Growth Engine X

Growth Engine X is a B2B growth partner that acts as your sales team’s outbound engine. Founded by Eric Nowoslawski, they specialize in helping companies build a repeatable data collection strategy and full cycle sales motion, starting with cold email outreach and extending through to booked meetings via interest based calls. Their focus is on optimizing each step: crafting and sending automated email campaigns, unlocking LinkedIn data, ensuring optimized inbox placement, and developing an outbound strategy that scales.

How does Growth Engine X work?

Cold email outreach and automated email campaigns

They design and deploy mail merge driven cold email campaigns using approved automations. Their goal is to bypass spam filters and spam boxes, leveraging domain reputation and deliverability best practices like SPF, DKIM, and DMARC to ensure optimized inbox placement.

Lead generation and sales development

Growth Engine X builds campaigns, from a basic ideal customer profile, enrich it with LinkedIn data and multiple inboxes, and iterate on lead generation. They compare tools like Apollo, GMass, Smartlead, and giant SMTP providers to build a data empowered copywriting approach.

Data-driven strategy and repeatable cycles

Their outbound campaigns include cycle sales rep tactics with ongoing A/B testing of subject lines, custom variables, Excel sheet–style performance tracking, and data empowered copywriting to prevent increasingly diminishing returns.

Unlock LinkedIn and sales engagement tool integration

They're experts at mining LinkedIn data, using it to create personalization, then integrating that into their sales engagement tool stack, such as Smartlead or Clay.com, to power templated messages with custom variables.

Full cycle sales operations support

They’re not just launching a cold email blast. They support full cycle sales reps including interest based follow-up calls, demo coordination, and ensuring the output feeds your sales operations systems.

Example Workflow

Discovery

Define your basic ideal customer profile, such as accounting software decision makers or accounting managers. Research LinkedIn data.

Technical setup

Warm up a new Outlook account or dedicated domain. Configure SPF, DKIM, and DMARC for optimized inbox placement.

Launch

Deploy templated cold email campaigns with custom variables. Follow up with interest based calls and LinkedIn outreach.

Iterate

Monitor deliverability, tracking multiple inboxes and spam box placement. Adjust subject lines and copywriting via A/B testing.

Scale

Once a campaign proves effective, expand with larger marketing SMTPs, a sales engagement tool, LinkedIn posts, and possibly a completely separate opted in marketing email strategy without sacrificing personalization.

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Services

Deliverability-first mindset

They treat deliverability like it's holy. This includes warming up email domains, managing sender reputation, and avoiding fake engagement or email blasts that can trigger spam filters.

Personalization at scale

Their emails use AI assisted first lines, LinkedIn informed openings, and data empowered copywriting. This is distinct from the “same message” mass send approach and results in higher-quality outreach.

Rapid iteration

By analyzing response metrics like open rates, clicks, and replies in real time, they avoid campaign fatigue and diminishing returns, tweaking subject lines and email body content continuously to improve all the key metrics.

A complete sales pipeline

Beyond cold email, they weave in LinkedIn posts, interest based calls, mail merge inserts, and multi touch sequences to create a complete outbound pipeline.

Summary of Clients’ Reviews

Growth Engine X Has numerous case studies on their website which showcase their results of their campaigns. These all showcase their skills and efficiency in regards to their offered services.

Conclusion

Growth Engine X delivers a turnkey outbound methodology that combines cold email campaigns, data-driven strategy, LinkedIn sourced personalization, and full cycle sales execution. Their thoughtful and technical approach prioritizes deliverability, personalization, and rapid iteration. For B2B companies seeking a scalable and repeatable outbound engine, growthenginex offers an optimized path forward with measurable, high quality results.