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Email Sequence

A series of pre-planned, automated emails sent to subscribers or prospects at specific intervals or triggered by certain actions. These sequences are designed to nurture leads, engage customers, and guide recipients through the sales funnel or customer journey. The timing and content of each email in the sequence are strategically crafted to provide relevant information, build relationships, and encourage desired actions, such as making a purchase or signing up for a service.

Related Terms

Campaign Management

Email campaign management involves planning, executing, and analyzing email marketing efforts. Key steps include strategy, segmentation, content, design, automation, A/B testing, compliance, and optimization for better engagement.

Cold Email Campaign

A cold email campaign sends unsolicited emails to prospects to generate interest, build relationships, and create opportunities. It involves targeting, personalization, follow-ups, and tracking key metrics.

Email Automation

Email automation uses software to send personalized, rule-based emails automatically. It streamlines follow-ups, promotions, and customer engagement, improving efficiency and effectiveness in email marketing.

Follow-Up Email

A follow-up email is sent after an initial message to continue the conversation, nurture leads, or prompt action. It’s strategically timed to maintain interest, address concerns, and drive engagement.

Lead Nurturing

The process of developing and maintaining relationships with potential customers throughout the buyer’s journey to guide them towards making a purchase.
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Weekly release update: Apr Week 2
Updates from last week! 👀 Here’s what’s new in Salesforge 📬 & Agent Frank 🤖 1. New Feature Drop: Opt-Out Rate Metric is LIVE! Another slick upgrade just landed—we’ve added a new metric card for Opt-Out Rate in both Sequences and the Agent Frank detailed view in Salesforge! Now you can: See exactly how many prospects are opting out of their outreach Spot sequences that might be too aggressive or missing the mark Tweak messaging and targeting for better engagement (and fewer unsubscribes) This is a big win for deliverability, compliance, and keeping outreach sharp. 2. New Feature Drop: Product Email Notifications Are LIVE! 🚀 We just launched a brand-new layer of real-time visibility — Product Email Notifications are now LIVE in Salesforge! Here’s what you will now get alerted about, straight to their inbox: Mailbox(es) disconnected – so they can reconnect before it hurts deliverability New reply received – excluding OOO and bounces, only the real ones Running out of credits – whether it’s sending, validation, or anything else You can opt-in or opt-out of these notifications anytime from their settings. No more guessing. No more blind spots. Just clean, actionable updates to stay on top of their game. New free tools on salesforge.ai 🔨 The Forge Sales GPT: Use our ChatGPT bot to create cold email sequences based on your ICP and value proposition. We're still working on more features & workflow improvements across all forges in April! 🌱