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Leads

Individuals or organizations that have expressed interest in a company’s products or services and have provided their contact information, typically through various marketing or sales activities. Leads are potential customers who have shown some level of engagement or intent and are considered prospects for conversion. Leads are often categorized based on their level of interest, readiness to buy, and how closely they match the company’s Ideal Customer Profile (ICP).

Related Terms

Customer Persona

A customer persona is a semi-fictional profile of an ideal customer based on data and research. It helps businesses tailor marketing, product development, and customer service by understanding needs, behaviors, and preferences.

ICP Coverage

ICP coverage measures how well a company's leads and customers align with its Ideal Customer Profile. High coverage improves conversions and revenue, while low coverage signals misaligned marketing efforts.

Ideal Customer Profile (ICP)

An Ideal Customer Profile (ICP) defines the best-fit customer based on demographics, industry, size, and needs. It helps businesses target promising leads, optimize resources, and drive growth effectively.

Lead Generation

Lead generation is the process of attracting and qualifying potential customers through inbound (content, SEO), outbound (cold email, calls), or allbound methods to build a sales pipeline and drive growth.

Lead Nurturing

The process of developing and maintaining relationships with potential customers throughout the buyer’s journey to guide them towards making a purchase.
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Weekly release update: Apr Week 2
Updates from last week! 👀 Here’s what’s new in Salesforge 📬 & Agent Frank 🤖 1. New Feature Drop: Opt-Out Rate Metric is LIVE! Another slick upgrade just landed—we’ve added a new metric card for Opt-Out Rate in both Sequences and the Agent Frank detailed view in Salesforge! Now you can: See exactly how many prospects are opting out of their outreach Spot sequences that might be too aggressive or missing the mark Tweak messaging and targeting for better engagement (and fewer unsubscribes) This is a big win for deliverability, compliance, and keeping outreach sharp. 2. New Feature Drop: Product Email Notifications Are LIVE! 🚀 We just launched a brand-new layer of real-time visibility — Product Email Notifications are now LIVE in Salesforge! Here’s what you will now get alerted about, straight to their inbox: Mailbox(es) disconnected – so they can reconnect before it hurts deliverability New reply received – excluding OOO and bounces, only the real ones Running out of credits – whether it’s sending, validation, or anything else You can opt-in or opt-out of these notifications anytime from their settings. No more guessing. No more blind spots. Just clean, actionable updates to stay on top of their game. New free tools on salesforge.ai 🔨 The Forge Sales GPT: Use our ChatGPT bot to create cold email sequences based on your ICP and value proposition. We're still working on more features & workflow improvements across all forges in April! 🌱