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Interest Rate

The percentage of recipients who show engagement or interaction with an email campaign relative to the total number of emails delivered. This rate reflects how effectively the email content resonates with the audience and can include metrics such as open rates, click-through rates, and response rates.

Related Terms

Click-Through Rate (CTR)

Click-Through Rate (CTR) measures the percentage of email recipients who click links. It indicates engagement and campaign effectiveness, helping optimize content, design, and CTAs for better performance.

Open Rate

Open rate measures the percentage of recipients who open an email, indicating engagement. It's calculated as opened emails divided by delivered emails (excluding bounces), then multiplied by 100.

Reply Rate

Reply rate measures the percentage of recipients who respond to an email. It's calculated as replies divided by delivered emails, then multiplied by 100 to express it as a percentage.

Reply Email Tracking

Reply email tracking monitors recipient responses, measuring engagement, response rates, and reply times. It helps optimize outreach, improve follow-ups, and refine email strategies for better communication.
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Weekly release update: Apr Week 2
Updates from last week! 👀 Here’s what’s new in Salesforge 📬 & Agent Frank 🤖 1. New Feature Drop: Opt-Out Rate Metric is LIVE! Another slick upgrade just landed—we’ve added a new metric card for Opt-Out Rate in both Sequences and the Agent Frank detailed view in Salesforge! Now you can: See exactly how many prospects are opting out of their outreach Spot sequences that might be too aggressive or missing the mark Tweak messaging and targeting for better engagement (and fewer unsubscribes) This is a big win for deliverability, compliance, and keeping outreach sharp. 2. New Feature Drop: Product Email Notifications Are LIVE! 🚀 We just launched a brand-new layer of real-time visibility — Product Email Notifications are now LIVE in Salesforge! Here’s what you will now get alerted about, straight to their inbox: Mailbox(es) disconnected – so they can reconnect before it hurts deliverability New reply received – excluding OOO and bounces, only the real ones Running out of credits – whether it’s sending, validation, or anything else You can opt-in or opt-out of these notifications anytime from their settings. No more guessing. No more blind spots. Just clean, actionable updates to stay on top of their game. New free tools on salesforge.ai 🔨 The Forge Sales GPT: Use our ChatGPT bot to create cold email sequences based on your ICP and value proposition. We're still working on more features & workflow improvements across all forges in April! 🌱