An email deliverability test, also known as an email deliverability audit, evaluates the configuration of your email infrastructure to determine whether your emails are likely to reach recipients’ primary inbox instead of the spam folder. An email deliverability tester is used to simulate inbox behavior and identify potential issues affecting inbox placement. It checks critical authentication protocols, such as SPF, DKIM, and DMARC, as well as mail server settings like MX records and reverse DNS. Additionally, it scans your domain and IP address for blacklist status, ensuring that your sender reputation (sender score) is not compromised.

By running an email deliverability test or using other email deliverability tools, your emails are tested for deliverability across different providers. You can identify misconfigurations or security vulnerabilities that could cause your emails to land in the spam folder or be rejected. The process also includes content analysis to identify spam triggers and formatting issues, and running an email spam test to diagnose spam-triggering elements in your email content and setup. This audit helps improve the performance of your email campaigns, strengthen security, and increase engagement rates by ensuring that your messages are properly authenticated and trusted by email or mailbox providers.

The email deliverability test works by analyzing your domain’s email authentication setup and server configurations. The test is compatible with any email provider and simulates delivery to major ISPs like Gmail, Yahoo, and Outlook, ensuring your emails are tested for deliverability across leading inbox providers. To use the tool, you simply enter your email address, and the system performs several checks on your domain’s DNS records and email sending reputation.

The test includes:

• SPF (Sender Policy Framework) check to confirm that your domain has a valid SPF entry, listing authorized mail servers.
• DKIM (DomainKeys Identified Mail) record check to verify that your emails are digitally signed for authentication and message integrity.
• DMARC (Domain-based Message Authentication, Reporting, and Conformance) record check to ensure that your domain has a policy to prevent spoofing and unauthorized email use.
• MX (Mail Exchange) record check to validate that your domain has properly configured mail exchange servers.
• Reverse DNS (PTR) check to confirm that your IP address has a matching reverse DNS entry, which is important for email trust.
• Blacklist status check to determine if your domain or IP is flagged on major spam blacklists.

Once the analysis is complete, the tool generates a detailed report and sends it to your email inbox, outlining any issues found and providing recommendations for improving your email deliverability for your email campaigns.

Yes, the email deliverability test is completely free to use. It allows you to perform a full email health check at no cost, helping you diagnose and resolve issues that could impact your own email, delivery rate and performance.

Whether you’re a business owner, marketer, sales professional, or IT administrator, you can run the test as often as needed to ensure that your domain and mailbox are properly configured. Users of any email marketing service can also benefit from running regular deliverability checks to improve their email campaigns. The tool provides valuable insights without requiring any technical expertise, making it an essential resource for improving inbox placement, email delivery and email security.

The Email Deliverability Test is useful for anyone who relies on email for communication, sales, or marketing. Whether you are a business owner, a sales professional, a marketer, email service provider, or an IT administrator, this tool helps ensure that your emails are delivered successfully and not delivered to the spam folder.

Sales teams and SDRs can use this tool to improve cold email outreach by verifying that emails are properly authenticated and configured to land in the customers inboxes. Email marketers and deliverability experts can diagnose deliverability issues before launching campaigns to maximize reply rates and engagement, optimize campaigns, and maintain a healthy sender reputation. IT and security teams can monitor email authentication records and blacklist status to prevent spoofing and phishing attempts.

Business owners and customer support teams can also benefit by ensuring their professional emails reach customers and partners without being filtered out. Whether you send transactional emails, newsletters, or outreach messages, running a deliverability test helps improve email performance and sender reputation. Expert support is available to help interpret deliverability test results and make technical adjustments for optimal inbox placement.

The email deliverability test provides a comprehensive audit of your email setup, analyzing key authentication and security records to determine whether your emails are properly configured for successful delivery. The test checks the following:

• SPF records to verify if your domain has an entry that lists authorized mail servers.
• DKIM records to confirm whether your emails are digitally signed for authenticity.
• DMARC records to enforce email security policies and protect against phishing and spoofing.
• MX records to ensure that your domain has properly configured mail servers for receiving emails.
• Reverse DNS (PTR) records to verify that your IP address has a matching reverse DNS entry.
• Blacklist status to determine whether your domain or IP is flagged on spam monitoring lists.

By running this test, you can identify potential issues affecting email deliverability and take action to improve your sender reputation.

Email deliverability determines whether your messages reach recipients’ inboxes, ensuring your emails land in the recipient's inbox rather than the spam folder or getting blocked entirely. Poor email deliverability can negatively impact engagement rates, brand reputation, and overall email marketing performance.

When emails are not properly authenticated with SPF, DKIM, and DMARC, email and mailbox providers may flag them as suspicious, reducing the chances of successful delivery. Additionally, if your domain or IP is listed on spam blacklists, your emails may be automatically rejected by certain internet service providers too. Inbox reach is a key metric for measuring deliverability success, as it shows how many of your emails actually land in the recipient's inbox.

Ensuring proper email authentication and monitoring your sender reputation helps improve inbox placement, increases email engagement, and prevents potential security risks like email spoofing and phishing attacks.

Regular email deliverability checks are essential to maintaining a strong sender reputation and ensuring consistent inbox placement. The frequency of checks depends on your email activity and any recent changes to your email setup.

• Weekly or monthly checks are recommended for businesses that send a high volume of emails, such as cold outreach campaigns or marketing newsletters.
• Before launching a new email campaign, it’s crucial to verify your authentication records and ensure your domain is in good standing.
• After making any changes to your DNS settings, including SPF, DKIM, DMARC, or MX records, you should immediately run a test to confirm proper configuration.
• If you notice an increase in spam complaints, or email bounces, running a deliverability test can help diagnose the issue.

By monitoring your email health regularly, you can proactively resolve issues before they impact your email performance. Additionally, using deliverability tools that provide real time alerts can help you respond quickly to any issues detected during regular checks.

The email deliverability test provides results almost instantly. Once you enter your email address, the system runs a complete analysis of your domain’s DNS records, mail server setup, and blacklist status.

In most cases, the test results are processed within seconds to a few minutes. You then get your email deliverability report and test results in the form of a detailed report, outlining any detected issues, providing actionable recommendations for improving your email deliverability, and including your deliverability score to help you evaluate your email delivery effectiveness.

This fast turnaround allows you to quickly diagnose potential problems, make necessary adjustments, and optimize your email setup for better inbox placement.

Improving email deliverability starts with properly configuring your email authentication records. Make sure your SPF, DKIM, and DMARC records are correctly set, up to date, and align with best practices. SPF helps prevent unauthorized senders from using your domain, DKIM ensures your emails are digitally signed for authenticity, and DMARC enforces policies to stop spoofing.

Avoid sending emails to unverified or inactive subscribers or outdated email lists, as high bounce rates and spam complaints can damage your sender reputation. Instead, maintain strict list hygiene - regularly clean your email lists and focus on engaging with active recipients. Personalizing your emails, optimizing content to improve inbox placement by adjusting message structure, wording, and formatting, and avoiding spammy language or excessive links or attachments can also help improve inbox placement.

Monitoring your domain’s blacklist status is essential, as being listed on a spam blacklist can prevent your emails from being delivered. Running regular email delivery tests and analyzing bounce rates, and spam complaints will help identify potential issues before they affect your email campaigns. Defining clear email goals and monitoring engagement are also important steps to improve the deliverability of future emails.

A low sender reputation often results from poor email authentication, frequent spam complaints, or excessive bounces. To fix it, start by ensuring that your SPF, DKIM, and DMARC records are properly configured. These records validate your emails and signal to email providers that you are a legitimate sender.

Reduce spam rate and your bounce rate by cleaning your email lists and removing invalid or inactive addresses. Avoid sending emails to purchased lists, as they often contain spam traps and unengaged recipients. Focus on sending relevant, high-quality content to users who have opted in to receive your emails.

Lowering spam complaints is also crucial for rebuilding your reputation. Make sure your emails are well-formatted, provide clear value, and contain an easy opt-out option. Monitoring your sending volume and warming up domains gradually can help prevent sudden reputation damage.

Using tools to regularly check your blacklist status and requesting delisting if necessary can also help restore trust with email providers. By consistently following best practices and monitoring performance, you can gradually rebuild your sender reputation and improve deliverability.

Stay one step ahead of deliverability issues by proactively monitoring and improving your sender reputation.

Several factors can cause emails to land in the spam folder or be blocked entirely. One of the most common issues is missing or misconfigured SPF, DKIM, and DMARC records. Without proper authentication, email providers may flag messages as suspicious or fraudulent. Various factors, including technical and content-related elements, influence inbox placement and should be regularly assessed to improve deliverability.

A poor sender reputation is another major factor. If your domain or IP has a history of high bounce rates, spam complaints, or sending to invalid addresses, email providers may classify your emails as spam. High email count can increase the risk of being flagged as spam, especially if not managed carefully. Being listed on a spam blacklist can also significantly impact your deliverability rate, preventing emails from reaching recipients.

Content-related spam issues can also affect inbox placement. Emails that contain spammy language, excessive capitalization, too many links, or large attachments may trigger spam filters. Monitoring your spam score is essential to reduce the likelihood of being filtered. Sending too many emails in a short period, especially from a fresh domain or new IP address, can also raise red flags with email providers.

Lastly, recipient engagement plays a role in deliverability. If recipients consistently ignore or mark your emails as spam, inbox providers may start filtering your messages automatically. Maintaining high engagement by sending only relevant content, personalized emails and removing inactive recipients helps improve inbox placement.

Avoiding spam filters requires a combination of proper email authentication, careful content formatting, and responsible sending practices. Start by ensuring your SPF, DKIM, and DMARC records are correctly configured. These authentication protocols help prove that your emails are legitimate and prevent unauthorized senders from using your domain. Good inbox placement also means avoiding the Promotions tab in Gmail, as emails landing there may be overlooked by recipients.

Next, focus on crafting high-quality email content. Avoid marketing emails using spam-triggering words like “free,” “guarantee,” or “urgent” excessively, and do not overload emails with capital letters, exclamation marks, or excessive links. Emails with too many images and little text can also trigger spam filters, so aim for a balanced content structure.

Maintaining a healthy sending reputation is another key factor. Regularly clean your email list to remove invalid or inactive addresses and avoid purchasing lists, as these often contain spam traps. Monitor your engagement rates - high bounce rates and low engagement can signal to email providers that your messages are unwanted, making them more likely to be filtered.

Sending emails at a consistent delivery rate and reasonable volume helps maintain credibility. If you’re sending cold emails, gradually warm up new domains and avoid mass sending from a fresh email account. Ensuring recipients can easily unsubscribe also helps maintain compliance with anti-spam laws and prevents recipients from marking your messages as spam.

Lastly, continuously monitor your domain’s reputation and deliverability performance. Run email deliverability tests regularly to detect issues before they impact your campaigns. If you notice a drop in inbox placement, take action immediately by reviewing authentication records, adjusting email content, and refining your sending strategy. Being proactive about your email deliverability rate not only helps avoid spam filters but also improves overall engagement. For Google Workspace accounts, be sure to follow best practices for warming up domains and maintaining sender reputation to ensure optimal deliverability, especially when sending to Gmail users and avoiding the Promotions tab.

Yes, the Email Deliverability Test is a valuable tool for improving cold email outreach. Cold emails are highly dependent on inbox placement, and any misconfiguration in your email authentication can cause your messages to be marked as spam or blocked altogether.

By running a deliverability test before launching a campaign, you can verify that your SPF, DKIM, and DMARC records are correctly set up, ensuring that your emails pass authentication checks. The tool also checks your domain’s blacklist status, which is crucial for avoiding reputation-related email blocks.

Additionally, your cold email campaign success depends on engagement rates. If your emails are landing in spam, recipients won’t see them, resulting in low reply rates and wasted outreach efforts. Using this tool to proactively monitor your email health helps you identify deliverability issues, fix them, and optimize your cold email strategy.

For best results, pair this tool with other cold email best practices, such as warming up your sending domain, limiting daily email volume, personalizing messages, and maintaining a clean email list. A strong technical foundation combined with well-crafted outreach ensures that your cold emails have the best chance of landing in the recipient's inboxes and generating responses.

Furthermore, tracking the performance of your cold emails is just as important as fixing technical issues. Regularly analyze key metrics like open rates, reply rates, and spam complaints to gauge the effectiveness of your outreach. Adjusting your approach based on these insights can help refine your messaging, optimize email timing, and improve overall engagement with prospects.

The best way to think about it is like this: shared infrastructure is like living in an apartment. You can move in right away and it’s cost effective but you have to follow certain rules. And if you or others in the building are behaving inappropriately it impacts the entire community. 

However, if the residents are lovely people, the building becomes a great place to live for everyone. Shared infrastructure is a lot like that - easy to get started but you can’t always control others using it. 

In contrast, private infrastructure with a dedicated IP address is like living in your own house. It takes more time to build it and there’s more maintenance costs involved but it’s all yours and you have full control over it. Private infrastructure with a dedicated IP allows you to fully control your IP reputation and customize everything without worrying about the sending practices of others.