What to avoid to land in the primary inbox of the recipient?

So, you are engaging in email marketing! Making sure that your emails end up in the primary inbox of the recipient will most definitely be on top of your agenda. In order to make sure your email deliverability remains consistent and high, there are a few things to avoid when sending your first cold email to a potential customer. Today we will take a closer look at these.

‍

Below you will see our list of what to avoid when sending the first email to a potential customer:

‍

1. Images

2. Flashy subject lines

3. Meeting links

4. Platitudes

5. Open tracking

6. Hyperlinks (including signature)

7. Click tracking

8. Irrelevant personalization

9. Gaudy signatures (Company logo, picture of yourself)

10. Opt-out link

‍

Keeping the above in mind will help you ensure clean emails with a high deliverability, which in turn can mean increased sales for you and your business.