Join the waitlist

Launching early June on a first come first served basis
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Back to Glossary

Follow-Up Email

An email sent after an initial communication to continue the conversation, provide additional information, or remind the recipient of a previous message. In the context of email marketing, follow-up emails are used to engage prospects, nurture leads, or prompt action from recipients who have not responded to or acted on the initial email. Follow-up emails are strategically timed and crafted to maintain interest, address potential concerns, and encourage further interaction or decision-making.

Related Terms

Cold Email

A cold email is an unsolicited message sent to introduce a product or service, build relationships, or generate leads. It should be personalized, concise, value-driven, and include a clear call-to-action.

Email Sequence

An email sequence is a series of automated emails sent at set intervals or triggers to nurture leads, engage customers, and guide them through the sales funnel with relevant content and calls to action.

Lead Nurturing

The process of developing and maintaining relationships with potential customers throughout the buyer’s journey to guide them towards making a purchase.

Leads

Leads are potential customers who show interest in a product or service and provide contact info. They are categorized by interest, readiness to buy, and alignment with the Ideal Customer Profile (ICP).

Prospects

Prospects are potential customers identified by interest, industry, or needs. They are early in the sales process and prioritized based on their fit with the ICP and likelihood of conversion.
Hire
Agent Frank,
To Achieve
10x
Pipeline Coverage

Let Agent Frank handle prospecting, outreach & booking meetings while you focus on closing deals!

Hire Agent Frank
Learn more
24/7 Automated Prospecting
Auto-Pilot & Co-Pilot Modes
Fully Customizable Agent
Available in 20+ Languages
Dedicated Account Manager
Shared Slack Channel
Industry Best Practice Implementation
Weekly release update: Apr Week 2
Updates from last week! 👀 Here’s what’s new in Salesforge 📬 & Agent Frank 🤖 1. New Feature Drop: Opt-Out Rate Metric is LIVE! Another slick upgrade just landed—we’ve added a new metric card for Opt-Out Rate in both Sequences and the Agent Frank detailed view in Salesforge! Now you can: See exactly how many prospects are opting out of their outreach Spot sequences that might be too aggressive or missing the mark Tweak messaging and targeting for better engagement (and fewer unsubscribes) This is a big win for deliverability, compliance, and keeping outreach sharp. 2. New Feature Drop: Product Email Notifications Are LIVE! 🚀 We just launched a brand-new layer of real-time visibility — Product Email Notifications are now LIVE in Salesforge! Here’s what you will now get alerted about, straight to their inbox: Mailbox(es) disconnected – so they can reconnect before it hurts deliverability New reply received – excluding OOO and bounces, only the real ones Running out of credits – whether it’s sending, validation, or anything else You can opt-in or opt-out of these notifications anytime from their settings. No more guessing. No more blind spots. Just clean, actionable updates to stay on top of their game. New free tools on salesforge.ai 🔨 The Forge Sales GPT: Use our ChatGPT bot to create cold email sequences based on your ICP and value proposition. We're still working on more features & workflow improvements across all forges in April! 🌱