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Email Warm Up

The process of gradually increasing the volume of emails sent from a new or inactive email account to build a positive sender reputation and improve email deliverability. This method involves sending a small number of emails initially and progressively raising the volume while ensuring high engagement and low bounce rates. The warm up process usually mimics human-like behavior (exchanging emails between two friends or colleagues). The goal of email warm-up is to establish trust with email service providers (ESPs) and email filters, preventing emails from being marked as spam. By slowly scaling up email sends and monitoring interactions such as opens, clicks, and replies, senders can demonstrate that their emails are legitimate and desired by recipients.

Related Terms

Cold Email

A cold email is an unsolicited message sent to introduce a product or service, build relationships, or generate leads. It should be personalized, concise, value-driven, and include a clear call-to-action.

Deliverability

Email deliverability is the ability to reach inboxes instead of spam. It depends on sender reputation, content quality, authentication (SPF, DKIM), and list hygiene, ensuring marketing emails are received.

Cold Email Infrastructure

Cold email infrastructure includes servers, protocols (SMTP, IMAP, POP), and authentication (DKIM, SPF, DMARC) to manage, send, and receive emails securely, ensuring reliable delivery and optimal performance.

ESP (Email Service Provider)

An Email Service Provider (ESP) offers tools for creating, sending, and managing email campaigns. It ensures deliverability, handles automation, list management, and analytics while maintaining sender reputation.

Inboxes

Inboxes are where emails are received and stored. In email marketing, the goal is to ensure messages land in inboxes, not spam, for better engagement and successful communication with recipients.

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Updates from last week! 👀 Here’s what’s new in Salesforge 📬 & Agent Frank 🤖 1. New Feature Drop: Opt-Out Rate Metric is LIVE! Another slick upgrade just landed—we’ve added a new metric card for Opt-Out Rate in both Sequences and the Agent Frank detailed view in Salesforge! Now you can: See exactly how many prospects are opting out of their outreach Spot sequences that might be too aggressive or missing the mark Tweak messaging and targeting for better engagement (and fewer unsubscribes) This is a big win for deliverability, compliance, and keeping outreach sharp. 2. New Feature Drop: Product Email Notifications Are LIVE! 🚀 We just launched a brand-new layer of real-time visibility — Product Email Notifications are now LIVE in Salesforge! Here’s what you will now get alerted about, straight to their inbox: Mailbox(es) disconnected – so they can reconnect before it hurts deliverability New reply received – excluding OOO and bounces, only the real ones Running out of credits – whether it’s sending, validation, or anything else You can opt-in or opt-out of these notifications anytime from their settings. No more guessing. No more blind spots. Just clean, actionable updates to stay on top of their game. New free tools on salesforge.ai 🔨 The Forge Sales GPT: Use our ChatGPT bot to create cold email sequences based on your ICP and value proposition. We're still working on more features & workflow improvements across all forges in April! 🌱