The extent to which a cold email campaign reaches and engages with potential leads within a target market or segment. Lead coverage refers to the proportion of identified and qualified prospects that receive and interact with the cold emails sent by a business or marketer. Effective lead coverage ensures that the email campaign addresses a broad and relevant audience, maximizing the opportunity to generate interest and potential conversions. It involves targeting the right prospects, managing email lists effectively, and ensuring that the outreach is comprehensive and systematic.