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Keyplay is a B2B account-based marketing (ABM) platform that leverages AI to help businesses identify, score, and prioritize their ideal customer profiles (ICPs). By integrating with existing CRM systems, Keyplay enables sales and marketing teams to focus on high-value accounts, enhancing the efficiency and effectiveness of their outreach efforts.

Key Features

  • ICP Modeling: Utilizes AI to model and identify ideal customer profiles, ensuring alignment with business objectives.
  • Account Scoring: Assigns scores to accounts based on fit and potential, aiding in prioritization for sales and marketing activities.
  • Custom Signals: Allows the creation of specific attributes or signals to tailor account selection criteria to unique business needs.
  • CRM Integration: Seamlessly integrates with CRM systems like Salesforce and HubSpot, ensuring data consistency and streamlined workflows.
  • Market Mapping: Provides comprehensive insights into the total addressable market, facilitating strategic planning and territory management.

Pricing

  • Free Preview: $0/year, includes previewing 25 accounts, ICP scoring, access to 21 industry categories, and downloading 30 account enrichment fields.
  • Growth Plan: $12,000/year, designed for growing go-to-market teams requiring integrated account intelligence, with features like complete market mapping and multiple ICP models.
  • Scale Plan: Custom pricing, tailored for scaling teams needing customized ABM data solutions.

Pros

  • Enhanced Targeting: Enables precise identification of high-value accounts, improving the effectiveness of sales and marketing efforts.
  • User-Friendly Interface: Offers an intuitive platform that simplifies the process of account selection and prioritization.
  • Responsive Customer Support: Provides dedicated customer success managers who assist in maximizing the platform's value.

Cons

  • Single Scoring Model Limitation: Some users have noted challenges when managing multiple ICP segments due to initial limitations in scoring models; however, updates have addressed this issue.
  • Pricing Considerations: The cost may be a factor for smaller businesses or startups with limited budgets.
Weekly release update: May Week 2
Updates from last couple of weeks! 👀 Salesforge 📬 Contacts Export Now Includes First & Last Names Exporting contacts just got more useful. All export files now include First Name and Last Name columns Easier sorting, personalization, and CRM syncing Smarter Product Cards with AI-Powered Evaluations Product card creation now comes with built-in guidance. Evaluate key sections like Pain, Cost of Inaction, and Solution AI gives instant feedback to help you write stronger messaging for better-performing email copy Simplified User Invites We’ve reduced friction and improved clarity in a key area. Admins now only enter the new user’s email and role. The user receives an email invite and sets up their own credentials. Anti-Spam Filtering in Validation Step We’ve added another layer of protection to your sequences. During email validation, we now detect and filter contacts associated with major anti-spam tools This helps protect your sender reputation and keeps your outreach clean New Integration: Salesforge x Sendspark Bring video into your cold outreach with our new Sendspark integration. Add personalized video messages to your sequences Humanize your outreach and improve reply rates New Integration: Salesforge x Make.com Salesforge now connects with thousands of apps via Make.com. Automate workflows between Salesforge and your tool stack—no code required Triggers include: email sent, opened, replied, bounced, unsubscribed, label changes, and more Agent Frank 🤖 Export Reports from Agent Detailed View Agent Frank reports are now downloadable. Export data directly from the Agent view Ideal for performance reviews, audits, and team sharing Localized Greetings Are Here Make your outreach more personal and relevant across languages. Frank automatically adjusts greetings based on the recipient’s default language (from LinkedIn) Replies adapt too, and a toggle allows users to enable or disable this feature New Logic Update: Spam Filtering Now Baked Into Agent Frank The same anti-spam filtering logic used in Salesforge is now integrated into Agent Frank. Cleaner contact lists Improved deliverability across all your campaigns Warmforge 🔥 Bulk Edits for Mailboxes Are Live Managing multiple mailboxes just got a whole lot easier. Apply changes to several mailboxes at once Save time and reduce manual work User Management in Warmforge Warmforge now supports multi-user workspaces. Admins can invite teammates directly Great for growing teams that need to scale warm-up efforts together Public API + Placement Tests API A major update for power users and developers. Public API: Programmatically manage mailboxes and automate warm-up workflows Placement Tests API: Run inbox placement tests via API, integrate results into dashboards, and catch issues before launch New free tools on salesforge.ai 🔨 Cold Email Expert GPT: Ask anything about cold outreach - strategy, ICPs, copywriting, deliverability - and get expert-level answers instantly. Roast My Cold Email Copy GPT: Use our ChatGPT-powered assistant to get brutally honest, high-impact feedback on your cold email copy. The Forge Sales GPT: Use our ChatGPT bot to create cold email sequences based on your ICP and value proposition. Cold Email Domain Generator: Generate secondary domain names for your cold email outreach to protect your email deliverability! Buyer Persona Generator: Generate your ICP & buyer persona template in minutes for more accurate outreach!