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Instantly is a cold email outreach platform designed to help businesses automate and scale their email campaigns. It enables users to manage multiple email accounts, create personalized campaigns, and track performance with advanced analytics. Instantly focuses on improving deliverability and increasing response rates through features like AI-powered email warm-up, automatic follow-ups, and A/B testing. The platform is ideal for lead generation, sales, and marketing teams looking to streamline their email outreach efforts.

Features

  • Cold Email Outreach: Tools for managing and automating cold email campaigns.
  • Email Automation: Automate follow-ups and sequences for email outreach.
  • AI Optimization: AI-driven features to optimize send times, subject lines, and email content.
  • Custom Tracking Domains: Ability to set up custom tracking domains for better deliverability.
  • Campaign Analytics: Track open rates, reply rates, and other key metrics.
  • Unlimited Campaigns: Depending on the plan, users can run unlimited email campaigns.
  • Multi-Account Management: Manage multiple email accounts from a single dashboard.
  • Integration: Integration with CRM systems and other third-party tools.

Pricing

  • Free Trial:
    • 14-day free trial available.
  • Starter:
    • Price: $37 per month (for up to 5,000 emails)
    • Includes basic email outreach features and limited campaigns.
  • Pro:
    • Price: $97 per month (for up to 25,000 emails)
    • Adds advanced features like unlimited campaigns, custom tracking domains, and AI-powered optimizations.
  • Growth:
    • Price: $197 per month (for up to 50,000 emails)
    • Provides additional features such as higher sending limits, priority support, and advanced analytics.

Pros

  • Effective Cold Email Tool: Highly regarded for its capabilities in managing cold email campaigns.
  • User-Friendly: Intuitive and easy-to-use interface.
  • AI Optimization: AI-driven features help improve email deliverability and engagement.
  • Custom Tracking Domains: Improves email deliverability and tracking.
  • Affordable: Competitive pricing, especially for small to medium-sized businesses.

Cons

  • Limited Features for Advanced Users: Some users find it lacks more advanced functionalities compared to other tools.
  • Reporting Limitations: Analytics and reporting may not be as detailed as some users need.
  • Occasional Deliverability Issues: Some users have reported challenges with email deliverability.
  • Support: Mixed reviews on customer support response times and effectiveness.

Compare the Tools:

Weekly release update: May Week 2
Updates from last couple of weeks! 👀 Salesforge 📬 Contacts Export Now Includes First & Last Names Exporting contacts just got more useful. All export files now include First Name and Last Name columns Easier sorting, personalization, and CRM syncing Smarter Product Cards with AI-Powered Evaluations Product card creation now comes with built-in guidance. Evaluate key sections like Pain, Cost of Inaction, and Solution AI gives instant feedback to help you write stronger messaging for better-performing email copy Simplified User Invites We’ve reduced friction and improved clarity in a key area. Admins now only enter the new user’s email and role. The user receives an email invite and sets up their own credentials. Anti-Spam Filtering in Validation Step We’ve added another layer of protection to your sequences. During email validation, we now detect and filter contacts associated with major anti-spam tools This helps protect your sender reputation and keeps your outreach clean New Integration: Salesforge x Sendspark Bring video into your cold outreach with our new Sendspark integration. Add personalized video messages to your sequences Humanize your outreach and improve reply rates New Integration: Salesforge x Make.com Salesforge now connects with thousands of apps via Make.com. Automate workflows between Salesforge and your tool stack—no code required Triggers include: email sent, opened, replied, bounced, unsubscribed, label changes, and more Agent Frank 🤖 Export Reports from Agent Detailed View Agent Frank reports are now downloadable. Export data directly from the Agent view Ideal for performance reviews, audits, and team sharing Localized Greetings Are Here Make your outreach more personal and relevant across languages. Frank automatically adjusts greetings based on the recipient’s default language (from LinkedIn) Replies adapt too, and a toggle allows users to enable or disable this feature New Logic Update: Spam Filtering Now Baked Into Agent Frank The same anti-spam filtering logic used in Salesforge is now integrated into Agent Frank. Cleaner contact lists Improved deliverability across all your campaigns Warmforge 🔥 Bulk Edits for Mailboxes Are Live Managing multiple mailboxes just got a whole lot easier. Apply changes to several mailboxes at once Save time and reduce manual work User Management in Warmforge Warmforge now supports multi-user workspaces. Admins can invite teammates directly Great for growing teams that need to scale warm-up efforts together Public API + Placement Tests API A major update for power users and developers. Public API: Programmatically manage mailboxes and automate warm-up workflows Placement Tests API: Run inbox placement tests via API, integrate results into dashboards, and catch issues before launch New free tools on salesforge.ai 🔨 Cold Email Expert GPT: Ask anything about cold outreach - strategy, ICPs, copywriting, deliverability - and get expert-level answers instantly. Roast My Cold Email Copy GPT: Use our ChatGPT-powered assistant to get brutally honest, high-impact feedback on your cold email copy. The Forge Sales GPT: Use our ChatGPT bot to create cold email sequences based on your ICP and value proposition. Cold Email Domain Generator: Generate secondary domain names for your cold email outreach to protect your email deliverability! Buyer Persona Generator: Generate your ICP & buyer persona template in minutes for more accurate outreach!