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Opt-Out Link (Unsubscribe Link)

A clickable element included in marketing emails that allows recipients to easily remove themselves from the email list or opt out of future communications. This link is typically placed at the bottom of the email and directs users to a page where they can confirm their decision to unsubscribe. Providing an opt-out link is a legal requirement under various email marketing regulations, such as the CAN-SPAM and GDPR.

Related Terms

CAN-SPAM

The CAN-SPAM Act (2003) sets rules for commercial emails, requiring consent, transparency, opt-outs, and no deceptive info. Compliance ensures ethical marketing, legal protection, and consumer trust.

CASL

CASL (Canada's Anti-Spam Law) requires consent, sender identification, clear opt-outs, and truthful content for commercial emails. Compliance ensures trust, legal protection, and ethical email marketing.

GDPR

GDPR is an EU data protection law ensuring privacy and security. It requires consent for data collection, grants user rights, and enforces strict compliance, with penalties for violations.

SPAM

Spam is unsolicited bulk email, often for ads or phishing. It clutters inboxes, poses security risks, and is filtered by email providers to protect users and maintain communication quality.
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Weekly release update: Apr Week 2
Updates from last week! 👀 Here’s what’s new in Salesforge 📬 & Agent Frank 🤖 1. New Feature Drop: Opt-Out Rate Metric is LIVE! Another slick upgrade just landed—we’ve added a new metric card for Opt-Out Rate in both Sequences and the Agent Frank detailed view in Salesforge! Now you can: See exactly how many prospects are opting out of their outreach Spot sequences that might be too aggressive or missing the mark Tweak messaging and targeting for better engagement (and fewer unsubscribes) This is a big win for deliverability, compliance, and keeping outreach sharp. 2. New Feature Drop: Product Email Notifications Are LIVE! 🚀 We just launched a brand-new layer of real-time visibility — Product Email Notifications are now LIVE in Salesforge! Here’s what you will now get alerted about, straight to their inbox: Mailbox(es) disconnected – so they can reconnect before it hurts deliverability New reply received – excluding OOO and bounces, only the real ones Running out of credits – whether it’s sending, validation, or anything else You can opt-in or opt-out of these notifications anytime from their settings. No more guessing. No more blind spots. Just clean, actionable updates to stay on top of their game. New free tools on salesforge.ai 🔨 The Forge Sales GPT: Use our ChatGPT bot to create cold email sequences based on your ICP and value proposition. We're still working on more features & workflow improvements across all forges in April! 🌱