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Bounce Rate

A metric that measures the percentage of email messages that are not successfully delivered to recipients' inboxes. This is calculated by dividing the number of bounced emails by the total number of emails sent, then multiplying by 100 to express it as a percentage. A high bounce rate in email marketing can indicate problems with the quality of the email list, issues with email content, or sender reputation. Managing and reducing bounce rates is essential for improving email deliverability and maintaining a healthy email marketing campaign.

Related Terms

Blacklist

An email blacklist flags addresses, domains, or IPs for spam or non-compliance, causing emails to be filtered or blocked. Avoiding blacklisting is key for deliverability and maintaining sender reputation.

Blocklist

An email blocklist prevents specific addresses, domains, or IPs from receiving emails due to spam issues. Avoiding blocklists is crucial for deliverability, compliance, and maintaining a strong sender reputation.

Bounced Email

An email bounce occurs when a message fails to deliver. Hard bounces are permanent (invalid address, blocked sender), while soft bounces are temporary (full inbox, server issues). Managing bounces ensures deliverability.

Deliverability

Email deliverability is the ability to reach inboxes instead of spam. It depends on sender reputation, content quality, authentication (SPF, DKIM), and list hygiene, ensuring marketing emails are received.

Email Hygiene

Email hygiene is the practice of cleaning and updating email lists by removing invalid or inactive addresses. It improves deliverability, enhances campaign performance, and protects sender reputation.

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Updates from last week! 👀 Here’s what’s new in Salesforge 📬 & Agent Frank 🤖 1. New Feature Drop: Opt-Out Rate Metric is LIVE! Another slick upgrade just landed—we’ve added a new metric card for Opt-Out Rate in both Sequences and the Agent Frank detailed view in Salesforge! Now you can: See exactly how many prospects are opting out of their outreach Spot sequences that might be too aggressive or missing the mark Tweak messaging and targeting for better engagement (and fewer unsubscribes) This is a big win for deliverability, compliance, and keeping outreach sharp. 2. New Feature Drop: Product Email Notifications Are LIVE! 🚀 We just launched a brand-new layer of real-time visibility — Product Email Notifications are now LIVE in Salesforge! Here’s what you will now get alerted about, straight to their inbox: Mailbox(es) disconnected – so they can reconnect before it hurts deliverability New reply received – excluding OOO and bounces, only the real ones Running out of credits – whether it’s sending, validation, or anything else You can opt-in or opt-out of these notifications anytime from their settings. No more guessing. No more blind spots. Just clean, actionable updates to stay on top of their game. New free tools on salesforge.ai 🔨 The Forge Sales GPT: Use our ChatGPT bot to create cold email sequences based on your ICP and value proposition. We're still working on more features & workflow improvements across all forges in April! 🌱