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Reply Rate

A metric that measures the percentage of recipients who respond to a specific email out of the total number of emails sent. It is calculated by dividing the number of replies received by the number of emails delivered, then multiplying by 100 to express it as a percentage.

Related Terms

Click-Through Rate (CTR)

Click-Through Rate (CTR) measures the percentage of email recipients who click links. It indicates engagement and campaign effectiveness, helping optimize content, design, and CTAs for better performance.

Interest Rate

The percentage of recipients who show engagement or interaction with an email campaign relative to the total number of emails delivered.

Open Rate

Open rate measures the percentage of recipients who open an email, indicating engagement. It's calculated as opened emails divided by delivered emails (excluding bounces), then multiplied by 100.

Retention Rate

Retention rate measures the percentage of customers who stay with a company over time. It's calculated as retained customers divided by starting customers, then multiplied by 100.
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