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A metric that measures the percentage of recipients who open a specific email out of the total number of emails delivered. It indicates how effective an email campaign is at capturing recipients' attention and encouraging them to engage with the content. The open rate is calculated by dividing the number of opened emails by the number of emails delivered (excluding bounces) and then multiplying by 100 to get a percentage.

Related Terms

Click-Through Rate (CTR)

Click-Through Rate (CTR) measures the percentage of email recipients who click links. It indicates engagement and campaign effectiveness, helping optimize content, design, and CTAs for better performance.

Interest Rate

The percentage of recipients who show engagement or interaction with an email campaign relative to the total number of emails delivered.

Reply Rate

Reply rate measures the percentage of recipients who respond to an email. It's calculated as replies divided by delivered emails, then multiplied by 100 to express it as a percentage.

Retention Rate

Retention rate measures the percentage of customers who stay with a company over time. It's calculated as retained customers divided by starting customers, then multiplied by 100.
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Weekly release update: Apr Week 2
Updates from last week! 👀 Here’s what’s new in Salesforge 📬 & Agent Frank 🤖 1. New Feature Drop: Opt-Out Rate Metric is LIVE! Another slick upgrade just landed—we’ve added a new metric card for Opt-Out Rate in both Sequences and the Agent Frank detailed view in Salesforge! Now you can: See exactly how many prospects are opting out of their outreach Spot sequences that might be too aggressive or missing the mark Tweak messaging and targeting for better engagement (and fewer unsubscribes) This is a big win for deliverability, compliance, and keeping outreach sharp. 2. New Feature Drop: Product Email Notifications Are LIVE! 🚀 We just launched a brand-new layer of real-time visibility — Product Email Notifications are now LIVE in Salesforge! Here’s what you will now get alerted about, straight to their inbox: Mailbox(es) disconnected – so they can reconnect before it hurts deliverability New reply received – excluding OOO and bounces, only the real ones Running out of credits – whether it’s sending, validation, or anything else You can opt-in or opt-out of these notifications anytime from their settings. No more guessing. No more blind spots. Just clean, actionable updates to stay on top of their game. New free tools on salesforge.ai 🔨 The Forge Sales GPT: Use our ChatGPT bot to create cold email sequences based on your ICP and value proposition. We're still working on more features & workflow improvements across all forges in April! 🌱