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Account Based Selling (ABS)

A targeted sales strategy in which a company focuses its sales efforts on a specific set of high-value accounts. This approach involves a deep understanding of each target account’s unique needs, challenges, and decision-making processes. Sales teams work closely with marketing and customer success teams to create highly personalized and coordinated outreach efforts. The objective of ABS is to build strong, lasting relationships with key stakeholders within these accounts, increase the likelihood of closing deals, and maximize the lifetime value of each customer. By aligning resources and efforts towards the most promising accounts, ABS aims to achieve higher conversion rates and more substantial revenue growth.

Related Terms

Account Based Marketing (ABM)

Account-Based Marketing (ABM) focuses on high-value B2B accounts with personalized campaigns. It aligns marketing and sales to drive engagement, build relationships, and maximize ROI from key target accounts.

Account Based Sales Development (ABSD)

Account-Based Sales Development (ABSD) targets high-value accounts with personalized outreach. Sales, marketing, and SDRs align to engage key decision-makers, generate qualified leads, and accelerate the sales pipeline.
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Weekly release update: Apr Week 2
Updates from last week! 👀 Here’s what’s new in Salesforge 📬 & Agent Frank 🤖 1. New Feature Drop: Opt-Out Rate Metric is LIVE! Another slick upgrade just landed—we’ve added a new metric card for Opt-Out Rate in both Sequences and the Agent Frank detailed view in Salesforge! Now you can: See exactly how many prospects are opting out of their outreach Spot sequences that might be too aggressive or missing the mark Tweak messaging and targeting for better engagement (and fewer unsubscribes) This is a big win for deliverability, compliance, and keeping outreach sharp. 2. New Feature Drop: Product Email Notifications Are LIVE! 🚀 We just launched a brand-new layer of real-time visibility — Product Email Notifications are now LIVE in Salesforge! Here’s what you will now get alerted about, straight to their inbox: Mailbox(es) disconnected – so they can reconnect before it hurts deliverability New reply received – excluding OOO and bounces, only the real ones Running out of credits – whether it’s sending, validation, or anything else You can opt-in or opt-out of these notifications anytime from their settings. No more guessing. No more blind spots. Just clean, actionable updates to stay on top of their game. New free tools on salesforge.ai 🔨 The Forge Sales GPT: Use our ChatGPT bot to create cold email sequences based on your ICP and value proposition. We're still working on more features & workflow improvements across all forges in April! 🌱