The process of assessing and determining whether a potential lead or prospect meets the criteria necessary to be considered a viable candidate for a sales opportunity. Sales qualification involves evaluating factors such as the prospect's needs, budget, authority, timeline, and fit with the company’s products or services. The goal of sales qualification is to prioritize leads who are most likely to convert into customers, ensuring that sales efforts are focused on prospects with the highest potential value. This process typically includes using qualification frameworks or criteria, such as BANT (Budget, Authority, Need, Timing) or CHAMP (Challenges, Authority, Money, Prioritization), to assess the suitability of each lead and guide subsequent sales interactions.