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Back to Glossary

KPI (Key Performance Indicator)

A measurable value used to evaluate the effectiveness and success of an organization, team, or individual in achieving specific business objectives. KPIs are critical metrics that provide insights into performance and progress towards strategic goals, enabling informed decision-making and performance improvement. KPIs vary by industry and organizational goals but typically include metrics related to financial performance, customer satisfaction, operational efficiency, and employee performance.

Related Terms

Annual Contract Value (ACV)

Annual Contract Value (ACV) measures yearly revenue from a customer contract in subscription models. It helps businesses with financial planning, sales forecasting, and performance analysis.

Annual Recurring Revenue (ARR)

Annual Recurring Revenue (ARR) quantifies predictable yearly revenue from subscriptions. It excludes one-time fees, helping businesses assess financial health, growth, and stability for strategic planning and benchmarking.

Bounce Rate

Email bounce rate measures the percentage of undelivered emails. A high rate signals list quality or sender issues. Reducing bounces improves deliverability and ensures a healthier email campaign.

Click-Through Rate (CTR)

Click-Through Rate (CTR) measures the percentage of email recipients who click links. It indicates engagement and campaign effectiveness, helping optimize content, design, and CTAs for better performance.

Customer Acquisition Cost (CAC)

Customer Acquisition Cost (CAC) measures the total expense of gaining a new customer, including marketing and sales costs. It helps assess acquisition efficiency and ROI by dividing costs by new customers.
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