The written content of an unsolicited email sent to a recipient with whom the sender has had no prior contact. Cold email copy is crafted to capture the recipient's attention, convey a clear and compelling message, and prompt a desired action, such as scheduling a meeting, requesting a response, or exploring a product or service.

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Effective cold email copy is personalized to address the recipient's specific needs or interests and includes a well-defined value proposition that explains the benefits of the offering. It should be concise, engaging, and free of jargon to ensure clarity and relevance. A strong cold email copy also features a clear call-to-action (CTA) that guides the recipient toward the next step, such as replying to the email or visiting a website.