Owler is a business insights platform designed to provide competitive intelligence and market analysis. It offers real-time information on companies, including financials, news updates, and industry trends. Key features include competitor tracking, company profiles, and customized alerts for industry developments. Owler’s platform helps users stay informed about competitors’ activities, identify market opportunities, and make data-driven decisions. By aggregating comprehensive company data and providing actionable insights, Owler supports sales and marketing teams in refining their strategies, improving outreach efforts, and staying ahead in a competitive landscape.
Features
- Detailed Company Profiles: Access to over 20 million company profiles.
- Competitive Analysis: Tools to discover direct and indirect competitors with a unique competitive graph feature.
- Real-time Updates and Alerts: Stay updated with real-time news and changes concerning companies and industries.
- Market Insights: Gain insights into industry trends, funding rounds, acquisitions, and leadership changes.
- Customizable Newsfeeds: Create personalized newsfeeds based on specific companies or industries.
Pricing
- Free plan available or paid plan for $39 per month
Pros
- Extensive Database: Users appreciate the vast amount of company and industry data available, which aids in comprehensive market analysis.
- Real-time Information: The platform is noted for providing up-to-date information that helps businesses stay ahead in their market.
- Competitor Analysis: The competitive graph feature is particularly praised for helping users understand their market position relative to their competitors.
Cons
- Pricing Transparency: Some users have expressed difficulty finding detailed pricing information without engaging directly with the sales team.
- Complexity of Features: New users might find some of the advanced features a bit complex to navigate initially.
