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Back to Glossary

IP (Internet Protocol)

A fundamental communication protocol used for identifying and locating devices on a network and facilitating data transmission between them. IP provides the addressing system that ensures data packets are sent to the correct destination over the internet or other networks. IP addresses are assigned to devices such as computers, smartphones, and servers, enabling them to send and receive data efficiently. IP is crucial for the functioning of the internet, as it underpins the routing and delivery of data across interconnected networks.

Related Terms

Dedicated IP

A dedicated IP is an exclusive IP address, offering better reputation control, consistency, and custom authentication. It improves deliverability but shared IPs can benefit smaller or new senders.

Deliverability

Email deliverability is the ability to reach inboxes instead of spam. It depends on sender reputation, content quality, authentication (SPF, DKIM), and list hygiene, ensuring marketing emails are received.

DKIM (DomainKeys Identified Mail)

DKIM is an email authentication method that uses a digital signature to verify sender identity and prevent spoofing. It enhances security, improves deliverability, and protects domain reputation.

DMARC (Domain-Based Message Authentication, Reporting & Conformance)

DMARC is an email authentication protocol that prevents spoofing and phishing by enforcing SPF and DKIM policies. It improves security, deliverability, and brand protection while providing authentication reports.

DNS (Domain Name System)

DNS is a system that translates domain names into IP addresses, allowing computers to communicate. It enables easy web access by resolving names to addresses through a network of DNS servers.
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