What is UnifyGTM?

UnifyGTM is a sales automation platform built to help you find, engage, and convert leads at scale. 

It combines AI, automation, and intent data to make outbound prospecting easier.

At first glance, it might seem like the perfect tool for outbound sales. 

But before we talk about alternatives, let’s break down what UnifyGTM actually does well.

What Does UnifyGTM Do Well?

If you're considering UnifyGTM, it's probably because you need a tool that can automate outreach and help you reach the right prospects at the right time. 

Here’s where it delivers:

✅ AI Prospect Research – 

UnifyGTM’s AI agents can pull insights about a company and its decision-makers to help you personalize your outreach without spending hours on manual research.

✅ Intent Data Tracking – 

Instead of reaching out blindly, you get signals from multiple data sources that show when a prospect is more likely to buy.

✅ Automated Email Sequences – 

You can set up multi-step email sequences so you’re always following up without manually tracking every lead.

✅ Detailed Reporting & Analytics – 

You get clear insights on what’s working, so you can optimize your messaging and outreach strategy.

These features are great, but they don’t work for everyone. 

If you’re here, you’re probably looking for something that fits your workflow better. 

Let’s talk about why you need an alternative.

Why Do You Need a UnifyGTM Alternative?

Even with all its features, UnifyGTM isn’t perfect for everyone. 

Here’s where you might run into problems:

❌ The Price is Too High – The cheapest plan starts at $1,460/month, which can be a stretch if you’re running a small sales team or a startup.

❌ No Native HubSpot or Attio Integration – If you use HubSpot, Attio, or other CRMs, you’ll need Zapier workarounds to sync your data. That’s extra steps you probably don’t want.

❌ Only Supports Email Outreach – If you’re using LinkedIn, cold calls, or SMS, you’ll have to rely on separate tools. 

UnifyGTM doesn’t support multi-channel prospecting out of the box.

❌ Complicated Playbooks & Automation – Setting up automation workflows isn’t as easy as it should be. 

If you want to reuse sequences for different audiences, you’ll have to manually adjust Playbooks each time.

❌ No Built-in Lead Enrichment – UnifyGTM doesn’t automatically verify or enrich lead data, which means you’ll need a separate tool to clean up your prospect lists.

These limitations can slow down your sales process and force you to rely on extra tools. Luckily, there are better alternatives that solve these exact problems. 

Let’s take a look at three UnifyGTM alternatives that give you more flexibility, automation, and cost savings.

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The 3 Best UnifyGTM Alternatives for Lead Generation

• Agent Frank by Salesforge
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• Clay
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• Apollo.io 

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1. Agent Frank by Salesforge – AI Outreach & Lead Enrichment

If you’re frustrated with UnifyGTM’s pricing, limited outreach options, or lack of built-in lead enrichment, then Agent Frank by Salesforge is one of the best alternatives. 

It’s designed to automate prospecting, personalize emails at scale, and integrate seamlessly with your existing workflow.

How is Agent Frank a better UnifyGTM alternative?

✅ AI That Writes & Sends Emails for You → Instead of just filling in {first_name}, Salesforge’s Agent Frank writes hyper-personalized emails that adapt based on the recipient’s behavior.

Overdrive uses real-time engagement signals to rewrite and optimize emails, ensuring each follow-up stays relevant to the prospect's interest level.

✅ Native CRM Integrations → Works seamlessly with HubSpot, Salesforce, and Persana AI—so you don’t have to rely on Zapier for syncing contacts.

✅ Built-In Lead Enrichment → Salesforge verifies and enriches lead data automatically, saving you from paying for extra data-cleaning tools like Clearbit or Apollo.io.

✅ Flexible & Affordable Pricing → While UnifyGTM starts at $1,460/month, Salesforge offers plans starting at $48/month—making it a better fit for startups, SMBs, and scaling teams.

💡 Agent Frank is Best for: 

 If you want AI prospecting, and built-in lead enrichment without the complexity or cost of UnifyGTM, Agent Frank is the strongest alternative.

2. Clay – No-Code Lead Enrichment & Workflow Automation

If your biggest pain point with UnifyGTM is lead quality, then Clay is worth considering. 

Instead of relying on a pre-built database, Clay lets you pull lead data from over 100+ sources, ensuring better accuracy and personalization.

3. Apollo.io – The Best for Large-Scale Prospecting

If you need a massive lead database but find UnifyGTM’s data quality limiting, Apollo.io is a solid alternative. 

With over 250M+ business contacts, it’s one of the largest B2B prospecting platforms available.

How Apollo.io  is a better UnifyGTM Alternative?

✅ Access to Millions of Verified Contacts → Unlike UnifyGTM, where you rely on intent data signals, Apollo.io gives you direct access to decision-makers in your target industry.

✅ Multi-Channel Outreach → Supports email, phone calls, LinkedIn, and ad retargeting—whereas UnifyGTM is email-only.

✅ AI-Powered Lead Scoring → Helps you prioritize the best leads instead of wasting time on cold contacts.

✅ Works with Major CRMs → Integrates natively with HubSpot, Salesforce, and other sales tools.

🚨 Where Apollo.io Falls Short → While it’s great for finding leads, Apollo does not automate outreach like Salesforge. 

You’ll still need to manually craft email campaigns or pair it with an AI outreach tool.

💡 Apollo.io is Best for: 

If you need high-volume prospecting and want direct access to a large database of leads, Apollo.io is a solid alternative to UnifyGTM.

Best 5 Apollo.io Alternatives: We Tested it 30 Days for Cold Email Outreach

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Which UnifyGTM Alternative is Right for You?

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Final Thoughts

At the end of the day, you need a tool that works for you, not against you. 

If UnifyGTM feels too expensive, too complicated, or too limited, switching to the right alternative can save you time, effort, and money while helping you generate more leads and close more deals.

Let’s recap the best alternatives:

✅ Choose Salesforge if:

• You need AI-written emails and full automation.
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• You want built-in lead enrichment without paying for extra tools.
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• You prefer affordable pricing starting at $48/month.

✅ Choose Clay if:

• You need highly accurate lead data from 100+ sources.
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• You prefer a no-code tool for enrichment & workflow automation.
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• You already have an outreach tool like Salesforge or Apollo.io.

✅ Choose Apollo.io if:

• You need access to millions of leads for large-scale prospecting.
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• You want multi-channel outreach (email, calls, LinkedIn).
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• You can handle manual email campaign setup (unlike Salesforge's better AI automation).

No matter which option you choose, the goal is simple: make outbound sales easier, more efficient, and more effective.

🚀 Want to automate your outbound sales and book more meetings without lifting a finger? Try Salesforge today. 

See how AI prospecting can help you reach decision-makers faster and close more deals.

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FAQs

📌 How does UnifyGTM’s pricing compare to alternatives?

UnifyGTM starts at $1,460/month, which is expensive for many teams.

Salesforge starts at $48/month, Clay at $134/month, and Apollo.io at $49/month.

If you need full automation at a lower cost, Salesforge offers the best value.

📌 Which alternative has the best CRM integrations?

Salesforge natively integrates with HubSpot, Salesforce, and Persana AI—no Zapier needed.

Clay and Apollo.io also integrate with CRMs, but some features require paid upgrades.

📌 Do these tools support LinkedIn and phone outreach?

Yes, but not all. Salesforge supports email, LinkedIn, and phone calls.

Apollo.io offers email and phone but requires manual outreach. Clay only enriches leads—you’ll need another tool for outreach.

📌 Which tool is best for startups vs. enterprise teams?

• Startups → Salesforge (affordable, AI-driven, and fully automated).
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• Large teams → Apollo.io (huge lead database for scaling).
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• If you just need better data → Clay (but you’ll need another tool for outreach).

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