An unsolicited email sent to a recipient who has had no prior contact or relationship with the sender. The main goal of a cold email is to introduce a product, service, or opportunity and to initiate a conversation, build a relationship, or generate leads. A cold email typically features personalization, where the message is tailored to address the recipient's specific needs or interests, making it more relevant and engaging. It should clearly state the purpose of the email and the desired outcome, such as scheduling a meeting or providing information about the offering. The email must highlight the benefits or value that the recipient can gain, and be concise to respect their time. Including a clear call-to-action (CTA) is crucial, guiding the recipient towards the next step, whether that’s replying, visiting a website, or setting up a meeting.