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Email Hygiene

The practice of maintaining and optimizing the quality of an email list by regularly cleaning and updating it to ensure accurate, deliverable, and engaged recipients. Email hygiene involves various tasks such as removing invalid or inactive email addresses, correcting typographical errors, and managing unsubscribes and bouncebacks. Good email hygiene helps improve deliverability rates, enhance campaign performance, and protect the sender’s reputation by reducing the risk of sending emails to non-existent addresses or spam traps.

Related Terms

Data Validation

Data validation ensures email database accuracy by verifying details, removing duplicates, and updating records. It improves deliverability, campaign performance, and compliance for more effective marketing.

Email Verification

Email verification ensures addresses are valid, active, and correctly formatted. It reduces bounces, improves deliverability, and protects sender reputation by confirming emails can be received without issues.

Sender Reputation

Sender reputation affects email deliverability and is influenced by sending practices, engagement, complaints, and bounces. A strong reputation improves inbox placement, while a poor one increases spam filtering.

SPAM

Spam is unsolicited bulk email, often for ads or phishing. It clutters inboxes, poses security risks, and is filtered by email providers to protect users and maintain communication quality.

SPAM Filters

Spam filters are automated tools that detect and block unwanted emails by analyzing content, keywords, and sender reputation, protecting users from spam, reducing inbox clutter, and enhancing email security.
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Updates from last week! 👀 Here’s what’s new in Salesforge 📬 & Agent Frank 🤖 1. New Feature Drop: Opt-Out Rate Metric is LIVE! Another slick upgrade just landed—we’ve added a new metric card for Opt-Out Rate in both Sequences and the Agent Frank detailed view in Salesforge! Now you can: See exactly how many prospects are opting out of their outreach Spot sequences that might be too aggressive or missing the mark Tweak messaging and targeting for better engagement (and fewer unsubscribes) This is a big win for deliverability, compliance, and keeping outreach sharp. 2. New Feature Drop: Product Email Notifications Are LIVE! 🚀 We just launched a brand-new layer of real-time visibility — Product Email Notifications are now LIVE in Salesforge! Here’s what you will now get alerted about, straight to their inbox: Mailbox(es) disconnected – so they can reconnect before it hurts deliverability New reply received – excluding OOO and bounces, only the real ones Running out of credits – whether it’s sending, validation, or anything else You can opt-in or opt-out of these notifications anytime from their settings. No more guessing. No more blind spots. Just clean, actionable updates to stay on top of their game. New free tools on salesforge.ai 🔨 The Forge Sales GPT: Use our ChatGPT bot to create cold email sequences based on your ICP and value proposition. We're still working on more features & workflow improvements across all forges in April! 🌱