A sales strategy that involves engaging with customers across multiple platforms and channels, such as online stores, email, physical retail locations, social media, mobile apps, and marketplaces. This approach aims to provide a seamless and consistent customer experience by allowing buyers to interact and make purchases through their preferred channels. Multichannel sales strategies enhance customer reach and flexibility, accommodating different shopping preferences and behaviors. By integrating various sales channels, businesses can optimize their reach, improve customer satisfaction, and increase overall sales opportunities.