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ZoomInfo

Lead Generation & Prospecting Tools

ZoomInfo is a B2B intelligence platform that provides businesses with access to a vast database of company and contact information. It helps sales, marketing, and recruiting teams find, connect, and engage with their ideal clients by offering in-depth insights, intent signals, and lead-generation tools. It also integrates with CRM systems, helping streamline workflows and improving data accuracy across various business functions.

Features

  • Comprehensive B2B Database: Access to millions of company and contact details.
  • Sales & Marketing Intelligence: AI-driven insights, including intent signals and buying behavior.
  • CRM Integration: Seamlessly syncs with popular CRMs like Salesforce and HubSpot.
  • Lead Generation Tools: Supports targeted campaigns with enriched data.
  • Multichannel Outreach: Includes tools for email marketing, phone outreach, and digital ads.
  • Automated Meeting Scheduler: Simplifies scheduling with leads and customers.

Pricing

  • Starting at approximately $15,000 per year for three seats, with custom pricing based on the number of users, features, and credits used.

Pros

  • Comprehensive and accurate B2B data.
  • Advanced sales and marketing automation.

Cons

  • High cost, which can be prohibitive for small businesses.
  • Steep learning curve for new users.

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