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Deliverability

The ability of an email to successfully reach a recipient's inbox rather than being diverted to their spam or junk folder. Deliverability is a critical factor for ensuring that marketing messages, promotions, or outreach efforts are effectively received by the intended audience. It is influenced by several factors, including the sender's reputation, the quality and relevance of the email content, and the proper configuration of email authentication protocols like SPF and DKIM. Additionally, maintaining a clean and engaged email list helps improve deliverability by reducing bounce rates and avoiding spam traps. Managing these elements effectively ensures that emails are delivered as intended, enhancing the success of marketing campaigns.

Related Terms

Cold Email

A cold email is an unsolicited message sent to introduce a product or service, build relationships, or generate leads. It should be personalized, concise, value-driven, and include a clear call-to-action.

DKIM (DomainKeys Identified Mail)

DKIM is an email authentication method that uses a digital signature to verify sender identity and prevent spoofing. It enhances security, improves deliverability, and protects domain reputation.

DNS (Domain Name System)

DNS is a system that translates domain names into IP addresses, allowing computers to communicate. It enables easy web access by resolving names to addresses through a network of DNS servers.

SPF (Sender Policy Framework)

SPF is an email authentication protocol that prevents spoofing by verifying authorized mail servers. It improves deliverability and security by allowing domains to specify permitted sending IPs.

Warmforge

Warmforge email warm up mimics human interactions on AI autopilot to build sender reputation. It ensures legitimacy with unique AI-written emails, requiring 2-3 weeks before outreach and continuous warm-up.

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Weekly release update: Apr Week 2

Updates from last week! 👀 Here’s what’s new in Salesforge 📬 & Agent Frank 🤖 1. New Feature Drop: Opt-Out Rate Metric is LIVE! Another slick upgrade just landed—we’ve added a new metric card for Opt-Out Rate in both Sequences and the Agent Frank detailed view in Salesforge! Now you can: See exactly how many prospects are opting out of their outreach Spot sequences that might be too aggressive or missing the mark Tweak messaging and targeting for better engagement (and fewer unsubscribes) This is a big win for deliverability, compliance, and keeping outreach sharp. 2. New Feature Drop: Product Email Notifications Are LIVE! 🚀 We just launched a brand-new layer of real-time visibility — Product Email Notifications are now LIVE in Salesforge! Here’s what you will now get alerted about, straight to their inbox: Mailbox(es) disconnected – so they can reconnect before it hurts deliverability New reply received – excluding OOO and bounces, only the real ones Running out of credits – whether it’s sending, validation, or anything else You can opt-in or opt-out of these notifications anytime from their settings. No more guessing. No more blind spots. Just clean, actionable updates to stay on top of their game. New free tools on salesforge.ai 🔨 The Forge Sales GPT: Use our ChatGPT bot to create cold email sequences based on your ICP and value proposition. We're still working on more features & workflow improvements across all forges in April! 🌱