforge and Smartlead in Terms of Pricing and Offerings

Salesforge and Smartlead both offer robust email marketing and lead generation tools, but there are key differences in their pricing structures and features. 

Let's compare them to see which might be better suited for your needs.

Salesforge vs Smartlead: Which One is Better?

Here's a detailed comparison based on key evaluation metrics:

Factor Smartlead.ai Salesforge.ai Better Option
Email Deliverability ⭐☆☆☆☆ ⭐⭐⭐⭐⭐ Salesforge.ai
Ease of Use ⭐⭐⭐⭐☆ ⭐⭐⭐⭐☆ Tie
Cost-Effectiveness ⭐⭐⭐☆☆ ⭐⭐⭐⭐☆ Salesforge.ai
Personalization Capabilities ⭐⭐☆☆☆ ⭐⭐⭐⭐⭐ Salesforge.ai
Customer Support ⭐⭐☆☆☆ ⭐⭐⭐⭐☆ Salesforge.ai

Pricing:

  • Salesforge generally offers lower prices compared to Smartlead, especially with the yearly discount. For instance, Salesforge's Growth Plan is $80/month when billed annually, compared to Smartlead's Pro Plan at $79/month annually.

  • Smartlead offers a Custom Plan for very high-volume users, starting at $174/month, which is not directly comparable to Salesforge’s standard offerings.

Email Volume and Contacts:

  • Salesforge Growth Plan allows for 50,000 emails/month and 10,000 active contacts in sequence, which is lower than Smartlead's Pro Plan that offers 150,000 emails/month but higher than Smartlead's Basic Plan.

  • Smartlead Pro Plan supports a larger number of active leads and emails, making it suitable for larger operations.

Features:

  • Unlimited Mailboxes and Users: Both platforms offer unlimited mailboxes, but Salesforge includes unlimited users even in the Growth Plan, whereas Smartlead’s Pro Plan also includes unlimited seats.

  • Email Validation and Personalization Credits: Salesforge provides dedicated credits for email validation and personalization, which are not explicitly detailed in Smartlead’s plans.

  • Advanced Features: Salesforge offers advanced features like Overdrive (AI model), multi-language sequences, and A/B testing, which cater to more sophisticated email campaigns. Smartlead’s Pro Plan includes features like Custom CRM, global block list, and detailed analytics.

  • Onboarding and Support: Salesforge offers personal onboarding and priority support in its Growth Plan, while Smartlead offers active support in its Pro Plan. Both provide substantial customer support options.

  • Integrations and API Access: Both platforms offer API access and webhooks/integrations, essential for integrating with other tools and customizing workflows.

Summary of Evaluation

  • Email Deliverability: Salesforge excels with its advanced AI ensuring high deliverability rates, whereas Smartlead struggles with emails landing in spam.

  • Ease of Use: Both platforms are user-friendly, but Salesforge’s intuitive interface gives it an edge.

  • Cost-Effectiveness: Salesforge offers competitive pricing with robust features, making it a better value for money.

  • Personalization Capabilities: Salesforge’s AI-driven personalization is far superior, making each email highly engaging and effective.

  • Customer Support: Salesforge provides more responsive and professional support compared to Smartlead.

How to Get Started With Salesforge 

Getting started with Salesforge is straightforward and user-friendly. Follow these steps to set up your account and begin optimizing your email outreach:

1. Sign Up for a Free Trial

  • Visit the Salesforge Website: Go to the Salesforge website and click on the "Start 7-Day Free Trial" button.
  • Create an Account: Enter your email address, choose a password, and complete the sign-up process.
  • Verify Your Email: Check your inbox for a verification email from Salesforge. Click the verification link to activate your account.

2. Connect Your Email Accounts

  • Log In: Use your credentials to log in to your Salesforge account.
  • Email Settings: Select "Email Accounts" from the settings menu.
  • Add Accounts: Click "Add Account" and follow the prompts to connect your email addresses. Complete any necessary verification.

3. Set Up Your Domain

  • Domain Settings: Select "Domain Management" in the settings menu.
  • Add Domain: Enter your domain details and set up domain authentication.
  • Verify Domain: Complete the verification process to improve email deliverability.

4. Configure Email Warm-Up

  • Enable Warm-Up: Go to the "Email Warm-Up" section in settings.
  • Start Warm-Up: Select and warm up your email accounts to build a positive sending reputation.

5. Create Your First Campaign

  • Access Campaigns: Go to the "Campaigns" section in your dashboard.
  • New Campaign: Click "Create New Campaign" and fill in the details.
  • Draft Emails: Use the AI tool to create personalized emails.
  • Set Up Sequences: Define and automate your email sequences with "Dynamic Sequences."

6. Integrate with Your Favorite Tools

  • Integrations: Select "Integrations" in the settings menu.
  • Connect Tools: Integrate Salesforge with tools like Zapier, CRMs, and other platforms for seamless data synchronization.

7. Monitor and Optimize

  • Access Analytics: Use the "Analytics" section to track campaign performance.
  • Refine Strategies: Use the insights to adjust your email strategies for better results.

Quick Tips for a Smooth Start

  • Take the Masterclass: Join the 15-minute email masterclass offered by Salesforge to get up to speed quickly.
  • Experiment with Features: Don’t hesitate to explore all the features Salesforge offers, from AI-driven personalization to A/B testing.
  • Stay Updated: Keep an eye on new features and updates from Salesforge to continuously improve your email marketing efforts.

And you might also need to migrate your tools if you want to give the better alternative a fair try. 


7 Tips for Transitioning from One Email Automation Tool to Another

1. Plan Your Transition

  • Evaluate Needs: Identify key features you need in the new tool.
  • Set a Timeline: Plan the transition with clear milestones.

2. Migrate Your Data

  • Export Data: Download contacts and campaign data from your current tool.
  • Clean Data: Remove duplicates and outdated contacts.
  • Import Data: Upload cleaned data to the new tool, following mapping guidelines.

3. Set Up Email Campaigns

  • Recreate Templates: Set up your email templates in the new tool.
  • Configure Campaigns: Establish email sequences and newsletters.
  • Test Campaigns: Send test emails to check formatting and functionality.

4. Utilize Key Features

  • Explore Features: Familiarize yourself with advanced features like AI personalization and dynamic sequences.
  • Integrate Tools: Connect the new tool with CRM and other platforms.
  • Automate Processes: Use automation for follow-ups, email warm-up, and A/B testing.

5. Train Your Team

  • Provide Training: Offer tutorials and access to support resources.
  • Assign Roles: Clearly define responsibilities for managing campaigns.

6. Monitor Performance

  • Track Metrics: Use analytics to monitor open rates, click-through rates, and conversions.
  • Adjust Strategies: Refine email marketing strategies based on data insights.

7. Communicate with Your Audience

  • Notify Subscribers: Inform subscribers about the transition.
  • Solicit Feedback: Ask for feedback on the new emails.

By following these tips, you can ensure a smooth transition to your new email marketing tool and enhance your email marketing strategy.

Get Free 25 Email Credits For 7 Days

Sign up today for free and start generating leads from the day 1.

Conclusion

Salesforge Strengths:

  • Lower pricing, especially with annual plans.
  • Unlimited users in both plans, which is advantageous for teams.
  • Dedicated credits for email validation and personalization.
  • Advanced AI features and multi-language support.

Smartlead Strengths:

  • Higher email and lead capacity, especially in Pro and Custom plans.
  • Features like Custom CRM, global block list, and comprehensive analytics.
  • More suited for very high-volume users with its Custom Plan.

Recommendation:

  • Choose Salesforge if you are looking for cost-effective solutions with robust features, especially if you need advanced AI capabilities and multilingual support.

  • Choose Smartlead if your operations require handling a large volume of emails and leads, and you need advanced features like custom CRM and detailed analytics.

Each platform has its strengths, and the best choice depends on your specific needs, budget, and the scale of your email marketing efforts. 

Lukas Makšimas
Senior Account Executive