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Artisan AI vs. Agent Frank

Investing in an AI-powered SDR is a big deal. If you’re in sales, you know how time-consuming cold outreach can be - finding leads, writing emails, following up, and hoping something sticks. AI employees promise to handle all of that for you, but not all tools are created equal. Both tools offer AI email sequences to automate and personalize email outreach. Two of the biggest names in this space are Agent Frank (from Salesforge) and AI BDR Ava from Artisan AI. Both claim to make your outreach smarter, faster, and more scalable. But which one actually delivers? Let’s break it down.
Let's compare:
Automation Level
Fully autonomous AI SDR, automates your entire outbound
Automates 80% of outbound sales tasks
Personalization
Ghostwrites hyper-personalized emails based on buyer and seller data
Pre-set templates with some customization
Integration Capabilities
CRM integrations, but Agent Frank doesn’t require any integrations - it has access to all the Forge products.
Salesforce, HubSpot, and others
Has Its Own Email Infrastructure
Email Deliverability Optimization
Advanced AI-driven spam prevention
Built-in deliverability tools
Campaign Tracking & Optimization
AI-driven real-time optimizations
Monitors and suggests optimizations
Unified Mailbox View
Yes, Primebox
Yes
Customization
Highly customizable messaging in Auto-pilot (Agent Frank doesn’t require supervision) or Co-pilot mode (Agent Frank asks for your review before sending)
Limited template customization
Scalability
Scalable across teams & industries
Suitable for scaling small teams
Ease of Use
User-friendly with minimal setup
Learning curve for beginners
Human-Like Follow-Ups
Mimics human-like interactions
Automated but may feel impersonal
Best For
Companies seeking AI SDR for full-cycle sales automation
Small to mid-sized sales teams
Pricing
Subscription-based with transparent pricing
Custom pricing based on needs

Cost of Automation: Are You Getting What You Pay For?

Price matters. You don’t want to spend a fortune on AI employees unless you’re sure it’s actually going to save you time, automate your outbound and get better outbound sales.

Agent Frank operates on a subscription-based pricing model, meaning you know exactly what you’re paying for every month. You get full access to AI-driven personalization, automation, and advanced email deliverability tools - all in one place.

Artisan, on the other hand, has a custom pricing model, so you’ll need to reach out to their team for a quote. While this allows for some flexibility, it also makes budgeting a little trickier.

If cost predictability is important to you when creating ai employees, Agent Frank is the safer bet. If you prefer a pricing model tailored to your business’s specific needs, Artisan could work - but you’ll need to have a conversation first.

Ease of Use & Integrations: How Smooth Is the Experience?

Nobody wants to spend weeks trying to figure out a new tool. The faster you can integrate an AI SDR into your workflow, the better. Both Agent Frank and Artisan AI offer one exceptional platform that integrates various tools necessary for outbound sales.

Artisan is designed for CRM-based automation, meaning it connects smoothly with tools like Salesforce and HubSpot. It also comes with an AI BDR Ava, who automates up to 80% of outbound tasks like prospecting and email outreach.

Agent Frank goes a step further by pulling in real-time data to enrich prospect profiles and optimize outreach on the fly. That means instead of just sending automated emails, Agent Frank actually learns what works and adjusts messaging dynamically based on prospect behavior.

If your outreach is heavily CRM-driven, Artisan is a solid option. But if you want AI that adapts automatically, Agent Frank is the smarter pick.

Personalization & Messaging: Which One Feels More Human for Better Outbound Sales Results?

The whole point of AI SDRs is to make outreach feel personal at scale - not robotic.

Agent Frank is built for hyper-personalization. It adapts each email based on real-time data, making every message feel natural and relevant. Over time, it even learns what works best for your prospects, continuously refining its approach. Both tools include deliverability optimization tools to ensure emails reach their intended recipients.

Artisan also offers personalization, but it’s more template-driven. That means while it can personalize outreach, it doesn’t adapt dynamically the way Agent Frank does.

If you want AI that sounds like a real person and constantly optimizes itself, Agent Frank wins hands down. If you’re okay with pre-set templates and a more structured approach, Artisan might still do the trick.

Scalability: Will It Grow with Your Business with Innovation at Every Stage?

If your business is expanding, you need a tool that can keep up.

Agent Frank is designed for scalability from the start. It can handle multi-mailbox setups, run large-scale email sequences, and even optimize campaigns in real time. Both tools offer AI employees consolidated into a single platform to streamline various aspects of the outbound sales process. Plus, since it’s a fully autonomous AI SDR, you don’t need to constantly tweak or monitor it - it just works. Of course, it also has a Co-pilot mode where you can review his work if you want more control.

Artisan also supports scaling, but it’s a bit more hands-on. As your outreach volume increases, you may need to manually adjust some settings to keep everything running smoothly.

If you’re looking for plug-and-play scaling, Agent Frank is the better choice. But if you don’t mind making occasional manual adjustments, Artisan can still handle growth.

Customer Support: Who’s Got Your Back?

Even with AI, you’ll run into questions. When that happens, having solid customer support is a game-changer.

Agent Frank (Salesforge) offers dedicated support, helping users optimize deliverability, troubleshoot issues, and make the most of their AI-powered outreach. Plus, Salesforge includes email deliverability monitoring, ensuring your emails land in inboxes - not spam folders.

Artisan has self-serve resources like knowledge base articles and tutorials, but hands-on support may be more limited compared to Agent Frank.

If you like having a dedicated support team ready to help, Agent Frank is the clear winner. If you’re comfortable navigating FAQs and self-service guides, Artisan might be enough.

Still Not Sure? Compare Top AI SDRs:

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