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Email Verification

The process of validating the accuracy and legitimacy of email addresses in an email database. This involves checking if the email addresses are correctly formatted, active, and capable of receiving emails without bouncing. Email verification typically includes several steps: syntax verification to ensure proper email format, domain validation to confirm the domain exists and can receive emails, and mailbox verification to check if the specific email address is currently active and not a role-based or temporary address. This process helps improve deliverability rates, reduce bounce rates, and maintain a positive sender reputation by ensuring that emails are sent to valid and engaged recipients.

Related Terms

Bounced Email

An email bounce occurs when a message fails to deliver. Hard bounces are permanent (invalid address, blocked sender), while soft bounces are temporary (full inbox, server issues). Managing bounces ensures deliverability.

Database

An email database stores subscriber details, preferences, and interactions. It helps segment audiences, personalize emails, and measure campaigns. Regular updates and compliance ensure better engagement and conversions.

Data Validation

Data validation ensures email database accuracy by verifying details, removing duplicates, and updating records. It improves deliverability, campaign performance, and compliance for more effective marketing.

Deliverability

Email deliverability is the ability to reach inboxes instead of spam. It depends on sender reputation, content quality, authentication (SPF, DKIM), and list hygiene, ensuring marketing emails are received.

Email Hygiene

Email hygiene is the practice of cleaning and updating email lists by removing invalid or inactive addresses. It improves deliverability, enhances campaign performance, and protects sender reputation.
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