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Lead Nurturing

The process of developing and maintaining relationships with potential customers throughout the buyer’s journey to guide them towards making a purchase. It involves engaging with leads through targeted and personalized communication, such as emails, content, and offers, based on their interests and behavior.

Related Terms

Allbound

Allbound integrates inbound (content, SEO, social media) and outbound (cold outreach, ads) to create a unified sales strategy. It aligns teams, enhances lead generation, and boosts conversions for business growth.

Cold Email Campaign

A cold email campaign sends unsolicited emails to prospects to generate interest, build relationships, and create opportunities. It involves targeting, personalization, follow-ups, and tracking key metrics.

Inbound

Inbound marketing attracts customers with valuable content, SEO, social media, and email, focusing on meeting their needs instead of direct advertising to drive engagement and conversions.

Lead Generation

Lead generation is the process of attracting and qualifying potential customers through inbound (content, SEO), outbound (cold email, calls), or allbound methods to build a sales pipeline and drive growth.

Leads

Leads are potential customers who show interest in a product or service and provide contact info. They are categorized by interest, readiness to buy, and alignment with the Ideal Customer Profile (ICP).
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