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Instantly is a cold email outreach platform designed to help businesses automate and scale their email campaigns. It enables users to manage multiple email accounts, create personalized campaigns, and track performance with advanced analytics. Instantly focuses on improving deliverability and increasing response rates through features like AI-powered email warm-up, automatic follow-ups, and A/B testing. The platform is ideal for lead generation, sales, and marketing teams looking to streamline their email outreach efforts.

Features

  • Cold Email Outreach: Tools for managing and automating cold email campaigns.
  • Email Automation: Automate follow-ups and sequences for email outreach.
  • AI Optimization: AI-driven features to optimize send times, subject lines, and email content.
  • Custom Tracking Domains: Ability to set up custom tracking domains for better deliverability.
  • Campaign Analytics: Track open rates, reply rates, and other key metrics.
  • Unlimited Campaigns: Depending on the plan, users can run unlimited email campaigns.
  • Multi-Account Management: Manage multiple email accounts from a single dashboard.
  • Integration: Integration with CRM systems and other third-party tools.

Pricing

  • Free Trial:
    • 14-day free trial available.
  • Starter:
    • Price: $37 per month (for up to 5,000 emails)
    • Includes basic email outreach features and limited campaigns.
  • Pro:
    • Price: $97 per month (for up to 25,000 emails)
    • Adds advanced features like unlimited campaigns, custom tracking domains, and AI-powered optimizations.
  • Growth:
    • Price: $197 per month (for up to 50,000 emails)
    • Provides additional features such as higher sending limits, priority support, and advanced analytics.

Pros

  • Effective Cold Email Tool: Highly regarded for its capabilities in managing cold email campaigns.
  • User-Friendly: Intuitive and easy-to-use interface.
  • AI Optimization: AI-driven features help improve email deliverability and engagement.
  • Custom Tracking Domains: Improves email deliverability and tracking.
  • Affordable: Competitive pricing, especially for small to medium-sized businesses.

Cons

  • Limited Features for Advanced Users: Some users find it lacks more advanced functionalities compared to other tools.
  • Reporting Limitations: Analytics and reporting may not be as detailed as some users need.
  • Occasional Deliverability Issues: Some users have reported challenges with email deliverability.
  • Support: Mixed reviews on customer support response times and effectiveness.

Compare the Tools:

Weekly release update: Apr Week 2
Updates from last week! 👀 Here’s what’s new in Salesforge 📬 & Agent Frank 🤖 1. New Feature Drop: Opt-Out Rate Metric is LIVE! Another slick upgrade just landed—we’ve added a new metric card for Opt-Out Rate in both Sequences and the Agent Frank detailed view in Salesforge! Now you can: See exactly how many prospects are opting out of their outreach Spot sequences that might be too aggressive or missing the mark Tweak messaging and targeting for better engagement (and fewer unsubscribes) This is a big win for deliverability, compliance, and keeping outreach sharp. 2. New Feature Drop: Product Email Notifications Are LIVE! 🚀 We just launched a brand-new layer of real-time visibility — Product Email Notifications are now LIVE in Salesforge! Here’s what you will now get alerted about, straight to their inbox: Mailbox(es) disconnected – so they can reconnect before it hurts deliverability New reply received – excluding OOO and bounces, only the real ones Running out of credits – whether it’s sending, validation, or anything else You can opt-in or opt-out of these notifications anytime from their settings. No more guessing. No more blind spots. Just clean, actionable updates to stay on top of their game. New free tools on salesforge.ai 🔨 The Forge Sales GPT: Use our ChatGPT bot to create cold email sequences based on your ICP and value proposition. We're still working on more features & workflow improvements across all forges in April! 🌱