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A list of email addresses, domains, or IP addresses that are specifically identified and blocked from receiving emails due to a history of spam complaints, suspicious activity, or violations of email best practices. When an email address or domain is placed on a blocklist, emails sent to or from it may be automatically filtered into spam folders, rejected, or blocked by email service providers and spam filters. For businesses conducting cold email campaigns, adhering to best practices and avoiding placement on blocklists is essential to ensure high email deliverability and maintain a positive sender reputation. Regular monitoring and management of blocklists help improve email outreach effectiveness and compliance with anti-spam regulations.

Related Terms

Blacklist

An email blacklist flags addresses, domains, or IPs for spam or non-compliance, causing emails to be filtered or blocked. Avoiding blacklisting is key for deliverability and maintaining sender reputation.

Bounced Email

An email bounce occurs when a message fails to deliver. Hard bounces are permanent (invalid address, blocked sender), while soft bounces are temporary (full inbox, server issues). Managing bounces ensures deliverability.

Email Hygiene

Email hygiene is the practice of cleaning and updating email lists by removing invalid or inactive addresses. It improves deliverability, enhances campaign performance, and protects sender reputation.

ESP (Email Service Provider)

An Email Service Provider (ESP) offers tools for creating, sending, and managing email campaigns. It ensures deliverability, handles automation, list management, and analytics while maintaining sender reputation.

IP (Internet Protocol)

IP is a communication protocol that assigns addresses to devices, enabling data transmission and routing over networks, ensuring data packets reach the correct destination efficiently.
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