A distinctive feature or benefit of a product or service that sets it apart from competitors and provides a compelling reason for customers to choose it. The USP highlights the unique aspects that differentiate the offering in the marketplace, addressing specific needs or solving problems better than other options. A well-defined USP focuses on key advantages that resonate with the target audience, whether it's superior quality, exclusive features, exceptional customer service, or better value. It is a central component of marketing strategies and helps to communicate the unique value and appeal of a product or service effectively to potential customers.