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The digital locations where email messages are received and stored for individual users. In email marketing, inboxes are the final destination for marketing emails sent by businesses to their subscribers or target audience. Effective email marketing strategies aim to ensure that emails successfully reach recipients' inboxes rather than being filtered into spam or junk folders.

Related Terms

Cold Email

A cold email is an unsolicited message sent to introduce a product or service, build relationships, or generate leads. It should be personalized, concise, value-driven, and include a clear call-to-action.

Database

An email database stores subscriber details, preferences, and interactions. It helps segment audiences, personalize emails, and measure campaigns. Regular updates and compliance ensure better engagement and conversions.

Deliverability

Email deliverability is the ability to reach inboxes instead of spam. It depends on sender reputation, content quality, authentication (SPF, DKIM), and list hygiene, ensuring marketing emails are received.

Domains

A domain is a human-readable web address that helps users access websites without needing IP addresses. It consists of a unique name (SLD) and an extension (TLD) like .com, .org, or .net, managed by DNS.

Email Addresses

An email address is a unique identifier for sending and receiving emails. It consists of a local part, a domain part, and an "@" symbol (e.g., example@domain.com), directing messages to the correct mailbox.
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