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CAN-SPAM

CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing Act) is a U.S. federal law established in 2003 that sets the rules and requirements for commercial email, including marketing messages, to protect consumers from unsolicited and misleading emails. Key provisions of CAN-SPAM include:

  1. Consent: Emails must not be sent to recipients without their permission.
  2. Transparency: The email’s subject line must accurately reflect its content, and the sender’s identity, including the physical postal address, must be clearly indicated.
  3. Opt-Out Mechanism: Every email must include a clear and conspicuous way for recipients to opt out of receiving future emails, and opt-out requests must be honored promptly within 10 business days.
  4. Content Requirements: Commercial emails must include a clear identification that the message is an advertisement or solicitation, unless the recipient has given prior consent to receive such emails.
  5. No Deceptive Information: The “From,” “To,” and routing information, including the originating domain name and email address, must be accurate and identify the person or business who initiated the message.

Compliance with CAN-SPAM is mandatory for all businesses engaged in email marketing to avoid legal penalties, maintain consumer trust, and promote ethical marketing practices.

Related Terms

CASL

CASL (Canada's Anti-Spam Law) requires consent, sender identification, clear opt-outs, and truthful content for commercial emails. Compliance ensures trust, legal protection, and ethical email marketing.

GDPR

GDPR is an EU data protection law ensuring privacy and security. It requires consent for data collection, grants user rights, and enforces strict compliance, with penalties for violations.

Opt-Out Link (Unsubscribe Link)

An opt-out link in emails lets recipients unsubscribe from future messages. Usually at the bottom, it ensures compliance with laws like CAN-SPAM and GDPR, allowing users to manage their email preferences.
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Weekly release update: Apr Week 1
Updates from last two weeks! 👀 Here’s what’s new in Salesforge 📬 1. New Integration Drop: Salesforge x Breakcold Integration is LIVE! With Breakcold’s social selling & CRM magic now baked into Salesforge, users can push their contacts from Breakcold into their Salesforge account and do outreach like bacon producing bosses. No more siloed outreach - Breakcold + Salesforge = next-level pipeline domination. 2. New Integration Drop: Salesforge x Pipedrive Integration is LIVE! Sync contacts from Pipedrive directly into Salesforge Kick off outreach sequences instantly using CRM data Eliminate manual exports and keep their workflows tight and efficient It’s now easier than ever to bridge CRM and outreach—Salesforge + Pipedrive = smooth prospecting at scale. 3. New Integration Drop: Salesforge x Databar Integration is LIVE! Enrich leads on the fly with up-to-date info Push enriched data into Salesforge Craft hyper-personalized outreach that hits way harder This unlocks serious personalization at scale. No more stale data, no more guesswork—Salesforge + Databar = smart outreach. Join the event to know more: https://lu.ma/g3wq3nt4 4. New feature drop: Opt out page logic improvements! From now on even if ESP scans the unsubscribe link, it will not unsubscribe the user until he actually clicks on a button in the dedicated unsubscribe page, this way we can ensure that there was an actual intent to unsubscribe from the email.5. New Feature Drop: “Last Contacted” Filter is LIVE! Filter out contacts that haven’t been contacted in X days, weeks, or months Re-engage cold leads with precision This filter works up to 6 months—so whether it’s been 7 days or 180, users can now slice and dice their contact list like pros. We introduced in Agent Frank 🤖 1. New feature: Auto-Switch Languages: Frank now automatically adjusts the language of your emails based on the prospect’s LinkedIn profile language. But wait—he’s not stopping there. If a prospect replies in a different language, Frank will auto-switch the reply language too. Multilingual outreach? Handled. 2. New feature: Stop Multi-Threading: No more awkwardly emailing five people from the same company after one already replied. With this setting on, Frank will automatically stop outreach to other contacts at the same company as soon as anyone replies. Smarter targeting. Less noise. More respect. 3. New feature: Google Meet Links Are Now Supported! We’ve added support for Google Meet links under the “Send meeting link” goal! That means users can now use their Google Meet link in Agent Frank, just like Calendly or HubSpot. New free tools on salesforge.ai 🔨 Sales Forecast Tool: Get a data-driven projection of how many meetings, SQLs, and new customers you can expect per month. ROI Calculator: Calculate how quickly you will see a return on your initial investment, when hiring Agent Frank! WHOIS Domain Checker Tool: Check details of any domain within seconds! Email Service Provider (ESP) Checker: Identify the email service providers (ESPs) of your lead list & get an easy CSV report. LinkedIn Message Generator: Generate personalized LinkedIn messages for your prospects in seconds! Email Deliverability Test: Check the health of your mailboxes and get results delivered to you instantly via email. We're still working on more features & workflow improvements across all forges in April! 🌱