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KPI (Key Performance Indicator)

A measurable value used to evaluate the effectiveness and success of an organization, team, or individual in achieving specific business objectives. KPIs are critical metrics that provide insights into performance and progress towards strategic goals, enabling informed decision-making and performance improvement. KPIs vary by industry and organizational goals but typically include metrics related to financial performance, customer satisfaction, operational efficiency, and employee performance.

Related Terms

Annual Contract Value (ACV)

Annual Contract Value (ACV) measures yearly revenue from a customer contract in subscription models. It helps businesses with financial planning, sales forecasting, and performance analysis.

Annual Recurring Revenue (ARR)

Annual Recurring Revenue (ARR) quantifies predictable yearly revenue from subscriptions. It excludes one-time fees, helping businesses assess financial health, growth, and stability for strategic planning and benchmarking.

Bounce Rate

Email bounce rate measures the percentage of undelivered emails. A high rate signals list quality or sender issues. Reducing bounces improves deliverability and ensures a healthier email campaign.

Click-Through Rate (CTR)

Click-Through Rate (CTR) measures the percentage of email recipients who click links. It indicates engagement and campaign effectiveness, helping optimize content, design, and CTAs for better performance.

Customer Acquisition Cost (CAC)

Customer Acquisition Cost (CAC) measures the total expense of gaining a new customer, including marketing and sales costs. It helps assess acquisition efficiency and ROI by dividing costs by new customers.
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Weekly release update: Apr Week 2
Updates from last week! 👀 Here’s what’s new in Salesforge 📬 & Agent Frank 🤖 1. New Feature Drop: Opt-Out Rate Metric is LIVE! Another slick upgrade just landed—we’ve added a new metric card for Opt-Out Rate in both Sequences and the Agent Frank detailed view in Salesforge! Now you can: See exactly how many prospects are opting out of their outreach Spot sequences that might be too aggressive or missing the mark Tweak messaging and targeting for better engagement (and fewer unsubscribes) This is a big win for deliverability, compliance, and keeping outreach sharp. 2. New Feature Drop: Product Email Notifications Are LIVE! 🚀 We just launched a brand-new layer of real-time visibility — Product Email Notifications are now LIVE in Salesforge! Here’s what you will now get alerted about, straight to their inbox: Mailbox(es) disconnected – so they can reconnect before it hurts deliverability New reply received – excluding OOO and bounces, only the real ones Running out of credits – whether it’s sending, validation, or anything else You can opt-in or opt-out of these notifications anytime from their settings. No more guessing. No more blind spots. Just clean, actionable updates to stay on top of their game. New free tools on salesforge.ai 🔨 The Forge Sales GPT: Use our ChatGPT bot to create cold email sequences based on your ICP and value proposition. We're still working on more features & workflow improvements across all forges in April! 🌱